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Reaching Excellence
Jaguar Land Rover China and Chery Jaguar Land Rover
Bring Premium Line-up to 2018 Chengdu Motor Show

2018-08-31

• Jaguar PACE series took its first “family picture” at the auto show, and shows its eye-catching British style and outstanding dynamics

• Land Rover`s Never Stop Discovering journey started a new chapter, and Land Rover Discovery Family models come to the auto show

• Jaguar Land Rover's exclusive high-performance sub-brand arrived in Chengdu with its full-size luxury SUV Coupé, the Range Rover SV Coupé, and announced the starting price of 3,728,000 yuan

• The new British premium coupe-style SUV, Jaguar E-PACE was launched in the western China market and delivered to the first owners, the cub E-PACE’s intelligent manufacturing attracted much attention

 

(August 31, 2018, Chengdu), the 21st Chengdu Motor Show had its grand opening at the Century City New International Convention and Exhibition Center in Chengdu. Jaguar Land Rover China and Chery Jaguar Land Rover joined hands and made a strong impact at the event. The Jaguar and Land Rover brands brought an impressive line-up of cars to this auto show and showcased a stunning range of models at Hall 7 of the Chengdu New International Convention and Exhibition Center. Among them, the new British premium coupé-style SUV Jaguar E-PACE made its debut in the western China market. The premium all-electric coupé-style SUV Jaguar I-PACE and the premium high-performance coupe-style SUV F-PACE were also brought to the auto show, the Jaguar PACE Family models display the outstanding Art of Performance. Land Rover's Discovery Family models from the Never Stop Discovering tour displayed their robust product line-up at the stand, representing the brand's concept of Above and Beyond and equipped with Land Rover’s all-terrain technology that has been developed for over 70 years. Jaguar Land Rover’s exclusive high-performance sub-brand model – the full-size luxury SUV Range Rover SV Coupé had its debut in Chengdu, the new car can now be fully customized, starting from 3,728,000 yuan.

Choose to Stand Out brand theme shows the outstanding Art of Performance

This year Jaguar launched a new brand theme in the Chinese market, to allow more Chinese consumers to experience the unique charm of the brand. Jaguar will strive to create premium cars with British race track technology that is characteristic of the Art of Performance, in an eye-catching display of British style and dynamism.

In this year's Chengdu Motor Show, the new British premium coupe SUV Jaguar PACE series had its first “family picture”, and its youngest member, the new British premium coupé-style SUV Jaguar E-PACE had its grand debut in the western China market. In order to meet the luxury and performance needs of the new generation of Jaguar owners, the Jaguar E-PACE has a series of high-performance technologies. It is equipped with standard all-wheel-drive technology, which gives the Jaguar E-PACE adaptability, extraordinary drive control and ensures its pure sports DNA. In order to meet the specific driving needs of consumers, the Jaguar Configurable Dynamics provides customized performance for the vehicle, including the throttle, gearbox, and steering. When equipped with the Adaptive Dynamics optional system, the system automatically adjusts independent suspension settings, and offers 16 personalized configurations, providing optimum balance in different road surfaces. The Ingenium engine is combined with the 9-speed Automatic Transmission gearbox, maximizing fuel efficiency and performance.

The new E-PACE is equipped with a full suite of Advanced Driver Assistance Systems (ADAS), such as the standard Lane Keep Assist (LKA), a driver fatigue monitoring system, and an automatic Queue assist system that uses Adaptive Cruise Control (ACC), providing both safety and comfort when driving. In a design with innovative British technology, it is equipped with a 12.3" high-definition TFT display, and a central 10-inch Touch Pro screen, bringing cutting-edge technology to the driver. Built-in 4G WiFi hotspot that can connect up to eight devices at the same time, allows passengers to enjoy high-speed internet. As a sports car developed by a luxury brand, Jaguar E-PACE uses a number of design elements inspired from the race track and the F-TYPE sports car. The exterior is designed with flowing body lines and sculpted contours that clearly represent the Jaguar DNA.

The Jaguar brand's new British premium all-electric coupe-style SUV I-PACE shined with its intelligent design at the auto show. It is not only the brand's first combination of sports car, SUV and all-electric, but also a high-performance all-electric coupé SUV that has all-terrain capabilities. This innovation and performance brought by technology satisfy those who are constantly seeking change and innovation.

As the brand's first SUV model, premium high-performance coupe-style SUV Jaguar F-PACE also came to the Chengdu Motor Show. In order to stimulate people's desire for driving, Jaguar F-PACE has an intelligent all-aluminum chassis that give its body a lightweight and rigid structure, which is perfect for sports car driving. The double wishbone suspension and the integral link rear suspension system create an ideal balance between handling performance and drive control, which allows the driver to go through any situation with ease.

