·Chery Jaguar Land Rover’s first model, the China built Range Rover Evoque, is officially launched today. The vehicle will beavailable infour unique model derivatives;
·Pricing for the China built Range Rover Evoque takes into full consideration its market positioning and trends in the premium SUV sector. The China built Range Rover Evoque will redefine the benchmark for the premium automobile industry in China and will have a long-lasting influence on the premium SUV market;
·Through the ‘One Evoque, One Standard’ principle, the China built Range Rover Evoque, with its genuine Range Rover DNA, guarantees world-class quality and fully reflects Chery Jaguar Land Rover’s strength and confidence to lead the premium automotive market in China;
·The China built Range Rover Evoque will offer more choices, better quality and faster response to market changes to better meet the needs of Chinese consumers.
(1st February 2015, SHANGHAI, CHINA) – Themed “Express Your Charisma”, this evening’s ceremony introduces the official launch of Chery Jaguar Land Rover’s first model, the brand new China built Range Rover Evoque.
Describing the significance of the new model, Chris Bryant, President of Chery Jaguar Land Rover, proudly stated: “Through the ‘One Evoque, One Standard’ principle, the China built Range Rover Evoque, with its genuine Range Rover DNA and guarantee ofworld-class quality, fully demonstrates the strength and confidence of Chery Jaguar Land Rover to lead the premium automotive market in China.”
The China built Range Rover Evoque comes in four unique model derivatives: the Model S, Model SE, Model HSE and Model HSE Luxury. This selection doubles the number of choices available to Chinese consumers. Sales of the China built Range Rover Evoque will officially begin in early March 2015 in Chery Jaguar Land Rover dealers nationwide, with the vehicle’s suggested retail price range between 448,000 RMB and 582,800 RMB. Pricing for the four derivatives is as follows: Model S, 448,000 RMB; Model SE, 498,000 RMB; Model HSE, 552,800 RMB; Model HSE Luxury, 582,800 RMB.
“The China built Range Rover Evoque’s price takes into full consideration its market positioning and trends in the premium SUV sector,”Guohua Zhu, Deputy President of Chery Jaguar Land Rover, explained. “Chery Jaguar Land Rover, as it strives to become the leading automotive enterprise inspiring excellence in the Chinese premium automobile manufacturing industry, will makesure that the China built Range Rover Evoque sets a new benchmark for the premium automobile industry.”
‘One Evoque, One Standard’
With its revolutionary design and unparalleled SUV performance, the Range Rover Evoque has successfully carved out a new market segment for premium SUVs. Ever since its global launch in 2011, the Evoque has earned widespread recognition from prominent sources both inside and outside the industry and has quickly become a consumer favourite.
The China built Range Rover Evoque takes full advantage of classic Range Rover family design motifs, distinct modern styling and the Land Rover brand’s refined sense of aesthetics to achieve a unique and eye-catching visual effect. Signature Range Rover family design elements, apparent in everything from the distinctive clamshell bonnet and sublime floating roofline to the muscular wheels outfitted with aluminium hubcaps, reflect the vehicle’s unique charisma. The China built Evoque’s full-size panoramic roof and signature sports command driving position, as well as its ‘floating’ roof and centre control panel, further represent the perfect combination of British design and practicality.
The Range Rover heritage does not stop at the vehicle’s captivating looks. The China built Range Rover Evoque also effortlessly combines its striking exterior design with the very best in performance. Its advanced technology, outstanding 4WD performance and class-leading all-terrain capability enable the China built Evoque to conquer all weather conditions and terrains. Its industry-leading 9-speed automatic transmission offers distinctive driving performance, giving the vehicle’s driver an unparalleled sense of control. It is mated to Land Rover’s fuel-efficient and powerful 2.0L turbo engine outputting 177kW. The world-leading Terrain Response® and Active Driveline systems, along with the Range Rover family’s iconic wading depth and approach, departure and ramp angles, allow the China built Range Rover Evoque to fully demonstrate its top-of-the-line SUV capabilities.
