·Chery Jaguar Land Rover Changshu Plant to be officially open in late October,2014 and commence production
·First locally produced model Range Rover Evoque will roll off at the Opening Ceremony
·Inheriting British lineage, delivering world-class quality and committing to shared value, Chery Jaguar Land Rover strives to be the leader to inspire excellence in China’s premium automobile market
(26th September 2014, SHANGHAI) – First ever Sino-British premium automotive joint venture, Chery Jaguar Land Rover Automotive Co., Ltd., announced today that its Changshu Plant is to be officially open and commence production in late October, 2014. Meanwhile, first locally produced model, Range Rover Evoque will roll off and be revealed at the opening ceremony.
“Chery Jaguar Land Rover strives to be the leading automotive manufacturer to inspire excellence in China’s premium car market, “Chery Jaguar Land Rover President Chris Bryant said, “We will provide Chinese consumers with world-class quality Jaguar, Land Rover and Joint Venture branded vehicles.”
Since its establishment in November 2012, Chery Jaguar Land Rover has been building its Changshu production plant in line with the highest international standards as planned. Equipped with state-of-the-art Press Shop, Body Shop, Paint Shop, Trim and Final Shop and Engine Plant, complemented by world leading lean and flexible manufacturing concepts, Chery Jaguar Land Rover’s Changshu Plant boosts another world advanced point to point logistics system, further establishing the production base as one of the world’s most advanced and efficient manufacturing facilities. Furthermore, Chery Jaguar Land Rover’s Quality Centre, which builds upon the most advanced innovative technology and standard, guarantees that production and quality control are maintained at the highest level, further assuring Chery Jaguar Land Rover’s commitment to world-class quality.
Zhu Guohua, Deputy President of Chery Jaguar Land Rover emphasised: “2014 is the most important year for Chery Jaguar Land Rover. We have strong confidence to achieve all the goals that we have defined. Our plant opening and the roll off of first local produced vehicle will represent a major milestone in China’s premium automotive industry.”
Chery Jaguar Land Rover’s Changshu Plant opening and the roll off of the first local produced vehicle demonstrate Chery Jaguar Land Rover’s determination and confidence to succeed in China’s premium automobile market. Inheriting pure British lineage, equipped with the world’s leading manufacturing facilities and integrated advanced processes, Chery Jaguar Land Rover implements global standards and management systems, and together with industry-leading partners, strives to provide Chinese consumers with the premium brand experience that they desire.