(Guangzhou, 20 November, 2015) Chery Jaguar Land Rover Automobile Co., Ltd. (Chery Jaguar Land Rover) joins hands with Jaguar Land Rover China to participate in Auto Guangzhou 2015 today. Show cars from Chery Jaguar Land Rover are local Range Rover Evoque and Discovery Sport, and the Discovery Sport Launch Edition makes its debut at the booth, showcasing their extraordinary designs, advanced technologies and ultimate performance. The theme “Confidence, Capability and Choice” shows Chery Jaguar Land Rover’s strong commitment to providing Chinese consumers with world-class products and services.
Discovery Sport Launch Edition Makes Debut in Guangzhou
As the first member of the new Land Rover Discovery family, the most versatile all-terrain premium SUV Discovery Sport has been warmly welcomed by the market since its launch with competitive price at the end of last month. With design, engineering and manufacturing in line with Land Rover’s unified global standards, the local Discovery Sport demonstrates Chery Jaguar Land Rover’s world-class quality and superior British lineage. The launch of Discovery Sport marks Chery Jaguar Land Rover has entered into the mainstream premium SUV market in China.
Today, the Discovery Sport Launch Edition makes its debut at Auto Guangzhou 2015. In addition to its19-inch nine-spoke alloy wheels, exclusive door sills, and navigation SD card, the model is painted in Zanzibar with black contrast roof, an exclusive colour choice for Chinese customers. The Discovery Sport Launch Edition demonstrates Chery Jaguar Land Rover’s commitment to offering more personalised driving options to Chinese customers as well as its promise to deliver world-class products and services in this market. The Launch Edition MSRP is set at RMB 438,000.The local Discovery Sport will hit the market on 28th November. Its retail financing plans will be revealed at the same time. The minimum down payment level is 20% of the total price, and customers can also enjoy the 12-month installment plan with zero interest rate. These favourable financial plans will create more values for the customers.
Range Rover Evoque Keeps Shining
Range Rover Evoque is a leader in the refined luxury SUV segment and has won the hearts of global consumers thanks to its stunning design, world-class quality, and superior all-terrain capability. Since the launch of the local Range Rover Evoque in February this year, more and more Chinese consumers have been won over by its unique charismas, and the model has become a reliable road companion as well as an indispensable part of their energetic and fashionable life.
The Range Rover Family’s iconic approach, departure and ramp angles, along with its wading depth and world-leading Terrain Response® system, make the vehicle unbeatable in all weather conditions and on all terrains.
Being the third member of the Range Rover lineup, the Evoque not only has brought out all the attributes of the Range Rover, but also has bolstered the Range Rover lineup with its unique style and dynamism.
Chery Jaguar Land Rover Ambitiously Striding Forward with Superior Products
In leveraging its top-notch R&D and manufacturing strengths, strict procurement standards, outstanding management team, and exceptional staff, Chery Jaguar Land Rover has made steady progress to become the premium auto manufacturer inspiring excellence in China market. In line with Jaguar Land Rover’s unified global standards, Chery Jaguar Land Rover has already established strong manufacturing, purchasing and supplier management systems, with a fully integrated, cross-functional quality management system.
Integrated Marketing, Sales & Service (IMSS), jointly run by Chery Jaguar Land Rover and Jaguar Land Rover, is interfacing with dealers and customers in a smooth and highly efficient way. So far, 194 dealers of Chery Jaguar Land Rover have been in full operation across China, providing an easy access for Chinese customers to the premium products and services.
Chris Chen, Deputy President of Chery Jaguar Land Rover, said: “World-class quality product is our top priority. Chery Jaguar Land Rover will keep promoting localization, delivering more outstanding products to our Chinese customers. Adhering to spirit of Cultural Respect and One Team, we will promote the efficient operation of Chery Jaguar Land Rover.”
A new aluminium body shop is currently under construction at Chery Jaguar Land Rover’s Changshu facility, and it will specialise in building cutting-edge, eco-friendly products once it is up and running. Focusing on China’s local market, Chery Jaguar Land Rover will introduce other Land Rover and Jaguar models to the market, as well as the joint venture branded tailor-made vehicles for Chinese market.
With the presence of an excellent brand image and strong corporate capability at Auto Guangzhou 2015, Chery Jaguar Land Rover has demonstrated its confidence in inspiring excellence in the Chinese market as well as offering world-class brand experience to more Chinese consumers.