Confidence in Quality Leads to Excellence
and Beyond Chery Jaguar Land Rover
Brings the China Built Range Rover Evoque to Auto Shanghai
• The first appearance of Chery Jaguar Land Rover’s first production model, the China built Range Rover Evoque, at a top tier international automobile exhibition is a testament to the enterprise’s rigorous quality control and outstanding operations management, as well as its commitment to deliver world-class quality products to Chinese consumers;
• In just 29 months, Chery Jaguar Land Rover has successfully constructed a world-class automobile manufacturing facility, developed a comprehensive operations management system, established a highly experienced team, formed relationships with outstanding partners and built an incredibly charismatic vehicle. These successes clearly demonstrate the enterprise’s unparalleled excellence and corporate strength;
• Chery Jaguar Land Rover remains committed to sustainable long-term development in China by continuously expanding its local production capability and offering a wider selection of products for Chinese consumers.
(20th April, 2015, SHANGHAI, CHINA) – Bearing the theme “The Excellence and Beyond”, Chery Jaguar Land Rover Co., Ltd.’s is making an appearance at the 16th Shanghai International Automobile Industry Exhibition, its first-ever participation at an A-grade international automotive exhibition. The company is displaying its first production model, the China built Range Rover Evoque, which fully exemplifies its world-leading manufacturing and R&D facilities, outstanding management team and exceptional staff, as well as its ability to deliver world-class quality products to Chinese consumers. Chery Jaguar Land Rover is boldly marching on in its quest to become the leading enterprise inspiring excellence in the Chinese premium automobile manufacturing industry.
Mr. Chris Bryant, President of Chery Jaguar Land Rover, summarised the company’s commitment to fulfilling its corporate mission: “Chery Jaguar Land Rover has always been committed to its core values of world-class quality and rigorous global standards. Our first model that we are displaying here at this year’s Auto Shanghai, the China built Range Rover Evoque, exemplifies the best in design, engineering and manufacturing standards. The China built Range Rover Evoque is a testament to our unwavering commitment to world-class quality and respect for our pure British lineage.”
Mr. Zhu Guohua, Deputy President of Chery Jaguar Land Rover, described the unique corporate advantages that have been vital to the company’s success: “In the short two years since our foundation, Chery Jaguar Land Rover has successfully established state-of-the-art production and R&D facilities, globally unified standards and a superior management system. In order to attain long-term and sustainable development in China, we are continuously and confidently expanding our operations in the country. By offering a richer selection of world-class quality products and cutting-edge technology, we will provide Chinese consumers with the premium driving experience that they desire.”
Rigorous Standards Guarantee World-Class Quality
The China built Range Rover Evoque, the first product from the Chery Jaguar Land Rover Changshu Plant, one of the world’s most advanced and efficient automobile manufacturing facilities, truly represents world-class quality delivered to the Chinese market.
The Chery Jaguar Land Rover Corporate Show Room is another major highlight at the event. With the help of multimedia tools, professional journalists and the general audience are able to take a virtual tour of the Chery Jaguar Land Rover Changshu Plant, where they can learn about the world-class manufacturing processes and production technologies which the plant possesses.
The Chery Jaguar Land Rover Changshu Plant is equipped with some of the world’s most cutting-edge technologies and state-of-the-art facilities. Its Press Shop possesses the most advanced servo press lines, while the Paint Shop utilises the highly sophisticated RO-DIP system, which allows for full 360° rotation of vehicles, enhancing cleanliness while simultaneously nearly eliminating wastewater discharge. The 306 robots in the Body Shop allow it to achieve an automation rate of 85%, while the Trim & Final Shop makes use of flexible manufacturing to process up to three different models at the same time.
Chery Jaguar Land Rover has adopted Jaguar Land Rover’s globally unified manufacturing, procurement and supplier selection standards, as well as established a fully integrated quality control system, in order to ensure that all of its products meet world-class quality standards. Its Quality Centre enforces rigorous quality control, while the Trial Production & Test Centre performs extensive functional assessments that guarantee that the production and workmanship levels behind each and every vehicle are of the highest quality possible.
Excellence and Strength Combine to Create Extraordinary Success
As the first-ever Sino-British automotive joint venture, in just 29 short months since its foundation, Chery Jaguar Land Rover has constructed a world-class automobile manufacturing facility, developed a comprehensive operations management system, established a highly experienced team, formed relationships with outstanding partners and built one of the most unique and charismatic vehicles in the world. These achievements are a testament to the enterprise’s unparalleled excellence and efficiency.
On 21st October, 2014, the Chery Jaguar Land Rover Changshu Plant successfully opened and began operation. Its strict production and manufacturing processes, advanced facilities and superior operations management system are the ultimate guarantees of world-class quality for every vehicle produced at the site.
Then, on 1st February, 2015, Chery Jaguar Land Rover’s first production vehicle, the China built Range Rover Evoque, was officially launched. Available in four different model derivatives, the Model S, Model SE, Model HSE and Model HSE Luxury, sales of the China built Range Rover Evoque officially began in early March in Chery Jaguar Land Rover dealers nationwide.
In order to provide world-class quality marketing, sales and after sales services to consumers, Chery Jaguar Land Rover has worked together with Jaguar Land Rover China to jointly establish the Integrated Marketing, Sales and Service (IMSS) organisation. A comprehensive dealership network has also been established, consisting of 190 authorised Chery Jaguar Land Rover dealers that have officially undergone rigorous evaluation and selection in line with strict Jaguar Land Rover standards and Chery Jaguar Land Rover’s own demanding requirements.
Chery Jaguar Land Rover has also paid special attention to staff development. A full 18 months prior to the opening of the Changshu Plant, the first batch of key workers was sent to take part in a three month specialised training session at Jaguar Land Rover factories in the UK, in order to ensure that the plant possesses top levels of craftsmanship and manufacturing expertise.
Long-Term Sustainable Development Leads to Excellence and Beyond
2015 is an incredibly important year for Chery Jaguar Land Rover, as it has transitioned from its preliminary construction phase to beginning full-scale production and sales work. By the end of this year, Chery Jaguar Land Rover’s new state-of-the-art aluminium body shop is scheduled to be completed. The body shop will help pave the way for the production of lighter, sportier and more fuel-efficient models. A total of three models will be in production by the end of 2016, including both Jaguar and Land Rover models. Its gradually expanding product line is evidence of Chery Jaguar Land Rover’s corporate strength and once again demonstrates the company’s commitment to provide Chinese consumers with world-class quality products and services.
Meanwhile, the company aims to foster steady and healthy development by gradually expanding its staff. Chery Jaguar Land Rover’s total workforce is planned to increase from its current number of 2,500 to 4,000 by the end of the year. A series of systematic and professional training courses and development guidelines are available to enable staff to grow together with the company.
Chery Jaguar Land Rover continues to stay true to its core values in its pursuit of excellence. With world-class quality products and services, Chery Jaguar Land Rover strives to create the premium driving experience that Chinese consumers desire.