·Land Rover Discovery Sport, the second model of Chery Jaguar Land Rover, made itsdebutat Chengdu Motor Show 2015 andwillsoon hit the market in Q4 of this year. Together with Range Rover Evoque, Discovery Sport is destined to brilliant performance in the premium SUV market
·Chery Jaguar Land Rover boasts the world-class facility, fully-developed operation system, highly experienced teams and excellent partnerswithin one year after Changshu Plant put into production, Chery Jaguar Land Rover demonstrated its efficient operation and leading production capabilityby introducingtwo brand-new models
·Relying on its strict and advancedquality management system, Chery Jaguar Land Rover takes a long-term vision and is committed to delivering the world-class quality products and services to the Chinese market
(Chengdu, 4th September 2015) Chery Jaguar Land Rover Automobile Co., Ltd. (hereinafter referred to Chery Jaguar Land Rover) joined hands with Jaguar Land Rover China to participate in Chengdu Motor Show 2015 under the theme of “Confidence shapes the future”. At the Motor Show, Land Rover Discovery Sport, the second model of Chery Jaguar Land Rover, made its debut in China. Displayed on the stage together, LocalRange Rover Evoque and local Discovery Sportfully demonstrated the world-class quality and British Lineagethat Chery Jaguar Land Rover is renowned for.
Relying on the first-class R&D, purchasing and manufacturing capacity as well as the advanced management process and HR system,adhering to the commitment to delivering world class quality products, Chery Jaguar Land Rover has successivelylaunched two localized Land Rover models,namely, Rang Rover Evoque and Discovery Sport within one year since it went into operation, showcasingChinese consumers its efficient operation capability and unwavering commitment to delivering products and services with world-class quality.
“Best quality and international manufacturing standards have always been our priority. Land Rover Discovery Sport, the second model of Chery Jaguar Land Rover thatmade its debutat this year’s Chengdu Motor Show, is the world’s most versatile and capable premium mid-size SUV. It is produced in accordance with globally unified design and manufacturing standards. The local Discovery Sport again proves our insisting on the world-class quality and British lineage. It will be launched in Q4 this year. ”, said Mr. Chris Bryant, president of Chery Jaguar Land Rover.
Mr. ZHU Guohua, Deputy President of Chery Jaguar Land Rover, claimed, “Though established less than three years ago,Chery Jaguar Land Rover has the world-leading facilities and production process as well as unifiedglobal standards and management system. Dedicated to the long-term sustainable development in China, we are confident to continue our success in China market, providing more diverse products and customer experiences, and fulfilling our commitment to delivering the world-class quality products and service to the Chinese customers.”
With the world-class quality, the local Discovery Sport madebrilliant debut in Chengdu
As the world’s most versatile and capable premium mid-size SUV, Land Rover Discovery Sport’s progressive new design approach defines the new Discovery family with optimized volume, proportions and stance. As the first vehicle to offer unique 5+2 seating configurability, its design leadership combines with engineering integrity to result in a dynamic profile and the ultimate use of interior space. The new vehicle conveys the confident and brave, fearless spirit of adventure, with extraordinary versatility and capability.
Except for the debut of local Discovery Sport, local Range Rover Evoqueis also displayed on the stage at Chengdu Motor Show. Both of these two models are manufactured in Chery Jaguar Land Rover Changshu Factory, one of the most advanced and efficient automobilemanufacturing facilities in the world, to secure the world-class quality.
In the Chery Jaguar Land Rover corporate exhibition hall at the Motor Show, the media and visitors can, in the form of multi-media interactions, get to know the comprehensive corporate strengths of Chery Jaguar Land Rover.
On the scene we can see that the press, body, paint and trim & final shops in Chery Jaguar Land Rover Changshu Factory are equipped withthe world’s most advancedfacilities. In the press shop, there is the most advanced servo press line, which can make seamless switch between aluminum and steel materials; the body shop boasts 307 automatic robots and adopts the aluminum laser welding, self-pierce riveting, DVA hemming, and other leading connection technologies in the industry; the RO-DIP pre-treatment and electrophoresis process in the paint shop can ensure 360-degree rotation of the car, thus improving the cleaning power andnearly eliminating wastewater discharge; the trim & final shop adopts the most advanced automatic integration marriagein the world. The highly sophisticated dynamic strut movement and locating system technologywas first created and used in China.
In addition to the global unifiedproduction & manufacturing management system of Jaguar Land Rover, Chery Jaguar Land Rover also adopts, in a strict way, the global unified purchasing and supplier management standard while establishing the comprehensive and cross-functional quality management & control system. The strict quality control conducted by the Quality Center as well as function tests and evaluations carried out by the Pilot Plant ensure the process level meets the global unified standards.
Keep delivering excellence and committed to becoming the leading enterprise in the Chinese premium automotive market
As the first Sino-British auto manufacturer, Chery Jaguar Land Rover, though established less than three years ago, boasts the world-class automobile manufacturing facility, the well-developed operation & management system, the highly experienced teams, the excellent partners and most fascinating products. Besides, Chery Jaguar Land Rover still holds the long-term vision,devoting itself to beingtheleading enterprise inspiring excellence inthe Chinese premium automotive market.
According to its plan, the all-aluminum car body shop will be completed to manufacturer lighter, more sporty, energy-efficient and environment-friendly model. By the end of 2016, Chery Jaguar Land Rover will manufacture three models of Jaguar and Land Rover.
Following the global unifiedstandards of Jaguar Land Rover, and the strict standards and process of Chery Jaguar Land Rover, many steps of selection have resulted in the operation of 194 Chery Jaguar Land Rover dealers. To ensure the stable and healthy business growth, Chery Jaguar Land Rover has been gradually expanding its corporate team. By the end of this year, the number of employees will rise from 2,500 now to 4,000. All the employees will get the systematic professional training and career development.
Based on its powerful system merits, Chery Jaguar Land Rover will continue to fulfill its commitment to delivering the world-class quality products and service to the China market.