Confidence, Capability and Choice Jaguar Land Rover China, Chery Jaguar Land Rover Head to Auto Guangzhou 2015
左起: 联合市场销售与服务机构总裁毕少朴先生、联合市场销售与服务机构常务副总裁胡俊先生、奇瑞捷豹路虎总裁戴慕瑞先生、奇瑞捷豹路虎常务副总裁陈雪峰先生

·All-new Jaguar F-PACE performance SUV makes China debut with MSRP announced

·2016 MY Jaguar XJ, 2016 MY Jaguar F-TYPE, new Jaguar XE, and all-new Jaguar XF on display

·Chery Jaguar Land Rover’s second vehicle Discovery Sport makes Guangzhou debut together with a limited-edition variant marking Discovery Sport’s launch

·Showcase of 2016 model year Range Rover, Range Rover Sport, and Discovery 4

·Showcase of Jaguar C-X75 and Land Rover Defender from the new James Bond film, Spectre 

November 20th, 2015, Guangzhou – British premium automaker Jaguar Land Rover and Chery Jaguar Land Rover Automobile Co., Ltd. are teaming up to participate in the 13th China (Guangzhou) International Automobile Exhibition, which opens today. Jaguar and Land Rover, the two iconic British car brands, are showcasing the extraordinary designs, advanced technologies, and ultimate performance of their premium cars, fully demonstrating their commitment to deliver a world-class brand experience to Chinese customers.

Today, Jaguar and Land Rover will bring a strong lineup that consists of new cars featuring more vitality and originality, exciting new debuts and aluminum-intensive cars designed for the 2016 model year, all in a bid to provide customers with the British premium driving experience they desire.


All-New Jaguar F-PACE Makes its China Debut

The all-new Jaguar F-PACE performance SUV will make its China debut at Auto Guangzhou 2015 with its manufacturer’s suggested retail price to be announced there. The F-PACE will be offered in five variants with prices ranging from RMB 548,000 for the Prestige model to RMB 898,000 for the limited launch edition. As Jaguar’s first-ever SUV, the F-TYPE-inspired F-PACE delivers on the promise of the breakthrough Jaguar C-X17 concept and is engineered to offer speed, fun and fashion together with everyday versatility. Jaguar’s efforts to build a practical family-friendly sports car have enabled a combination of superb driving dynamics with impressive space on the F-PACE, with Jaguar’s Lightweight Aluminium Architecture making the model a distinctive standout in competition.

” This is a breakthrough product for Jaguar – it widens our portfolio even further and will change the way Chinese consumers view the brand, ” said Integrated Marketing Sales and Service (IMSS) President Mr. Mark Bishop.

 The F-PACE will go on sale in China by the summer of 2016.


2016 Model Year Jaguar XJ and F-TYPE Steal the Spotlight

Joining the F-PACE will be the 2016 model year Jaguar XJ. Jaguar’s luxury flagship saloon is even more stylish and luxurious than ever thanks to its array of upgrades inside and out. The car features new full LED headlights adding to its already distinctive looks. A larger and more upright grille plus sculpted chrome blades emphasise the car’s mature and prestigious character. Meanwhile, the 2016 model year XJ is built with the all-new InControl Touch Pro system and revolutionary All-Surface Progress Control (ASPC) technology.

Lauded around the world for its seductive design and stunning performance, the 2016 model year Jaguar F-TYPE will also star at the auto show. The addition of on-demand all-wheel drive (AWD) with Intelligent Driveline Dynamics (IDD) further extends the new F-TYPE’s dynamic capability. This makes the new F-TYPE, more controllable, exploitable, and with greater performance in all weather and road conditions than before, settings new standards for sports car driving.


New Jaguar XE and All-new XF Lead Trends of All-Aluminium Luxury Sports Saloons

Also appearing on the booth is the Jaguar XE, which is the lightest, stiffest, and most aerodynamic Jaguar saloon car ever built. With the new advanced aluminium architecture, it is light, it is efficient and it is extremely refined.  It is now on sale in China and offers Chinese consumers a more accessible entry point into the Jaguar range than ever before.

As the leader of the executive car segment, the all-new XF is set to make an impact at the auto show. The car is the second model to be introduced using Jaguar’s advanced aluminium-intensive architecture. Meanwhile, double-wishbone front suspension modelled closely to that of the F-TYPE and Integral Link suspension rear suspension – combined with near-50:50 weight distribution – result in extremely remarkable maneuverability for the all-new XF. The new XF will go on sale early next year.