From August 31st to September 9th, the exciting Jaguar Art of Performance Tour started in Chengdu. Fans can experience the dynamic design of the Jaguar F-PACE and E-PACE on-site, or learn about the unique features of the Jaguar models through a panoramic immersive VR. They can also participate in the event and feel the thrill of driving a Jaguar in an S-shaped track. With its opening in Chengdu, the tour will ignite the passion for driving in eight cities across the country, bringing speed and excitement to Jaguar fans.

Never Stop Discovering shows the brand concept of Above and Beyond

Since its birth in 1948, Land Rover has been able to face different driving environments with its excellent All-Terrain Response System for 70 years, accomplishing countless expeditions to explore the world. Land Rover`s Never Stop Discovering tour started its legendary journey in 2012 and follows the brand`s global expedition in China. In the past five years, the brand's iconic tour has cooperated with more than a thousand participants to explore the unknown and push boundaries while enjoying the magnificent sceneries in China.

In 2018, the sixth season of the Never Stop Discovering Tour had "Discover China's 24 Solar Terms" as its theme, and together with "Chinese National Geography" started an incredible journey to explore nature, people, and knowledge. In the upcoming Autumn event, the Land Rover Discovery Family models Discovery and Discovery Sport will be brought together in the Never Stop Discovering tour to display the excellent All-Terrain Response System and at the same time show the brand spirit of Above and Beyond. Both models meet the specific needs of Chinese consumers on their demand for usable space, off-road capability and versatility, bringing consumers a premium experience.

Exclusive customization create an outstanding vehicle

Jaguar Land Rover's exclusive high-performance sub-brand SV is designed to create the ultimate experience in performance and luxury, and provide a customized service for demanding customers. A professional SV ambassador, from the UK, will introduce the R&D process and every detail behind the Range Rover SV Coupé, and assist consumers throughout the whole ordering process of the Range Rover SV Coupé, creating an exclusive car for each consumer.

In addition, in order to celebrate the 70th anniversary of the Land Rover brand, the Land Rover full-size luxury SUV Range Rover SV Coupé model can now be fully customized, with a starting price of 3,728,000 yuan. The new model is inspired from the first generation of Range Rovers, with a dramatic two-door silhouette, featuring  Duo Tone split colorways that highlight its elegant body proportions, combining luxury, performance and powerful all-terrain capabilities.

Guided by technology, creating the future

Jaguar Land Rover will continue to look to the future with innovation as a driving force to promote the “four modernizations” strategy of autonomous, sharing, connected and electrified solutions, to provide customers with diverse driving options.

In this auto show, the Jaguar I-TYPE that regularly competes in the FIA Formula E circuit had its debut in Chengdu, showing Chinese consumers future trends and the latest new energy technologies. Jaguar I-TYPE is the newest model to represent the Jaguar race track DNA. In the Formula E circuit, it tests advanced electric technology in extremely competitive situations and applies the results on the development of mass-produced electric vehicles. Jaguar's first all-electric SUV I-PACE eTROPHY team will also help the 2018 Formula E fifth season with a prerace championship, further displaying Jaguar Land Rover`s development of new energy technologies.

Experience Innovation

Since its inception in 2012, Chery Jaguar Land Rover is committed to being the leading enterprise, inspiring excellence in China`s premium car market, bringing consumers pure British brand experience that exceeds expectations. As the youngest model of the Jaguar PACE family, the new British premium coupé-style SUV Jaguar E-PACE was just launched in Qingdao on 29 August, and the price of 288,000-395,800 yuan has attracted much attention. Today, Chery Jaguar Land Rover took the new car to Chengdu and delivered it to the first owners in the western China market, showing its commitment to the market.

In order to let the audience feel E-PACE`s charm, the stand uses a 3D tour, to show every aspect of the cub E-PACE`s manufacturing process such as stamping, welding, painting, assembly and quality control until the vehicle is rolled off the production line. The birth of the cub also highlights the intelligent technology and high-quality manufacturing of Chery Jaguar Land Rover. In addition, the stand shows the E-PACE's dynamically calibrated chassis structure and the new Ingenium 2.0-liter four-cylinder engine that maximizes fuel efficiency and performance. Through a virtual reality simulation, the audience can experience the E-PACE`s cockpit, and learn more about Chery Jaguar Land Rover`s smart manufacturing process and world-class quality products.

Using the Chengdu Motor Show as an opportunity, Chery Jaguar Land Rover, with its pure British style, continues to innovate and offer excellent customer experience to meet the specific needs of China's rapidly growing premium car market. It strives to promote the automotive industry, to create long-term, sustainable development for its own company, and to become a benchmark in China's premium car manufacturing industry.

China has become the world's largest single-country market for Jaguar Land Rover. In the future, Jaguar Land Rover will continue to introduce the world's latest and most advanced technologies and products, enhance local training programs and invest in innovation, to provide Chinese consumers with diverse driving options.

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