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Jaguar Land Rover Automotive PLC is a British multinational automotive company headquartered in Coventry, United Kingdom. It is a wholly owned subsidiary of the Tata Group.

Founded on two iconic British car brands, Jaguar and Land Rover, JLR is a leading premier automotive business in the world. Jaguar has sold high performance saloon and sports cars since 1922 and for more than 60 years Land Rover has built vehicles with the widest breadth of capability. JLR is the largest automotive employer in the UK and also a major exporter, with 80% of vehicles manufactured in the UK sold abroad.