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Luxury Sports Sedan Redefined, the All-New Jaguar XEL Launched
Five Years of Growth with Chery Jaguar Land Rover Leaping into Another Premium Segment

2017-12-15

·The all-new Jaguar XEL officially launched with a superior strength beyond its class, priced ranging from 288,800 yuan to 428,800 yuan

·Sport beyond its class: Presenting the entry level model with an Ingenium 2.0-liter turbo-charged engine equipped with an intelligent aluminium architecture and a sportscar-caliber chassis in the same rank.

·Luxury beyond its class: The all-new Jaguar XEL has the longest wheelbase in its class at 2,935 mm. It is also equipped with an upgraded luxurious kits as the infamous Windsor premium leather seats, majestic panoramic roof and Meridian audio, creating a luxurious atmosphere

·Technology beyond its class: Fitted with 12.3-inch TFT multifunction LCD instrument cluster, a 10.2-inch touchscreen, InControl Touch Pro infotainment system and multiple active safety technologies, the all-new Jaguar XEL offers a more convenient and safer driving/riding experience

·Crafted for trendier Chinese consumers, the all-new Jaguar XEL introduced the limited edition XEL LOVE with brand ambassador William Chan

·Five years of “quality and intelligence” production and leaping into another premium segment, Chery Jaguar Land Rover teams up with excellence 

 

(December 15th, 2017, Kunming) Chery Jaguar Land Rover Automotive Co., Ltd. (hereinafter referred to as the "Chery Jaguar Land Rover") officially announced its global debut new edition——the luxury sports sedan redefined, the all-new Jaguar XEL’s launch in Kunming. The “omnipotent” talented William Chan made a stunning appearance at the launch event, performing a perfect representation “Meant to be Unique” together with the unsurpassing new model, and handed the cars to the first owners who had reserved the limited edition “XEL LOVE”.

The all-new Jaguar XEL is tailored for a trendier and younger generation of consumer, featuring excellent deluxe experience, sporty handling and advanced technology for a top driving and riding experience beyond its class. Including the XEL first edition, there are six models, priced ranging from XX yuan to XX yuan. 

All-New Jaguar XEL

Model

MSRP(RMB)

2.0T 200PS Pure

288,800

2.0T 200PS Prestige

322,800

2.0T 200PS Prestige Plus

349,800

2.0T 200PS First Edition

359,800

2.0T 250PS Prestige Plus

374,800

2.0T 250PS Portfolio

428,800

Mr. Murray Dietsch, President of Chery Jaguar Land Rover said, “We adhere to global superb quality, pure British quality and intelligent style and understanding the true demands of today’s Chinese market. Chery Jaguar Land Rover launches new products with state-of-the-art technology in order to meet direct consumer expectations. The launch of the all-new Jaguar XEL not only demonstrates Chery Jaguar Land Rover’s comprehensive corporate strength, but also represents its decisive step into China premium automotive segment.

Born from the track leading the seductive sporty lifestyle

Since 1951, Jaguar raced at Le Mans 24 Hours never ceasing to apply its track experience and technologies to on-road vehicles for nearly 70 years. Many of Jaguar’s star products are renowned of high performance handling, luxurious comfort and British heritage. The all-new Jaguar XEL carries the pure brand’s tradition of sport, with a fresh dynamic technology and aluminium architecture on a sports car-caliber chassis, it fully demonstrates Jaguar’s unparalleled art of performance.

The all-new Jaguar XEL is the only model equipped with intelligent aluminium architecturein its same class. As the domestic auto industry leader of aluminium technology, Chery Jaguar Land Rover has pioneered to deliver a high strength and lightweight intelligent aluminium architecture onto the Jaguar XFL model. This time, the all-new Jaguar XEL has again integrated advanced forming materials and technologies such as high-pressure vacuum casting aluminium, high-intensity extruding aluminium and aluminium and magnesium alloy, enhancing an outstanding fuel economy and safety performance, meanwhile optimising handling performance.

The all-new Jaguar XEL boasts a 50:50 front-back weight distribution. Without sacrificing internal space, it achieves an agile handling performance and also maintains an elegant figure. The new model is equipped with a sportscar-caliber chassis and double wishbone suspension system sourced from the Jaguar F-TYPE enhancing the overall body stability. Through systematic fining and tuning, it delivers rich driving experience and delicate sporty handling. With precise and agile steering, and the torque vector allocation system from the track technology, the vehicle can stay relaxed and stable through cornering, allowing drivers to enjoy more. The all-new Jaguar XEL is powered by the most advanced Ingenium 2.0 -liter four-cylinder engine from Jaguar Land Rover, tied in with the 8-speed automatic transmission delivering a more robust, efficient, smooth driving experience. In terms of fuel efficiency, the new model impressively performs for the 200PS version achieving a fuel economy as low as 6.7 litres/100km.

