·Chery Jaguar Land Rover announces its second model, Land Rover Discovery Sport, to be launched in the fourth quarter of this year;
·With a keen insight into Chinese premium car market, Chery and Jaguar Land Rover keeps introducing latest technologies and best of the class products, which demonstrates its strong confidence and relentless commitment to China market;
·The new model enriches Chery Jaguar Land Rover portfolio. It will top China’s premium mid-sized SUV market by class-leading versatility and capability;
·Chery Jaguar Land Rover demonstrated its efficient operation and world-class manufacturing capability by launching two brand new models within one year.
(29th July, 2015, Shanghai) Chery Jaguar Land Rover Automotive Co., Ltd. officially announced the introduction of its second model, Land Rover Discovery Sport. Discovery Sport utilizes Land Rover’s highly advanced technologies. The new model will be launched in the fourth quarter of 2015. The ability to manufacture two premium SUVs within a single year aptly demonstrates Chery Jaguar Land Rover’s outstanding efficiency and excellent operational capabilities.
Mr. Chen Anning, Chairman of the board of Chery Jaguar Land Rover, said, “As the second localized model, Discovery Sport fully displays Chery and Jaguar Land Rover’s confidence in China market and the promise of partnership. In the future, Chery and Jaguar Land Rover will be further dedicated to long-term development in China market and realize the relentless commitment to premium market in a long run. ”
First revealed in Sep 2014 globally, Land Rover Discovery Sport is the world’s most versatile and capable premium mid-size SUV. Discovery Sport’s progressive new design approach defines the new Discovery family with optimised volume, proportions and stance. As the first vehicle to offer unique 5+2 seating configurability, its design leadership combines with engineering integrity to result in a dynamic profile and the ultimate use of interior space.
Mr. Chris Bryant, President of Chery Jaguar Land Rover, proudly stated, “We are committed to achieving long-term and sustainable development in China market. We are offering Land Rover’s latest model and cutting-edge technologies to China with more choices to meet Chinese consumers’ needs. Land Rover Discovery Sport is produced in accordance to globally unified design and manufacturing standards. This vehicle is a testament to our unwavering commitment to world-class quality and respect for our pure British lineage.”
Discovery Sport will be produced at the Chery Jaguar Land Rover Changshu Plant. The Chery Jaguar Land Rover Changshu Plant consists of the highly advanced Press, Body, Paint and Trim and Final Shops and utilises the newest and most sophisticated engineering technologies. Furthermore, Jaguar Land Rover’s globally unified manufacturing management system, supplier selection and management standards have been adopted and a fully integrated quality control system has been established to ensure that all production processes meet Jaguar Land Rover’s exacting requirements. The production of Discovery Sport further demonstrates the company’s resolve to become the leading enterprise inspiring excellence in the Chinese premium automotive industry.
Mr. Zhu Guohua, Deputy President of Chery Jaguar Land Rover explained: “Our expanding product line is proof of our dedication to delivering world quality products and service to the China market. We have full confidence in our ability to establish ourselves in China. By offering greater product choices we believe we will be able to provide Chinese consumers with the premium brand experience they desire.”
2015 is an important year for Chery Jaguar Land Rover, since it shifts focuses from preliminary construction to full-scale production and sales. Chery Jaguar Land Rover has demonstrated outstanding efficiency and leading operational capabilities by localising two Jaguar Land Rover vehicles and associated technologies in a short time. In the coming years, Chery Jaguar Land Rover will keep offering excellent brand experience to Chinese customers by manufacturing models with world class quality, technology and services.