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British Creativity Leads to Excellence
Jaguar Land Rover China and Chery Jaguar Land Rover Dazzle at Auto Guangzhou 2016

2016-11-18

· The China debut of the New Land Rover Discovery showcasing unrivalled capabilities, versatility, and technology.

· Joining a line up with its four predecessors and the Discovery Sport, the New Discovery embodies Land Rover's extraordinary drive to go Above and Beyond.

· The Range Rover family has been further upgraded to further reinforce its leading position in the luxury SUV segment.

· The I-TYPE 1, the first ever all-electric Jaguar race car, is on display showcasing Jaguar's advanced technology and racing pedigree.

· The all-new Jaguar XFL, Chery Jaguar Land Rover's first Jaguar model, has been presented at the show as the world's most dynamic business sedan.

· The F-PACE, Jaguar's first performance SUV, is on display as a prime example of Jaguar's "Art of Performance" brand philosophy.

(18th November, Guangzhou) The British luxury carmaker Jaguar Land Rover (JLR) and Chery Jaguar Land Rover (CJLR) have made an impressive appearance in Hall 4.1 at the 14th China (Guangzhou) International Automobile Exhibition. This automotive extravaganza, also known as Auto Guangzhou 2016, kicked off at the China Import and Export Fair Complex in Guangzhou today. Jaguar Land Rover’s strong product line-up includes a number of models with the latest technology and innovative designs, demonstrating Jaguar and Land Rover's trend-setting styles, cutting-edge technology, ultimate performance and British sophistication.

Jaguar and Land Rover are iconic British brands with a series of unique, stylish and high-performance models. JLR is committed to provide dynamic experience of exceptional driving, joyful life and adventurous exploring. JLR is more than demonstrating this mindset with the grand China debut and announcement of its newest model, which boasts remarkably advanced electric technology.

To further support this leadership and better satisfy the increasing demands of customers and fulfill the long-term commitment to China, Chery Jaguar Land Roverf has decided to develop its Phase II Capacity Expansion Project.

New Land Rover Discovery Has Grand Debut in China

Everyday ingenuity has remained at the heart of the Discovery for the last 27 years. The New Discovery has heralded the transformation from traditional automotive to highly digital vehicle with more than 1.2 million customers joining us for every step of the journey. Its unrivalled capability and technology, driven by Land Rover’s "Above and Beyond" concept, has made it one of the most hotly desired models available. Its newest version draws on the last four generations of the Discovery to showcase the legendary history of Discovery family.

As the world's most versatile all-terrain premium SUV, the new Land Rover Discovery has a lightweight aluminium construction. This makes it the lightest and stiffest Discovery ever, and contributes to an enhanced on-road performance.

The model firmly looks towards the future; it also respects its Discovery roots, with details such as a stepped roof, distinctive C Pillar, and asymmetric rear surface design. New Discovery’s revolutionary exterior encases a sophisticated, versatile and spacious interior. The central panel is highly refined, intersected by a strong vertical pillar that’s both clean and customer friendly. This is a prominent interior design cue of the Discovery family. The precise finishes and use of premium materials throughout give customers a relaxing experience and allows intuitive use of the advanced technology under the skin.

The New Discovery's ingenious features treat every occupant to ultimate in-car comfort. The world-first Intelligent Seat Fold technology enables passengers to reconfigure the model's seven full-sized adult seats, adding flexibility to its interior space.

Taking modern families' need for comfortable seating and convenient storage into consideration, the New Discovery ensures improved seating and storage space through design and engineering integrity. It can accommodate seven adults in a body less than five metres in length (4,970mm), with up to 2,500 litres of clever storage space for 21st century family essentials. Each seat can be folded independently, which leads to 21 different configurations overall. The car's Powered Inner Tailgate can be used to hold luggage or folded down to provide stationary seating and easy access to the generous loading area, taking the Discovery family to new heights of versatility.

Alongside the spacious, flexible, and intelligent layout, the other key to the model’s superior versatility is JLR’s InControl Touch Pro infotainment system. The 10-inch touchscreen positioned on the centre console promises intuitive operation, enabling Land Rover’s designers to reduce the number of switches on the centre console by a third for a clean and uncluttered appearance. A total of up to six 12V sockets and as many as seven USB charging points (up to nine when the rear seat entertainment is fitted) across all three rows of seats ensure the New Discovery can allow passengers to power multiple smartphones or tablets simultaneously, coping with the demands of even the most connected families.

The model also sports a battery-less Activity Key that can function optimally in extreme environments. It can withstand temperatures ranging from -50 to +125 degrees Celsius and is waterproof at depths of up to 30 metres, allowing owners to lock and unlock the vehicle without the need to carry a standard key fob.

