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Renewed China Confidence and Commitment
Jaguar Land Rover China and Chery Jaguar Land Rover Shines with 8 debut cars at 2016 Beijing Auto Show

2016-04-25

· Global debut of the first locally produced Jaguar XFL, the most dynamic luxury business sedan

· Reveal of the charismatic luxury all-terrain SUV 2016 Range Rover Evoque and its pricing

· The China debut of the world's first luxury convertible SUV, the Range Rover Evoque Convertible and its pricing

· Sales soon to begin for the much-awaited Jaguar F-PACE SUV

· Sales begin for the exclusive Jaguar XJL Diamond Limited Edition with only 100 available in China

· Reveal of 2016 Range Rover SVAutobiography, the most powerful and luxurious Range Rover production ever.

· The China reveal of one of the most powerful sports cars, the Jaguar F-TYPE SVR, with a maximum speed of 300 km/h

· Land Rover Discovery 4 'Landmark' Limited Edition dazzles at Auto Show, multi-functional and  luxurious SUV with extraordinary power.

25th April, 2016 Beijing - The British luxury automaker Jaguar Land Rover China and Chery Jaguar Land Rover wowed visitors at the 2016 14th Beijing International Auto Show when it unveiled an unparalleled selection of new models. The array not only cemented its leading position in the auto industry, but further demonstrated its commitment to providing Chinese customers with an unrivalled luxury British driving experience with world-class products and premium services.

With two luxury brands, Jaguar Land Rover is focused on its long-term, sustainable development in the China market. It strives to create new products, new designs and better technologies that will contribute to fulfilling its promise of providing Chinese customers with the best British-style luxury vehicles.

Jaguar Land Rover CEO Dr. Ralf Speth explained " Our goal and the only reason for being is to deliver an outstanding customer experience. We are passionate about creating special vehicles that excite the senses and help our customers make more of their world. Everyone at Jaguar Land Rover is excited about this great country. That is why, today, I am delighted to introduce eight stunning new products that all exude our passion. Three of them are built locally."

Mr. Yin Tongyao, Chairman of the Board & General Manager, Chery Automobile Co. Ltd. added "We are here to share our confidence, that through our co-operation, we have brought the best automotive products in the world to China, brought the highest standards of manufacturing and helped the world’s finest British automotive company to lay roots in China. Our partnership has also fostered a bridge of friendship between the Chinese and British automotive industries. I believe that our co-operation is not only provide a model example for Jaguar Land Rover, but also for other premium brands in China."

Global debut of Jaguar XFL

This year, Jaguar XFL, the most dynamic business sedan, made its global debut.  As the first ever locally produced Jaguar, the all-new XFL represents a culmination of the brand’s success and experience with Jaguar XF plus a special focus on the China market, making it a true milestone. Building on the success of the new XF sedan, this long wheelbase version provides all of the space and refinement expected in this segment without compromising the outstanding proportions and elegant lines which distinguish Jaguar design from the competition. As the only vehicle in its class using lightweight aluminium architecture, Jaguar XFL boasts an aluminum alloy rate of 75% and an extended wheelbase of 3,100 mm, creating exceptional leg-room and knee-room in the rear seats. The extra length has been seamlessly integrated into the XFL’s form, preserving the elegance and sporting profile of the roofline.

In addition to extending its wheelbase exclusively for Chinese customers, Jaguar XFL has also introduced many new Jaguar technologies. This is a luxury long-wheelbase sedan that feels as good when driven as it is to drive. With the debut of Clear Exit Detection enhanced safety technology rear passengers will benefit from the segment-leading technology making it easier and safer for rear seat passengers to step out of the car by warning them of traffic approaching from behind. Furthermore, with the first air ionization system to be introduced in the Jaguar family, the cabin is even more comfortable.

The all-new XFL will hit the market in the latter half of this year.

Jaguar XJL Diamond Limited Edition officially on sale

Sharing the stage with XFL is the Jaguar XJL Diamond Limited Edition, one of the most luxurious Jaguar’s ever produced. The XJL is strengthened with the addition of the Autobiography body kit, which has been developed exclusively by Jaguar Land Rover’s Special Vehicle Operations division. Other features include oval tailpipes, Diamond badging on the rear and side vents and 20-inch Maroa alloy wheels. In addition, the exterior will be available in a choice of three colours.

The Jaguar XJL is a dramatic luxury sedan and the new Diamond Limited Edition is the most exclusive example of the Jaguar flagship model. Its subtle design enhancements and exceptional attention to detail take the concept of British luxury to a new level. As a limited edition, just 100 XJL will be sold China and customer deliveries are expected to start in June.

Sales will soon be announced for the All-New Jaguar F-PACE

The much anticipated all-new Jaguar F-PACE was displayed at Beijing Auto Show.  F-PACE features an F-TYPE-inspired form that delivers on the promise of Jaguar’s breakthrough C-X17 concept. With a spacious handcrafted cabin and a large luggage compartment, its strong and stiff Lightweight Aluminium Architecture delivers an agility, refinement and efficiency. In May, the all-new F-PACE will be available for sale in JLR dealers' showrooms across China.

