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Showcasing its Full Vehicle Portfolio and Intelligent Management Concept
Chery Jaguar Land Rover Shines at SHAS 2017

2017-04-19

· All-new Jaguar XFL, Range Rover Evoque and Land Rover Discovery Sport are showcased today at AUTO Shanghai 2017, demonstrating the ingenuity and corporate strength of Chery Jaguar Land Rover.

· A rising premium auto company in China's automotive industry, Chery Jaguar Land Rover demonstrates intelligent management concepts.

· Producing over 100,000 vehicles in 28 months, Chery Jaguar Land Rover creates a new speed record in the industry.

· Committed to sustainable development and shared value, Chery Jaguar Land Rover inspires excellence in China's premium car market.

(April 19, 2017, Shanghai) Chery Jaguar Land Rover Automotive Co., Ltd (Chery Jaguar Land Rover) shines at the 17th Shanghai Auto Show, Hall 6.1, displaying its latest technology and products, including all-new Jaguar XFL, the recently-launched 17MY Range Rover Evoque and 17MY Land Rover Discovery Sport. A rising premium car company in China's automotive industry, Chery Jaguar Land Rover is driven by intelligent operations and management, and is leading the upgrading of China's auto industry.

Featured Products Reflect Premium British DNA

Chery Jaguar Land Rover's full portfolio of products showcases its British lineage at Shanghai Auto Show. Range Rover Evoque, the originator of the fashionable premium SUV segment, has become the industry standard for fashionable SUVs. Its dynamic design, combined with superior on-road and off-road performance, has been widely appreciated by the younger generation of urban consumers. 17MY model is equipped with All-Terrain Progress Control System (ATPC), giving the fashion pioneer optimal performance over any terrain.

Land Rover Discovery Sport, the most versatile all-terrain premium SUV, is the first model in the segment to feature 5+2 seating. It innovatively inherits the family design heritage of Discovery family, and has been praised for its flexible interior and legendary Land Rover capability. Upgraded configurations for the 17MY model offer outstanding off-road capabilities and superb versatility, facilitating the modern lifestyles of urban elites.

All-new Jaguar XFL, the most dynamic business sedan, is the first Jaguar model from Chery Jaguar Land Rover and has been tailor-made for the Chinese market. With its wheelbase extended by 140mm, it offers more space and greater comfort to rear seat passengers. Jaguar XFL is the only model applying intelligent aluminium architecture in the segment, with an aluminium usage ratio of 75%, the highest in China. All-new Jaguar XFL breaks the traditional pattern of competition in the premium car segment, introducing the concept of ABB+J.

Achieving Comprehensive Intelligent Operations and Setting a New Benchmark in China's Auto Industry

The first Sino-British premium automobile joint venture in China, Chery Jaguar Land Rover has enjoyed many achievements over its first four years of development, and is a rising premium car company in China's auto industry. 

Introduced world-leading intelligent and environmentally-friendly aluminum technology to China, Chery Jaguar Land Rover remains the leader of aluminum technology application in China's auto industry. Producing over 100,000 vehicles in 28 months, Chery Jaguar Land Rover creates a new speed record in the industry.

Mr. Murray Dietsch, President of Chery Jaguar Land Rover, says: "Chery Jaguar Land Rover introduces the latest and most advanced technologies to develop its key competencies during the process of localization. It has set a new benchmark for operational efficiency and sustainable development in China's auto market." To the present day, all-new Jaguar XFL, Range Rover Evoque and Land Rover Discovery Sport have been the backbone of Jaguar Land Rover's sales performance in China.

Practicing Sustainable Development and Inspiring Excellence in the China Auto Market

In 2017, based on the planning of product development and manufacturing operations, Chery Jaguar Land Rover will carry on the momentum of new product launches, offering consumers more exciting products and services.

Chery Jaguar Land Rover is processing its Phase II Capacity Expansion project. Following the first Industrial Internet application in China, IT systems will play a key role in Phase II Capacity Expansion project to facilitate efficient operations and management decision making, as well as provide world-leading support for its strategic corporate development.

Mr. Chris Chen, Deputy President of Chery Jaguar Land Rover, says: "Bonded by its shared values and commitments, Chery Jaguar Land Rover will continue to offer more exciting products and services to consumers, to achieve sustainable and long-term development."

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