Equipped with the latest technological advancements and built with the finest craftsmanship techniques, the China built Evoque also offers a sensational experience for the five senses. The vehicle’s signature Sports Command Driving Position and full-size panoramic roof enable both driver and passengers to enjoy an uninterrupted view of their surroundings. The premium surround sound system co-developed by Land Rover and world renown audio expert Meridian™, enhanced with dual-layer sound insulation technology, provides an aural experience akin to a theatre.
With design, performance and quality all at world-class standards, the China built Range Rover Evoque is the first product of the Chery Jaguar Land Rover Changshu Plant, one of the world’s most advanced and efficient automobile manufacturing facilities. The plant uses the world’s most advanced and sophisticated engineering technology and facilities to skilfully integrate lean production techniques with flexible manufacturing capability. It follows top unified global manufacturing standards and strict quality control processes to ensure that every vehicle rolling off its assembly line possesses world-class quality which far exceeds the expectations of Chinese consumers.
In order to achieve its long-term development goals and remain true to its principle of putting customers first, Chery Jaguar Land Rover has established the Integrated Marketing, Sales and Service organisation, managed jointly with Jaguar Land Rover China, has built up a comprehensive network of 175 experienced and outstanding dealers and have already begun operation.
Optimised Localisation to Meet the Unique Needs of the Chinese Consumer
The China built Range Rover Evoque represents more choices, offers a stronger product and provides faster response to market changes to meet the increasing demands of the Chinese consumer.
With luxurious specifications designed specifically for the Chinese market, the four model derivatives of the China built Range Rover Evoque, including the all-new entry-level model, fully outperform all other premium SUV models. This pursuit of luxury and refinement is a reflection of the Range Rover brand’s premium values.The vehicle’s four unique model derivativesprovide Chinese consumers with double the number of choices to suit their individual needs. Created specifically to meet young urban Chinese consumers’ desire for individuality, the China built Evoque makes available for the first time three special packages, including the China-exclusive Tech Pack. Consumers have a choice of over 20 style combinations to choose from. On top of the eight body colours available, consumers can pick from white, grey or black contrasting roofs, as well as a selection of seven wheel types and variety of interiors, which all add to the personalised touch to each vehicle. The China built Evoque’s innovative design offers unlimited possibilities guaranteed to match the dynamic lifestyles of the increasingly fashionable, modern and confident Chinese consumer.
The China built Evoque’s top-of-the-line Model HSE Luxury is exclusive to the Chinese market. By combining the sporty exterior of the Range Rover Dynamic with the lavish interior of the Range Rover Prestige, both of which are immensely popular among Chinese consumers, the Model HSE Luxury is made specifically to accommodate Chinese consumers’ unique demand for premium SUVs.
Taking into special consideration the needs of Chinese families, the China built Evoque offers greater personalisation and comfort. Finely-made Oxford leather seats, an additional centre seat headrest and climate controlled rear vents provide enhanced rear seat comfort for today’s Chinese family.
The China built Evoque allows dealers to respondquicker to the rapidly changing Chinese premium automobile market by offering greater flexibility to meet their needs. As part of the vehicle’s localisation programme, Chery Jaguar Land Rover has systematically established a comprehensive network of locally produced parts and components. Every measure has been taken to guarantee the speed of delivery and the quality of these locally sourced parts and components being identical to those used in the import Evoque. This will ensure excellent after sales services, as one would expect from any premium brands, be provided to the Chinese consumers. At the same time, Chery Jaguar Land Rover’s strong engineering team ensures that any product-related issues are resolvedin a timely and appropriate manner.
As the most popular member of the Land Rover family, global sales of the Range Rover Evoque have surpassed 380,000 units as of December 2014. Among that figure, Chinese sales have totalled over 85,000 units, with sales in 2014 alone exceeding 34,000 units. The China built Range Rover Evoque is destined to succeed in the Chinese market and continue the legend of the Evoque name. Chery Jaguar Land Rover remains committed to providing world-class quality to the Chinese market and its consumers, as it continues onwards to fulfil its mission become the leading automotive enterprise inspiring excellence in the Chinese premium automobile manufacturing industry.