Discovery Sport and Its Launch Edition Make Debut in Guangzhou

What’s more, the Discovery Sport, which is the second model in Chery Jaguar Land Rover’s portfolio, will appear at Guangzhou. As the first member of the new Land Rover Discovery Family, the most versatile all-terrain premium SUV Discovery Sport has captured the market’s attention since its introduction. Designed, engineered, and manufactured according to Land Rover’s unified global standards, the SUV demonstrates Land Rover’s world-class quality and superior British lineage. The locally-built model also opens a new chapter for the development of Chery Jaguar Land Rover in China. It has quickly gained in popularity following the release of its competitive launch prices on October 29.

The Discovery Sport Launch Edition will also make its debut in China at Auto Guangzhou. In addition to its 19-inch nine-spoke alloy wheels, exclusive door sills, and navigation SD card, the model has its body painted in Zanzibar with black contrast roof, a color exclusive to Chinese customers. The Discovery Sport Launch Edition demonstrates Chery Jaguar Land Rover’s commitment to offering more personalised driving options to Chinese customers as well as its promise to deliver world-class products and services in this market. The Launch Edition MSRP is set at RMB 438,000.

The Local Discovery Sport will hit the market on 28th November. Its retail financing plans will be revealed at the same time. Down payment can be as low as 20% of the total,  and customer can also choose the 12-month installment plan with zero interest rate. These favourable plans will create more values for the customers.


Range Rover Evoque Shines at Auto Guangzhou

Range Rover Evoque is a leader in the luxury SUV segment and won the hearts of global consumers thanks to its stunning design, world-class quality, and superior all-terrain capability. Since the launch of the Evoque in February this year, more and more Chinese consumers are won over by its unique charms and the model has become their reliable road companion and an indispensable part of their energetic and fashionable life. Being the third member of the Range Rover lineup, the Evoque not only has brought out all the attributes of the Range Rover, but also has bolstered the Range Rover lineup with its unique style and dynamism.


Full Lineup of New 2016 model year Land Rover Models Makes Stunning Appearance

In addition, Land Rover’s mighty luxury SUV lineup consisting of the 2016 model year Range Rover, Range Rover Sport, and Discovery 4 is dazzling Auto Guangzhou 2015. The 2016 model year Range Rover and Range Rover Sport come with a series of engine enhancements. Among 16MY Range Rover model range, newly included in the line-up is the new Range Rover SV Autobiography. This car represents the most luxurious and powerful Range Rover ever and has been developed by JLR’s own Special Vehicle Operations division.  At the top of the range, it delivers enhanced design, sophistication and craftsmanship including a distinctive duo-tone paint finish to complement the most luxurious of interiors. These enhancements not only maintain Land Rover’s pursuit for power, but also further upgrade its luxury to a brand new level, bringing customers flagship driving experience.


Jaguar Land Rover Bond Cars Take Centre Stage

Two Jaguar and Land Rover bespoke vehicles, the Jaguar concept C-X75 and Land Rover Defender that feature in Spectre, the new James Bond adventure, are also appearing at GZAS. The vehicles provided by Jaguar Land Rover Special Vehicle Operations are revealing Jaguar Land Rover’s ultimate performance and unique appeal. The C-X75 supercar for Hinx, a role in the film played by actor Dave Bautista, was built in collaboration with Williams Advanced Engineering. The modified Defender boasts huge 37-inch diameter off-road tyres, a customised suspension system, and enhanced body protection to tackle the extreme terrain for filming with ease. Film fans are able to get an up-close experience of the distinctive glamor and performance delivered by the vehicles.


Jaguar Land Rover Strengthens Presence in China, Showcases Product Strength through Expanded Model Lineup

Jaguar Land Rover Strengthens Presence in China, Showcases Product Strength through Expanded Model Lineup

Jaguar Land Rover, the prestigious British automaker, has been wholeheartedly dedicated to achieving solid, steady development in China in the long term. Over the past five years, Jaguar Land Rover has grown its presence in China by delivering a stunning performance: it has not only increased its number of employees from 40 to more than 500, but has also established offices in Shanghai, Beijing, Guangzhou, and Chengdu respectively as well as six Jaguar Land Rover Apprentice Training Academies and three Land Rover Experience Centres.

The year 2015 marked the launch of the first UK-China Year of Cultural Exchange.  As the leading British automaker, Jaguar Land Rover has fully participated in the programme. In March, Jaguar Land Rover worked together with British government in launching the GREAT Festival of Creativity, a cultural event that aims at promoting British design and innovation. Prince William opened the event, and praised Jaguar Land Rover for its outstanding products and design.  Continuing the success, Jaguar Land Rover kicked off a cultural experience event named “britainNOW!”, which showcased the modern British culture, offering its Chinese consumers an intimate experience of the British brand’s brilliance. The Sino-UK Football & Cultural Exchange took place in September, where Jaguar Land Rover brought 30 teenager players and “Jaguar referees” on a visit to the UK, exploring the origin and development of modern football. In the meantime, Jaguar Land Rover has also participated in a series of sports events including British Polo Dday and extreme sailing events, with hopes of promoting the British culture by sports.

