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New “Heart”, Deepened Localisation
Chery Jaguar Land Rover 18MY Portfolio Premier at Chengdu Auto Show

2017-08-25

· 18MY Jaguar XFL, Range Rover Evoque, and Land Rover Discovery Sport premier with a new “heart”

· All-new Ingenium 2.0L four-cylinder engine with powerful performance, outstanding fuel efficiency and low emission level

· The new powertrain is highly flexible, using industry-leading modular design concepts, can be vertically placed or horizontally placed, and can adapt to a variety of power configurations

· A brand new model for this year, all-new Jaguar E-PACE for 2018, honouring “five models in three years”, driving sustainable growth of the company with steady and efficient layout

 (25 Aug, 2017, Chengdu) Chery Jaguar Land Rover and its three new models, 18MY Jaguar XFL, Range Rover Evoque, and Land Rover Discovery Sport, with a new “heart”, premier in the 7th pavilion at Chengdu Motor Show 2017. As an uprising representative auto company in China, Chery Jaguar Land Rover adheres to “CJLR philosophy” in creating win-win capital cooperation, establishing powerful corporate comprehensive strength and continuously deepening localisation.

President of Chery Jaguar Land Rover, Mr. Murray Dietsch said, “This year, Chery Jaguar Land Rover will launch a brand new model. Next year, all-new compact performance SUV Jaguar E-PACE will be localised. By then, we will have five new models in three years, driving company’s long-term sustainable growth with efficient layout.”

A New “Heart”, Consistent World-Class Quality

18MY models with a new “heart” from Chery Jaguar Land Rover premier at Chengdu Auto Show. All new cars are equipped with brand new Ingenium 2.0L four-cylinder engine produced by Chery Jaguar Land Rover’s all-new engine plant. This engine started the production in April this year at UK’s Jaguar Land Rover engine production centre. In just three months, Chery Jaguar Land Rover began the production simultaneously, bringing customers with powerful performance, outstanding fuel efficiency and low emission level.

All-new Ingenium engine has adopted the industry-leading modular design concept. It is developed for longitudinal and transverse applications across the portfolio of Jaguar and Land Rover vehicles and compatible with rear- and four-wheel drive. It has gone through a full range of rigorous tests in the development stage, such as more than 70,000 hours of Dyno test and more than 3,000,000 kilometres of real road test. Prior to the localisation of products, Chery Jaguar Land Rover has conducted a comprehensive verification test of the three 18MY models with Ingenium engine so as to ensure that they are able to conquer China’s harshest roads and driving environment. From the extremely cold Yakeshi to extremely hot Hainan, there are full of our footprints. Meanwhile, to ensure our future products continue to benefit from the knowledge and experience we’re gaining, Chery Jaguar Land Rover has established a comprehensive R&D database, which is specific to the China market and is shared with Jaguar Land Rover headquarters in the UK.

Strong Development Cornerstone, Booming Corporate Swift Growth

As an uprising representative company of China’s auto industry, Chery Jaguar Land Rover’s  first made-in-China model was launched in 2015, sales of localised models have grown faster than the industry’s growth. In the first seven months, sales of Chery Jaguar Land Rover produced models increased 46%, and now account for more than 50% of Jaguar Land Rover’s sales in China.

Swift growth comes from strong and steady development cornerstone of Chery Jaguar Land Rover. For capital operation model, Chery Jaguar Land Rover is a joint venture; based on the “CJLR philosophy” as our development guidebook, Chery Jaguar Land Rover is committed to a win-win capital cooperation. Both shareholders make joint decisions to realise synergy development, including brand enhancement, talents cultivation, managerial level, sales profitability and sustainable development.

  Under the guidance of this “CJLR philosophy”, Chery Jaguar Land Rover always maintains an accurate insight into the premium car market in China. We have launched Range Rover Evoque, Land Rover Discovery Sport and the all-new Jaguar XFL specifically created for Chinese consumers, leveraging unique British lineage to open up a whole new segment. The well-considered deployment can not only help us continue to introduce the world’s latest and most advanced technologies and products from Jaguar and Land Rover brands, but also boost the long-term sustainable development of the two brands and Chery Jaguar Land Rover in China.

Deepening Localisation, Honouring “Shared Value” Commitment

Currently, Chery Jaguar Land Rover is steadily progressing Phase II capacity expansion, and an additional 70,000 annual capacity will be added, which means more than 50% annual capacity growth. While expanding corporate size and deepening localisation, Chery Jaguar Land Rover proactively introduces latest products from Jaguar Land Rover. Chery Jaguar Land Rover will launch a new model every year till 2020 and customers will enjoy a value experience of world synergy. The premier of the three new models with a brand new “heart” again showcases Chery Jaguar Land Rover’s commitment to long-term sustainable development and industrial carbon footprint reduction.

Deputy President of Chery Jaguar Land Rover, Mr. Chris Chen said, “Since our establishment five years ago, Chery Jaguar Land Rover has been focusing on China market and achieved eye-catching results. Relying on our company’s strong comprehensive competence, we aim at leading China’s premium auto market and continuously sharing values with Chinese customers”.

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