2015-10-20
Chery Jaguar Land Rover Delivers World Class Quality Product China Built Range Rover Evoque to Launch in February
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·Chery Jaguar Land Rover’s first model, the China built Range Rover Evoque, is set to launch on 1st February 2015, when full pricing information for the whole range will also be revealed;

·Ever since its establishment, Chery Jaguar Land Rover has received numerous awards. Likewise, the China built Range Rover Evoque has been the focus of industry attention, and has been earnestly anticipated by the market;

·Through the “One Evoque, One Standard”, the China built Range Rover Evoque, with genuine Range Rover DNA, defines world-class quality.

 

(19th January 2015, SHANGHAI, CHINA) – As China’s first-ever Sino-British automotive joint venture, Chery Jaguar Land Rover strives to become the leading automotive enterprise inspiring excellence in the Chinese premium automobile manufacturing industry. Chery Jaguar Land Rover will launch its first model, the China built Range Rover Evoque, on 1st February. Pricing information for the model will also be unveiled on that date.

Following the opening of Chery Jaguar Land Rover’s Changshu Plant and the official roll-off of its first locally built model, which was subsequent appearance at Auto Guangzhou 2014, the official launch of the China built Range Rover Evoque will undoubtedly be the most significant milestone moment for Chery Jaguar Land Rover in the Chinese premium SUV segment. At the same time, it also signifies that Chery Jaguar Land Rover is delivering on its promise to provide world-class quality products for the Chinese market, as well as satisfy Chinese consumers’ demand for the premium British driving experience.

As one of the world’s most advanced and efficient automobile manufacturing facilities, the Chery Jaguar Land Rover Changshu Plant possesses industry-leading production technology and processes. Its Press, Body, Paint and Trim & Final Shops have adopted state-of-the-art equipment and technologies. The plant fully integrates lean production techniques with flexible manufacturing capability and follows strict quality control processes to deliver products which far exceed the expectations of Chinese consumers. Possessing industry-leading facilities and processes, unified global standards and a comprehensive management system, Chery Jaguar Land Rover leverages on its rigorous quality control system, highly advanced R&D Centre and world-class sales, marketing and service system to fulfil its corporate mission of providing Chinese consumers with the best products and service possible.

Ever since its establishment, the rapidly growing Chery Jaguar Land Rover has attracted widespread attention within the industry. It has won awards such as Shanghai Best Auto Awards’ Most Anticipated Joint Venture of the Year and Best Car Awards’ Most Focused Joint Venture of the Year. Similarly, its first production model, the China built Range Rover Evoque, has also garnered a number of awards, including the Most Anticipated SUV of the Year, Most Attractive Locally-produced Luxury SUV of the Year, Most Expected SUV of the Year, Most Attractive Locally-produced SUV of the Year and Most Anticipated New Model of the Year. These awards demonstrate just how much this localised version of Land Rover’s most popular model is anticipated.

The Range Rover Evoque has successfully carved out a new premium SUV market segment. It has earned wide recognition and received over a hundred awards worldwide. As an authentic Range Rover model, the China built Range Rover Evoque not only inherits classic Range Rover design elements, it also embodies a dynamic and enchanting vigour that builds on the Range Rover legacy. Every bit identical to the Range Rover Evoque, the China built Range Rover Evoque combines distinctive styling, contemporary interior design and cutting-edge technology with the unique Land Rover spirit, as it strives to lead the Chinese premium SUV market.

Built with the “One Evoque, One Standard” principle, the China built Range Rover Evoque possesses authentic Range Rover DNA at its heart. This world-class quality product fully demonstrates Chery Jaguar Land Rover’s strength and confidence. With its commitment to quality, the China built Range Rover Evoque will exceed the expectations of Chinese consumers and redefine the standard for the Chinese premium SUV segment. It also signifies Chery Jaguar Land Rover’s determination to become the leading automotive enterprise inspiring excellence in the Chinese premium automobile manufacturing industry.