For Jaguar Land Rover, innovation is a constant strive. Over the next two to three years, Jaguar Land Rover will invest RMB 34 billion each year to develop new products and expand its model lineup, as it looks to provide Chinese consumers with the best products and services through its sustained innovation and cutting-edge technology. It has also plans to launch 50 brand new and modified models within the next five years, constantly tapping into the increasingly diversified segments. Catering to the needs of the Chinese market, Jaguar Land Rover will continue to provide its Chinese consumers with premium quality products, furthering its commitment to long term development in China.


Chery Jaguar Land Rover Ambitiously Striding Forward with Superior Products

In leveraging its top-notch R&D and manufacturing strengths, strict procurement standards, outstanding management team, and exceptional staff, Chery Jaguar Land Rover has made steady progress to become the premium auto manufacturer inspiring excellence in China market by fully exemplifying its commitment and confidence in delivering products with world-class quality. “Chery Jaguar Land Rover launched the Range Rover Evoque and Discovery Sport in less than one year since the Changshu plant started operation. These achievements are a testament to our unparalleled efficiency while signalling Chery Jaguar Land Rover ‘s entry into the mainstream premium SUV market.” said Chery Jaguar Land Rover President Mr. Murray Dietsch.

Chery Jaguar Land Rover has adopted Jaguar Land Rover’s globally unified manufacturing management system as well as procurement and supplier management standards, and has established a fully integrated, cross functional quality control system. Its Quality Centre enforces rigorous quality control, while the Trial Production & Test Centre performs extensive assessments, in order to ensure that all products from Chery Jaguar Land Rover meet world-class quality standards and are beyond its customers’ expectation. Both Land Rover models were manufactured under this industry-leading comprehensive system at the Chery Jaguar Land Rover Changshu Plant, one of the world’s most advanced and efficient automobile manufacturing facilities. This has demonstrated Chery Jaguar Land Rover’s unwavering commitment to world-class quality and respect for the brand’s pure British lineage. “World-class quality product is our top priority. Chery Jaguar Land Rover will keep promoting localization, delivering more outstanding products to our Chinese customers. Adhering to spirit of Cultural Respect and One Team, we will promote the efficient operation of Chery Jaguar Land Rover,” said Chery Jaguar Land Rover Deputy President, Mr. Chris Chen.

A new aluminium body shop is currently under construction at Chery Jaguar Land Rover’s Changshu facility, and it will specialise in building cutting-edge, eco-friendly products once it is up and running. Focusing on China’s local market, Chery Jaguar Land Rover will introduce other Land Rover and Jaguar models to the market, as well as develop locally produced models that are tailored to the needs of Chinese consumers in the future, furthering its commitment to providing them with premium quality products and outstanding services.


IMSS Lays Foundation for Future Prosperity

Adhering to sustainable development and a Customer First philosophy, Jaguar Land Rover China and Chery Jaguar Land Rover Integrated Marketing Sales and Service (IMSS) are working efficiently to serve customers and the market. IMSS President Mr. Mark Bishop and Deputy President Mr. James Hu attended the event to share details and plans for iconic models, brand philosophy, and the future development of the Jaguar and Land Rover brands in China.

“We have reshaped our business and under the new IMSS leadership we have made great efforts in the areas of product, customer service, local manufacturing and collaboration with our dealers. This approach has meant that for the last 3 months, we have seen steady increase in our sales in China for both Jaguar and Land Rover,” said Mr. Hu.

Integrated Marketing, Sales and Service organisation is a collaborative way of working that allows both parent companies to fulfil our commitments to China and consumers. IMSS is fully empowered to steer the growth of the Jaguar and Land Rover brands in China and will do so by working tirelessly with our respected dealer partners, aiming simply to provide world class products and ownership experiences to our valued customers.

At present, Jaguar Land Rover and Chery Jaguar Land Rover runs a network of 194 dealerships across the country, a platform that enables all the customers to better enjoy Jaguar Land Rover’s premium products and outstanding services. In the meantime, online stores such as Jaguar Land Rover Flagship Store on the Chinese e-commerce platform Tmall, which opened in March, as well as a series of online rental services launched together with yichemall, a leading online car sales company in China, have further complemented Jaguar Land Rover’s sales system.

Jaguar Land Rover China and Chery Jaguar Land Rover are devoted to striving for dynamic excellence and have full confidence in fulfilling our commitments to the Chinese market.