The Arrival of All-New Jaguar XFL as the Most Dynamic Business Sedan A New Chapter of Dual-Brand Operation for Chery Jaguar Land Rover

· The all-new Jaguar XFL has been officially launched with 8 specifications and official price starts from RMB388,000.

· The all-new Jaguar XFL breaks into an established market portfolio that has been previously dominated by three German brands, now forming a new market pattern as “ABB+J” for the mid-large sized premium sedan segment.

· Chery Jaguar Land Rover starts a new chapter of dual-brand operation.

· Chery Jaguar Land Rover inspires excellence in market segments with a solid foundation from comprehensive corporate strength.

Shanghai, China August 29, 2016 – “Not Business as Usual, The All-New Jaguar XFL Launch Event” was held at the West Bund in Shanghai, announcing the arrival of the all-new Jaguar XFL, the most dynamic business sedan, as well as the first Jaguar model from Chery Jaguar Land Rover Automotive Co., Ltd  (hereafter Chery Jaguar Land Rover).  

The all-new Jaguar XFL is available with three powertrains and eight specifications: 2.0T 200PS PURE, 2.0T 200PS PRESTIGE, 2.0T 200PS PRESTIGE LUXURY; 2.0T 240PS PRESTIGE LUXURY, 2.0T 240PS PRESTIGE LUXURY PLUS, 2.0T 240PS PORTFOLIO, 3.0SC 340PS PRESTIGE LUXURY PLUS, and 3.0SC 340PS PORTFOLIO. The all-new Jaguar XFL will start sales on September 12 with an official price starting from RMB388,000. With the launch of the all-new Jaguar XFL, Chery Jaguar Land Rover has become the first automotive company producing two luxury brand vehicles in China and has opened a new development chapter of dual-brand operation.

Mr. Murray Dietsch, President of Chery Jaguar Land Rover says, “The launch of the all-new Jaguar XFL is based on the solid foundation of the great corporate strength of Chery Jaguar Land Rover. We offer Chinese consumers world class quality products with pure British lineage from the latest technologies, global unified standards and world leading facilities.”

All-New Jaguar XFL
Specification Official retail priceRMB
2.0T 200PS PURE 388, 000
2.0T 200PS PRESTIGE 408, 000
2.0T 200PS PRESTIGE LUXURY 436, 000
2.0T 240PS PRESTIGE LUXURY 456, 000
2.0T 240PS PORTFOLIO 568, 000
3.0SC 340PS PORTFOLIO 688, 000


Perfectly interpreting the Art of Performance and setting a new standard for premium business sedans

With the concept of “Long, Luxury, and Latest technology”, the all-new Jaguar XFL is a global debut and has been tailor-made for the Chinese market. It delivers unparalleled luxury and technology for a new generation of young Chinese business elites..

Mr. Mark Bishop, President of IMSS, says, “The mid-large size premium business sedan segment has been long been dominated by traditional products; the all-new Jaguar XFL breaks into this established market and offers a new compelling choice for consumers.” 

The wheelbase of the all-new Jaguar XFL has been extended by 140mm, reaching 3,100mm; row-two occupants gain 203mm knee-room which is extended by 116mm, and leg-room is extended by 157mm accordingly. Meanwhile, the extra length has been perfectly integrated into the streamlined form, preserving the elegant sporting profile of the standard wheelbase XF.

The all-new Jaguar XFL also features a contemporary modern interior design with clean and simple lines. This is enhanced with the choice of veneers such as Gloss Figured Ebony and Thames Silver. Meanwhile, premium and comfortable experiences for rear seat passenger are provided through heated and cooled massage seats with Windsor leather facings, folding rear tables, advanced rear seat entertainment system, opening twin aperture panoramic roof with sunblind and electric side and rear window blinds.

The all-new Jaguar XFL is the first model in the segment to apply intelligent aluminum architecture to ensure a light, stiff and strong aluminum-intensive structure. World-class InControl Touch Pro infotainment system features tablet-style 10.2-inch touchscreen which is super-fast and intuitive to use. The all-new Jaguar XFL also applies the four-zone climate control system; and the nanoe ™ Cabin Air Ionisation technology is a first to this segment.  Another feature making its debut in the all-new Jaguar XFL is Clear Exit Detection – another segment-first technology which makes it safer for rear seat passengers to step out of the car by warning them of traffic approaching from behind.The all-new Jaguar XFL also features the 17-speaker Meridian Surround Sound System, adaptive LED headlights, laser head-up display, and All-Surface Progress Control (ASPC) system, enhancing the XFL experience for drivers and passengers alike.

New Pattern of “ABB+J” in Mid-large Size Premium Sedan Segment

The consumers of premium business sedans are becoming younger. They are confident and successful; they have a modern mindset; and they are open-minded and willing to consider different choices as alternatives to the more traditional premium brands. The all-new Jaguar XFL offers the only new modern choice for a younger generation of consumers in China.

The positioning of the all-new Jaguar XFL represents Jaguar’s confidence in the brand and product.,. The all-new Jaguar XFL  breaks into an established market portfolio previously dominated by three German brands, forming a new market pattern of “ABB+J” in the mid-large size premium sedan segment.

“The Jaguar brand has entered into a new chapter in China with the launch of all-new Jaguar XFL. We believe the all-new Jaguar XFL is the most dynamic business sedan and it will appeal to young successful people across China.” says Mr. James Hu, Deputy President of IMSS.

Chery Jaguar Land Rover Enters into Dual-brand Operation Phase

Having launched three new localized models under Jaguar and Land Rover brands in just 18 months, Chery Jaguar Land Rover successfully entered mainstream premium car segments and started a new chapter of dual-brand operation.

The all-new Jaguar XFL applies the industry-leading aluminum technology, and will be produced in the first purpose-built aluminum body shop in China. It leads the development of lightweight technology in China’s automobile industry.

“The launch of the all-new Jaguar XFL demonstrates Chery Jaguar Land Rover’s new strategy: making a car that is tailor-made for China’s market demands, and inspiring excellence in the market segment with competitive value and price. Our ambition is to launch at least one new model per year by 2020,” says Mr. Chris Chen, Deputy President of Chery Jaguar Land Rover.

With three years of development, Chery Jaguar Land Rover has gone from strength to strength. Half of Jaguar Land Rover’s 2016 sales in China came from locally produced vehicles, demonstrating that their products are widely accepted by Chinese customers. With efficient operation management and exceptional talents, Chery Jaguar Land Rover will consistently introduce latest technologies and products to provide Chinese customers more diversified options, and will inspire excellence in China’s premium auto market.