In addition to its exceptional versatility, the New Discovery exemplifies Land Rover's off-road and technological hallmarks. It is fitted with Land Rover’s next-generation Terrain Response 2 technology, which automatically monitors the driving conditions to ensure the vehicle is primed to cope with a range of surfaces. Its ground clearance is rated at 283mm, while a maximum wading depth of 900mm puts the Discovery in a class of its own in terms of off-road capability.

Range Rover Wows Guangzhou

In addition to the New Discovery and its siblings, the newly upgraded Range Rover will also be on display. As new additions to Land Rover's top-of-the-line Range Rover family, the 2017 Range Rover and Range Rover Sport further cement the Range Rover family’s leading position. Both models feature an enhanced All-Terrain Info Centre, which displays useful information when driving off-road, such as the direction of the front wheels and the status of the Wade Sensing system, enhancing the family’s leading capability in true Land Rover fashion.

The two models also feature Land Rover's industry-leading InControl Touch Pro system with a large 10-inch dual-view touchscreen display. The 2017 model year Range Rover is also equipped with deployable side steps for added convenience and luxury.

The 2017 model year Range Rover and Range Rover Sport will go on sale from January 2016 with an MSRP of RMB 1,588,000 and RMB 928,000 respectively.

Another standout model from the Range Rover family, the Range Rover Evoque Convertible, is also taking the stage at Auto Guangzhou 2016. As the world's first premium convertible SUV, the model combines traditional Range Rover luxury with the Range Rover Evoque standard version’s modern design style. The model's biggest highlight is its well-designed Z-fold fabric roof, which can fold flush with the rear bodywork when lowered. Inside, the model is defined by a four-seat design and a generous 251L boot offering unrivalled practicality for a convertible, making it a stylish premium all-season, all-terrain convertible SUV with whopping power performance.

The Range Rover Evoque Convertible will go on sale from December 2016 with an MSRP of RMB 698,000.

First All-Electric Jaguar Race Car I-TYPE 1 Lands in Guangzhou

Jaguar’s first-ever all-electric race car, the I-TYPE 1, is one of the brand’s biggest highlights at Auto Guangzhou 2016 this year.

Symbolising Jaguar’s racing DNA, the I-TYPE 1, Formula E race car is propelled by an MGU (Motor Generated Unit) with a maximum power of 200kW and a top speed of 140mph (225km/h). A paddle-shift sequential gearbox ensures immediate response for real agility at any time. True to its “Race to Innovate” philosophy, JLR is taking advantage of the Formula E Championship to test its advanced electric technologies in extremely competitive environments, with its achievements applied to its development of electrically powered road cars.

Also, Jaguar Land Rover has just announced plans for its first electric vehicle. The I-PACE Concept is an electric five-seat AWD battery powered car with supercar looks, sports car performance and SUV space. The production version will be revealed in late 2017 and will be on the roads in 2018 with a predicted range of more than 500km and a 0-100km/h time of around 4 seconds.

Jaguar XFL Shines at Guangzhou

CJLR's first localized Jaguar model – the Jaguar XFL – is also making a splash at Auto Guangzhou 2016. Building on the success of the Jaguar XF saloon, this new dynamic business sedan has been developed exclusively for the Chinese market and represents a significant milestone for the Jaguar brand. It meets Chinese consumers' requirements for premium business sedans with ample space and premium features, while also outshining competitors thanks to the British brand's signature luxurious design style. The Jaguar XFL is a class-leading premium sedan with a 3,100mm-long wheelbase and aluminium architecture boasting up to 75% aluminium content. In addition to its extended body specially designed for the Chinese market, the XFL marks the introduction of extensive advanced technologies. These include class-leading Clear Exit Detection, a safety system that protects rear-seat passengers exiting the car by warning them of approaching traffic, and new cabin air ionisation technology that improves air quality and passenger comfort. These new technologies promise Chinese consumers a delightful driving experience with premium occupant comfort.

The manufacturers’ suggested retail prices for the all-new Jaguar XFL - the most dynamic business sedan - range from RMB 388,000 to RMB 688,000.

Jaguar's First-Ever Performance SUV Takes Centre Stage

Jaguar's first-ever performance SUV - the F-PACE – is joining the XFL in stealing the spotlight in Guangzhou. As the first SUV model from the brand, the F-PACE perfectly blends dynamic elements from sports cars with family-friendly features, bringing an outstanding dynamic performance and ample interior space. The advanced Lightweight Aluminium Architecture has further increased the model's competitiveness across the board. The Jaguar F-PACE's design language is derived from the F-TYPE, while going beyond the C-X17 concept car as a performance SUV that excels in performance, sportiness, and technology.

