·Jaguar Land Rover launches two new halomodels of Modern Luxury for the Chinese market
·The all-new Range Rover Evoque L completes its global debut, with pre-sale price starting from RMB390,000 and first edition pre-sale price at RMB 430,000
·The all-new Jaguar XFL officially launches and starts ·delivery, with MSRP starting from RMB 399,800Jaguar Land Rover committed to fulfilling“Voice of China”
Shanghai, June 15, 2021 - Under the theme of “Driving into a New Chapter of Modern Luxury”, Jaguar and Land Rover successfully launched two major products to the Chinese market at a press conference held at West Bund, Shanghai. The all-new Range Rover Evoque L completed its global debut and was officially revealed to the market, and its first edition, customized for China, was launched as well. The all-new Jaguar XFL announced its official MSRPs and started delivery from the very moment of its launch.
Under the new global strategy, REIMAGINE, Jaguar Land Rover gives design a more prominent role to play, promising to reimagine the future of Modern Luxury by Design. The two new models, with comprehensively enhanced product strengths, are the latest implementations of this strategy, offering unique British luxury to consumers in China.
A True Fashion Icon – All-new Range Rover Evoque L Global Debut
The all-new Range Rover Evoque L revealed today is the second long wheelbase model of the Range Rover family, gaining inspiration from the King of Luxury SUVs – the Range Rover LWB. With refined upgrades and fashionable design, the Range Rover Evoque L has become the new fashion icon of the family. The “L” on the nameplate indicates that the Range Rover Evoque L not only has its wheelbase extended, but also luxury as well.
Professor Gerry McGovern OBE, Chief Creative Officer, Jaguar Land Rover, said: “The new Range Rover Evoque Long Wheelbase delivers the luxury promise of Range Rover, with refined modernity and sophistication inside and out. It combines our reductive design principles with elegant detailing and unique proportions – created exclusively for our Chinese customers.”
Pre-sale price range for the Range Rover Evoque L: RMB 390,000 – 480,000
Pre-sale price of the first edition: RMB 430,000
Inheriting the new generation design language of the Range Rover family, the new Range Rover Evoque L features a distinctive and elegant exterior design and a refined interior, placing even greater emphasis on passenger comfort and wellbeing. To create this enhanced space, the wheelbase has been re-engineered, extended and strengthened. In a unique collaboration between Land Rover’s Chery facility in China and its UK Design and Engineering teams, the Evoque Long Wheelbase has increased in length by 160mm to 2,841mm, providing unrivalled space for rear seat occupants and numerous exquisitely detailed design elements.
Launched exclusively for China, the First Edition model builds on the generous specification of the standard R-Dynamic S model at launch, with unique exterior and interior design elements. On the exterior, customers can choose from three colourways: Belgravia Green with a Narvik Black contrast roof, Seoul Pearl Silver with a Rosello Red contrast roof, or Santorini Black with a Seoul Pearl Silver contrast roof. On the interior, duo-tone interior colours include Deep Garnet/Ebony or Light Oyster/Ebony, complemented with unique interior design details including First Edition treadplates, seat tags and finishers with a copper finish and embossed head rests.
Richard Shore, President of IMSS said: “The all-new Range Rover Evoque L pushes luxury to a new level, without losing Evoque’s special identity and extraordinary capability. This is a special car to drive or be driven in. The Range Rover Evoque L is the prince of SUVs, born remarkable.”
Luxury and Sportiness to a New Level – Splendid, Effortless All-new Jaguar XFL
The mid-cycle refreshed Jaguar XFL, Jaguar’s first locally-produced model, combines design aesthetics, extraordinary performance and intelligent technology perfectly, demonstrating splendid, effortless product charms.
2.0T 200PS RWD Core Standard RMB 399,800 Yuan
2.0T 250PS RWD R-Dynamic S RMB 429,800 Yuan
2.0T 250PS AWD R-Dynamic S Black Pack RMB 456,800 Yuan
2.0T 250PS RWD Core SE RMB 456,800 Yuan
2.0T 300PS AWD R-Dynamic HSE RMB 499,800 Yuan
All-new Jaguar XFL MSRP
“As a model of continuous evolution and upgrades, the Jaguar XFL is pushing ‘luxury’ and ‘sportiness’ to a new level, perfectly interpreting Modern Luxury,” said Richard Wang, Acting Deputy President, Customer Service EVP, IMSS, pointing to the two most significant attributes of the all-new Jaguar XFL.
LUXURY goes beyond the upgraded exterior and interior of the new Jaguar XFL. The all-new crystal gear shifter exclusively created for the Chinese market delivers an authentic British style to our customers. The standard InControl OS 2.0 Infotainment system allows interconnectivity of the multiple screens on board, providing extraordinary, intuitive experience for those in the car.
SPORTINESS is also pushed to a new height. With lightweight aluminum body architecture, the all-new XFL offers three power options, 200hp, 250hp and 300hp, perfect for daily commute, business purposes and sporty fun. Jaguar is also bringing more XFLs with the all-wheel drive option for customers to enjoy the Jaguar signature handling.
Fulfilling Voice of China as Jaguar and Land Rover Continue to Upgrade and Renew Products
China has always been a crucial market in Jaguar Land Rover’s global landscape, a key pillar that supports the implementation of the REIMAGINE strategy. Jaguar Land Rover has integrated local insights into its global systematic prowess to present the all-new Range Rover Evoque L and all-new Jaguar XFL, two models that epitomize its efforts to turn the Voice of China into a reality under the guidance of its “In China, for China” principle.
In order to gain deeper insights and understanding of the Chinese market, the team in China has been fully engaged from as early as product concept, engineering design to the complete vehicle development process, so that the product works right on the pain points of consumers in China.
Both the New Jaguar XFL and the New Range Rover Evoque L are built in Chery Jaguar Land Rover’s Changshu Plant. The state-of-the-art facilities, intelligent manufacturing, advanced technologies and continuous innovation, in conjunction with unified global manufacturing standards, make sure that the two models represent world-class product quality.
Murray Dietsch, president of Chery Jaguar Land Rover said: “We will continue to take the Voice of China to heart to continuously innovate products and deepen our dual brand development. We’ll continue to bring more competitive products in the future and create exceptional pure British charm for Chinese consumers.”
Just as the Chinese poem goes, the young tiger prince, has the ambition and ability to eat the whole ox. Under the REIMAGINE global strategy, Jaguar Land Rover is committed to creating more luxurious vehicles to our customers, driving into a new chapter of Modern Luxury.