The China Debut of the F-TYPE SVR, the fastest F-TYPE

The new Jaguar F-TYPE SVR, the first Jaguar SVR, made its China debut at this year's Beijing Auto Show. It was developed to exploit the lightweight aluminium sports car’s full potential while retaining its outstanding looks and day-to-day usability. The Jaguar F-TYPE SVR is a 300km/h, all-weather supercar. As Jaguar’s fastest and most powerful series production road car, the F-TYPE SVR provides an overwhelming, unique driving experience by offering the perfect balance of high speed and stability fusing power and design.

The Debut of the 2016 Range Rover Evoque

As one of the most popular Land Rover models, the charismatic Range Rover Evoque created the luxury SUV segment when it was first launched. Now fully upgraded, this luxury all-terrain SUV made a stunning appearance at Beijing Auto Show. As well as aesthetic improvements such as new LED headlights and a distinctive restyled front bumper, the vehicle line up has been revised to offer customers more standard specifications and even better value for money. The optional ATPC system substantially enhances its off-road capability. 2016 Model Year Range Rover Evoque updates add to the enjoyable driving experience, confirming its leading position in this segment. It will continue to appeal to customers in the China market.

The 2016 Range Rover Evoque provide 4 highly-desirable models and one Phoenix Orange Limited Edition, which ranges from a starting suggested retail price of RMB 398,000 to RMB 578,000.

The Debut of the Range Rover Evoque Convertible

Sharing the stage with Evoque, another milestone for Land Rover, was the China launch of the Range Rover Evoque Convertible.  As the world’s first luxury mid-size SUV, the Convertible maintains all the classic Range Rover family elements, while adopting stylish elements from the new standard Evoque. In addition to its trend-setting design and configuration, it also has a sophisticated collapsible roof design. It is the most capable all-season and all-terrain convertible SUV. As one of the latest additions to the lineup, the Convertible is set to become one of the most appealing models globally. The unique and exclusive Convertible's suggested retail price starts at RMB 698,000.

The Dazzling reveal of Range Rover SVAutobiography

The most powerful and luxurious Range Rover ever, the Range Rover SVAutobiography, was also showcased at the Beijing Auto Show. Produced by Jaguar Land Rover’s Special Vehicle Operations, SVAutobiography brings outstanding off-road capability and unrivalled luxury. With a special tuned 550PS V8 Supercharged engine, the SVAutobiography represents Land Rover’s flagship, the ultimate Range Rover, adding even more luxury, design sophistication and performance to the Range Rover line-up.  The suggested price for the SVAutobiography is RMB 3,298,000 and it is already on sale.

Land Rover Discovery 4 'Landmark' Limited Edition Dazzles at Auto China

The Land Rover Discovery 4 'Landmark' Limited Edition is also shown at Auto China. Inheriting the brand's consistent adventure spirit, the model comes standard with a performance package that includes three cross-country amenities – a two-speed transfer case system, an active rear axle electronic differential lock, and the Wade Sensing system. The most notable exterior feature of the car is the 'landmark' badge on its Titan engine hood and back door, with a metallic feel and a pattern of majestic peaks symbolizing the model's unique character and the perilous peaks that the Discovery 4 has conquered during its exploration. A number of exclusive upgrades enable the 'Landmark' Limited Edition to demonstrate the Discovery lineup’s extraordinary strengths as a versatile luxury SUV. With enhanced all-terrain capabilities, it is able to lead adventurous users to further explore unknown territory.

The MSRP of the Land Rover Discovery 4 'Landmark' Limited Edition is RMB 1,048,000.

Jaguar Land Rover’s Commitment to China

Jaguar Land Rover is a British car manufacturer that brings together two iconic world-class luxury car brands. The historic elegance of Jaguar and eminence of leading SUV brand Land Rover have made JLR synonymous with breathtaking design, leading technology and outstanding performance. 2016 is the 6th year of Jaguar Land Rover in China, and as a young enterprise in China, Jaguar Land Rover is committed to sustainable development in China. In 2011, Jaguar Land Rover started its Apprentice Training Programme (ATP), and now it has more than 10 ATP centers in operation across China, cultivating more than 400 skilled engineers for the Chinese auto industry every year. In the future, Jaguar Land Rover will enhance its cooperation with Chinese universities and higher educational institutes, to further promote this programme and cultivate more talent for the world’s auto industry.

At the same time, Jaguar Land Rover China has continued its corporate social responsibilities in China by participating in many activities and supporting programs via the "Jaguar Land Rover China Children and Youth Dream Fund". To date, Jaguar Land Rover China has promised to invest RMB 50 million within the next three years on projects covering four charity areas, including education, traffic safety, talent cultivation and social aid. This includes RMB 5 million invested in a charity school project for Zhaotong JLR Hope Primary School. Starting from September, another 16 volunteer teachers will be able to work there as a result of Jaguar Land Rover’s support. Jaguar Land Rover aims to support a further 200,000 Chinese teenagers so that they can live a healthier life and realise their dreams.