The manufacturers’ suggested retail prices for the F-PACE - Jaguar's all-new performance SUV - range from RMB 548,000 to RMB 898,000.

JLR China Continues to Deepen its China Market Exploration as Local Sales Grow

2016 marks Jaguar Land Rover’s 6th anniversary in China. The company is committed to long-term growth and stable development in the Chinese market. Ever since it entered the China market, Jaguar Land Rover has seen sustained sales growth together with further localization. Earlier this month in Shanghai, JLR China was recognized at the British Business Awards as British Company of the Year in China for 2016. This is testimony to the progress the company has made and the dedication of its staff since it first came to China six years ago.

JLR is committed to providing Chinese consumers with unparalleled products and services. As it continues to expand its reach into brand-new segments, this will allow the company to meet the personal needs of Chinese car buyers, firmly exercise its commitment to the Chinese market, and achieve bigger successes in the future.

CJLR’s Phase II Capacity Expansion Project Drives New Chapter

In just 18 months, CJLR has brought three new models to China market, outpacing its competitors. These three models - the Range Rover Evoque, Land Rover Discovery Sport, and all-new Jaguar XFL - have all earned recognition and praise from local consumers. Data shows that locally produced vehicles have contributed half of JLR's domestic sales so far this year, showing that CJLR has become a major growth engine for both the Jaguar and Land Rover brands in China. The products' success is thanks to the company's steadily growing reach and abilities. With the inauguration of its purpose-built Aluminium Body Shop at the Changshu plant, CJLR has become the leader of aluminium architecture technology, proving the efficiency of its business operations and its impressive, comprehensive strength.

Murray Dietsch, President of Chery Jaguar Land Rover, said: “To be the leading premium automotive company in China, providing aspirational customer experience, CJLR will carry out its Phase II Capacity Expansion project at the Changshu plant.”

The expanded facilities will boost production capacity by an additional 70,000 units with output growing more than 50% annually. The expansion will also include a second all-new Trim & Final shop and expansion of the plant's body shop. IT system is one of the highlights of the project, which is also the core competence of CJLR. It will better serve the management and operation system, supporting the corporate strategy with high level information process ability.

Chirs Chen, Deputy President of Chery Jaguar Land Rover, said: “Through the Phase II Capacity Expansion project, CJLR will introduce advanced technology and new energy-saving, environmental friendly materials to achieve green, intelligent production and help improve China's auto industry.”

With four years of overall development, CJLR has made remarkable achievements and developed notable comprehensive strength. In the future, the company will continue to fulfill its commitment to the Chinese market by bringing more exciting, highly anticipated products to Chinese customers. At least one new model with a pure British design style and world-class quality will be rolled out in the market annually by 2020. Meanwhile, the company will continue to share its values with its staff, business partners and society.

IMSS is Committed to the Chinese Market, Leading with Excellence

IMSS, jointly operated and managed by CJLR and JLR China, represents an innovative cooperative model in China's auto industry. IMSS efficiently helps its two parent companies fulfil their commitment to the Chinese market and customers. With the support of IMSS for product sales, customer service, localized production, and dealer relations, Jaguar and Land Rover have maintained stable, continued business growth in China.

Mark Bishop, President, IMSS, said: “2016 has been a good year. By the end of October, Jaguar and Land Rover had reported its tenth consecutive month of growth and seen a growth rate of 30% over the past year in China. At the end of this month, we surpassed our total 2015 sales figures. In fact, October proved to be our best month ever for Jaguar sales in China. In order to maintain our long-term promise to the China market, we will continue to accelerate the enrichment of our brands and products.”

James Hu, Deputy President of IMSS, said: “2016 has indeed been a rewarding year for our sales and the localization of both Jaguar and Land Rover products by CJLR has underpinned this growth. 50% of cars sold here are now built in this country and for the first time a locally built Jaguar is available. Jaguar XFL is very well suited to the needs and desires of the Chinese consumer and is leading the growth of Jaguar in China. ”

To date, JLR has 208 authorised dealers throughout China, giving more people even easier access to the company's renowned high-quality products and service. In the future, IMSS will deepen its cooperation with business partners to further explore the Chinese market and bring its first-rate products, service, and British-style premium driving experience to Chinese customers.

At Auto Guangzhou 2016, CJLR and JLR China are demonstrating their industry-leading technological strength, vision for future electrification, and modern, amazing design philosophy. Both CJLR and JLR China are proving their commitment to the Chinese market and confidence in their abilities to lead the industry.

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