Driving Excellence Chery Jaguar Land Rover to Lead the Premium Auto Market With Production to Commence in Q4, 2014


·The manufacturing facility will be ready for vehicle production in the fourth quarter of 2014, with annual capacity estimated at 130,000 units.

·Chery Jaguar Land Rover as the leading automotive manufacturer to inspire excellence in China’s premium car market.

·Chery Jaguar Land Rover inherits pure British lineage from Jaguar Land Rover, committed to providing Chinese consumers with the premium brand experience that they desire.

·Equipped with the world’s leading manufacturing facilities and integrated advanced processes, Chery Jaguar Land Rover implements global standards and management systems to guarantee world class quality levels in our vehicles.

·Chery Jaguar Land Rover takes a shared value approach to connect the company’s long-term success with the sustainable development of the society and nature.


(March 26th, 2014 Shanghai, China) The first ever premium automotive Sino-British joint venture, Chery Jaguar Land Rover, is being built and developed using the highest international standards. As of March this year, the Changshu manufacturing facility’s press and body shops have started test running. The whole plant will be completed and ready for production in the fourth quarter of 2014 as planned. The joint venture project’s total investment amounts to RMB 10.9 billion, and the plant covers an area of 1,220 mu with annual production capacity estimated at 130,000 units.

With a globally advanced and highly efficient manufacturing facility, talented workers and the support of world leading suppliers, Chery Jaguar Land Rover will bring to Chinese consumers world class Jaguar and Land Rover vehicles, as well as the joint venture’s own branded vehicles. Chris Bryant, President of Chery Jaguar Land Rover said, “We want to be the premium automotive manufacturer in China’s premium car market, and to inspire excellence and exceed our customer’s expectations.”

British Style and Premium Auto Market Leadership

As one of the world’s leading premium auto brands, Jaguar Land Rover’s sales in China have grown strongly in recent years. In 2013, the sales of Jaguar Land Rover in China reached 95,237 units, representing a 30% growth over the previous year. To meet the increasing demand from the Chinese consumers, Chery Jaguar Land Rover Automotive Co., Ltd. was established. In November 2012, the foundation stone of its manufacturing facility in Changshu City, Jiangsu Province was laid. A year later, the main building was completed, and the equipment installation phase was officially commenced. As Guohua Zhu, Deputy President of Chery Jaguar Land Rover said: “2014 is a very important year of Chery Jaguar Land Rover. We will move from the phase of the construction of the factory to the phase of overall production.”

Chery Jaguar Land Rover’s pure British lineage comes from Jaguar Land Rover. Jaguar is a British legend with a royal bloodline since 76 years ago. Land Rover has been the leading innovator and manufacturer of luxury SUVs for over 65 years. Chery Jaguar Land Rover inherits their rich industry experience, excellent car-making technology and British styling to provide Chinese consumers with the most desired premium brand experience.

Utilize First Class Resources to Produce Global Quality Vehicles in China

As UK’s leading luxury auto manufacturer, outstanding quality is the cornerstone of the Jaguar and Land Rover brands. In addition to its pure British lineage, Chery Jaguar Land Rover further rides on its globally advanced, highly efficient manufacturing facility and genuine local market capability, with skilled talents and world class suppliers. Chery Jaguar Land Rover aims to fulfill its commitment to provide Chinese consumers with globally consistent high quality vehicles and services. “We are building world-class facilities here in China.” Chris Bryant said, “We are very pleased with the progress we are making.”

With advanced design and planning concepts, and the support from Jaguar Land Rover, Chery Jaguar Land Rover also exercises strict controls over every production aspect including logistics, manufacturing and all of the other process. The manufacturing facilities will be equipped with world class equipment to ensure the most advanced lean manufacturing facility and operation, thereby establishing the Chery Jaguar Land Rover Changshu plant as one of the most advanced and efficient automotive plants in the world.

The quality control centre of Chery Jaguar Land Rover will integrate the most advanced technologies and standards aiming at ensuring the highest level operation standards for the production line and overall quality control. The plant will also utilize the highly sophisticated CMM system and Andon system to achieve efficient, precise, advanced and intelligent multi-dimensional quality inspection to guarantee outstanding quality.

While the construction of the staff team is still underway, Chery Jaguar Land Rover is attracting a large number of outstanding industry workers. Automotive talents from different countries have joined and brought their passion into the Company, creating a unique work environment that is filled with respect, openness, mutual trust and collaborative spirit. As of March this year, Chery Jaguar Land Rover has recruited more than one thousand employees with extensive experiences and skills. The number of employees is expected to reach approximately 2,500 by the end of 2014.

To achieve the goal of globally consistent high quality, Chery Jaguar Land Rover prioritises staff training. The company is cooperating with domestic colleges to set up a UK apprenticeship program and actively cultivate local talents. Meanwhile, it defines a long-term strategy to systematically send employees to Jaguar Land Rover’s UK plant to receive training. There they will participate in different production functions, working together with key technicians in the UK to study the advanced and systematic management systems, as well as standardized operations and processes. At the same time, the Chery Jaguar Land Rover plant is equipped with a training and development centre to establish and develop a rigorous, meticulous and humanized training system, to steadily and continuously cultivate high-quality workers of international competence for the company.

In terms of establishing a supplier system, Chery Jaguar Land Rover is working closely with world class suppliers including many industry-leading manufacturers of parts and equipment to leverage their high quality and to create a quality platform for global suppliers to enforce the strictest control over quality of parts and equipment. This will be a significant step towards maintaining the world class standards defined by Chery Jaguar Land Rover.

Shared Value and Sustainable Development

Chery Jaguar Land Rover takes a shared value approach to connect the company’s long-term success with the sustainable development of the society and nature, including the well-being of customers and employees, the collaborative success with suppliers and business partners, the protection of natural resources and the contributions to local community.

Chery Jaguar Land Rover paid attention to leading industrial development. It will use top automobile manufacturing technologies and concepts to promote the manufacturing and management standards of China’s premium auto sector, and to upgrade the industrial value chain of China’s luxury car segment. Through this the company will also demonstrate the restructuring of the auto industry in the Yangtze River Delta region.

Chery Jaguar Land Rover attaches great importance to the close relationship between the long-term development of the enterprise and the sustainable development of nature and society. Its manufacturing facility integrates sustainable development concepts into every production function and is determined to create the world’s leading “Green Factory Model”, demonstrating its courage to shoulder the responsibility and mission as a Chinese premium automotive manufacturer. The plant is equipped with many globally advanced, environmentally friendly facilities that enable us to deliver on these values.

Chery Jaguar Land Rover’s promising future has been clearly mapped out with support and encouragement from the auto industry and Chinese consumers, Chery Jaguar Land Rover is realizing its mission of “Driving Excellence”, to provide Chinese customers with world class products that exceed their expectations, and to become the premium auto manufacturer inspiring excellence in China’s premium car market.