Jaguar Land Rover is committed to creating unique products and services for Chinese customers. Over the next two to three years, it will invest RMB 34 billion each year on new product research and development, in order to continue providing Chinese customers with world-class products and services. It also plans to launch 50 new and updated models in the five years between 2014 and 2018, as a way to continue expanding the auto market segments and satisfy the individual demands of Chinese customers by providing more variety. This symbolizes Jaguar Land Rover’s long-term commitment to China and will ensure its continued success in the market.

Excel and innovate for Chery Jaguar Land Rover

Since it was established three years ago, Chery Jaguar Land Rover has progressed to become the leading premium automaker inspiring excellence in the Chinese market, fully demonstrating its commitment to, and confidence in delivering products and services of world-class quality. At Auto China 2016, the all-new Jaguar XFL, the first ever locally produced Jaguar, made its global debut. The 2016 Range Rover Evoque was also unveiled at the Auto Show and its price was announced. With more new products, Chery Jaguar Land Rover has opened a new chapter for its development in China.

Tailored for the Chinese market, the all-new Jaguar XFL has lengthened its wheelbase by 140mm to ensure improved rear-seat comfort. It provides passengers with an unrivalled experience of luxury thanks to its new, progressive design elements that are combined with cutting-edge technology. The model boasts an aluminium alloy rate of 75%, which is unrivalled in the Chinese auto market. With optimized aluminium architecture, it achieves a near perfect 50:50 weight distribution that helps improve handling and performance.

As one of the most popular Land Rover models, the charismatic Range Rover Evoque created the luxury SUV segment when it was launched for the first time. 2016 Range Rover Evoque was also revealed at the 2016 Auto Show. Now fully upgraded, the charismatic luxury all-terrain SUV will continue to provide Chinese customers with exceptional driving and riding experience.

Chery Jaguar Land Rover President, Mr. Murray Dietsch said: "Making its global debut at the Beijing Auto Show, the all-new Jaguar XFL is the first-ever Jaguar model manufactured by Chery Jaguar Land Rover. The car was specifically developed for Chinese consumers based on our deep understanding of the Chinese market. The arrival of this mid-large size luxury sedan means that Chery Jaguar Land Rover has rolled out three new locally-produced models in just 18 months – this is faster localization than any other automaker in China.  We know that the ever-growing Chinese market is full of opportunities. We are confident about the future development of the Chinese market, and are fully committed to providing aspirational brand experience and world-class products for Chinese customers."

Chery Jaguar Land Rover Deputy President, Mr. Chris Chen said: "There is no doubt that China has become the world's most important auto market.  Second and third-tier Chinese cities offer huge development potential for car consumption. Chinese customers' strong purchasing power and pursuit of high-end products will bring great opportunities for us. Based on our understanding of the Chinese market and Chinese customers' personalized demand, we have been accelerating the introduction of new products and new technology, while improving local production efficiency to bring Chinese clients products with pure British linage and world-class quality. We will make more active response to the demand of Chinese customers to achieve long-term, sustainable development."

Chery Jaguar Land Rover’s sales continue to grow, with particular growth in the first quarter of this year. Data shows that, among all Jaguar Land Rover vehicles sold in China in 2016, half are produced in China. It means that Chery Jaguar Land Rover products have already been recognized by consumers, which enables Chery Jaguar Land Rover to be more confident in releasing state-of-the-art products for Chinese consumers.

After three years of development in China, Chery Jaguar Land Rover has started a new chapter in 2016 with the launch of new products. Dedicated to providing Chinese customers with top-level brand and product experiences, Chery Jaguar Land Rover will work to achieve success in China by meeting their diverse needs. Upholding shared values and its CSR commitment, it will strive to become the leading innovator in the Chinese premium vehicle market.

Continued success for IMSS

For companies in the Chinese auto industry, this cooperation between Jaguar Land Rover China and Chery Jaguar Land Rover represents a new approach. Through the efficient operation of the Integrated Marketing Sales and Service (IMSS), the jointly authorized agency responsible for the marketing, sales, services, local production and cooperation with authorised dealers, sales for Jaguar and Land Rover in the China market have returned to an upward trajectory.

Mark Bishop, President, IMSS said "The Jaguar and Land Rover business is growing again in China.  After a challenging 2015, we have seen strong year-on-year growth through the first three months of 2016. In fact, we have seen seven consecutive months of growth and we have great confidence that this will continue.”

James Hu, Deputy President, IMSS, added "The recent sales have been particularly strong from our two excellent locally-built vehicles. As more models come into the Chinese market including XFL and Jaguar F-PACE, Jaguar and Land Rover will bring a much better driving experience to Chinese customers as well as better value for their money."

At present, Jaguar Land Rover China and Chery Jaguar Land Rover has 203 authorised dealers. This well established network gives customers easy access to Jaguar Land Rover’s world-leading products and premium services. IMSS will continue to work closely with local dealers and support its customers by focusing on the China market, providing more diversified products for the growing and ever changing market demand.

At this year’s Beijing Auto Show, by showcasing its outstanding selection of milestone models, Jaguar Land Rover China and Chery Jaguar Land Rover have demonstrated how to create unique, luxurious and unforgettable driving experiences for Chinese customers, furthering its commitment to long-term development in the China market.

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