Born to be Noble, Once again delivering luxurious technical experience

The all-new Jaguar XEL further enriches the luxurious commitment of the vehicle through innovative technologies and deluxe configurations for drivers and riders to enjoy a better-than-expected technical experience.

The all-new Jaguar XEL is equipped with a unique 12.3-inch TFT multifunction LCD instrumentation which is visually impactful and exclusive in its class. The center console with its seamless and fluid responsive 10.2-inch touchscreen, whose operation is as convenient as an Pad. Besides, the two-sided screen display can satisfy the needs of drivers and passengers. The built-in inControl Touch Pro infotainment system with its powerful navigation function, its premium remote control functionality allows the driver to power the engine, AC and unlock doors via an official Apple and Android device. The 4G wi-fi hotspot even can provide network connectivity to as many as 8 devices simultaneously and connected with the world.

The all-new Jaguar XEL has the longest wheelbase in its class at 2,935 mm, leaving an additional 112 mm leg-room and an additional 100 mm knee-room comfort for rear passengers, without compromising the outstanding proportions and seductive lines. In addition, the panoramic roof allows additional natural light illuminating further room in the rear seats. During your trip, the Meridian audio system delivers an unparalleled pure and exquisitely detailed sound quality with an awe-inspiring sound effect configuration which echoes a top-end in car theater. Simply remarkable. 

Built for love, surpassing others in its class 

As an idol for many young consumers, William Chan is a stupendous "omnipotent” talent. Not only performs on top of pop music, films and TV plays, but also is a great dancer. There’s nothing he can’t handle, from a gentle, attractive boy next door to a wild and bold rebel. William easily transforms, perfectly matched for the all-new Jaguar XEL, powerful in and gorgeous throughout.

Together with William Chan, the all-new Jaguar XEL specially offers a limited edition, XEL LOVE, which is designed for fans with a 100 nationwide limit. Attracted so many young consumers that the online registration reached thousands. Today, the costumers who placed a successful limited edition order were invited to the launch event and have an exclusive Willam Chan one to one receiving their new car key.

Forged by China intelligence and teams of excellence

As a rising joint venture in the China automobile industry, Chery Jaguar Land Rover continues for the past 5 years to achieve a rapid development. From the completion of "Global Flagship Plant", to the achievement of the "vehicle-engine integration" in 32 months; in merely 18 months, Chery Jaguar Land Rover has launched 3 models, namely the Range Rover Evoque, the Land Rover Discovery Sport and the Jaguar XFL, has become the only auto company that operates two premium car brands in China. The all-new Jaguar XEL‘s launch coincides with the fifth anniversary of the enterprise, not only representing the excellent state-to-art strength but also demonstrating the corporate strength of tapping into another China mainstream premium segment.

Chery Jaguar Land Rover Changshu Plant is Jaguar Land Rover’s first automobile manufacturing facility outside the UK. The strict quality control standards and intelligent manufacturing system not only achieves accurate, efficient and flexible manufacturing, but also makes build-to-order production possible, precisely meeting individual demand of premium car buyers. Meanwhile, Chery Jaguar Land Rover built a complete system locally by integrating global advantages, covering research and development, procurement, manufacturing, quality, market and operational systems. To better serve the needs of Chinese young consumers, there are various localization design optimization processes for the all new XEL. The vehicle has been strictly tested on thermal management, aerodynamics, dust, leaking, and water-proofing specific to China geographic and climatic features. 

Mr. Chris Chen, Deputy President of Chery Jaguar Land Rover, said: "The launch of the all-new Jaguar XEL is another milestone in the development of Chery Jaguar Land Rover in China. It not only further improves the layout of Jaguar brand in China's luxury car market, but also brings the leading technology and products to more Chinese consumers.” In the next five years, Chery Jaguar Land Rover will maintain its commitment of “to be the leading premium automotive company in China, providing aspirational customer experience, “And we will continue to introduce cutting-edge technologies and products coupled with brand experiences far beyond our consumers’ expectation”.


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