·22MY Discovery Sport P300e is launched with multiple trend-leading upgrades
·Chery Jaguar Land Rover remains committed to listening to the voice of China and timely responding to market demands so as to boost product competitiveness
·Fuelled by the global system, Chery Jaguar Land Rover accelerates electrification process and implements quality development in an all-round way
【November 20th, 2021, Guangzhou】On November 19th, 2021, the 19th Guangzhou International Automobile Exhibition unveiled its curtain. Chery Jaguar Land Rover Automotive Co., Ltd. (hereinafter referred to as “Chery Jaguar Land Rover”) made a stunning appearance with a number of blockbuster new models. The 22MY Discovery P300e was launched to fully interpret modern luxury with forward-looking concept and leading technology, creating unique customer experience.
Graceful and elegant, majestic and powerful, the 22MY Discovery Sport P300e has multiple facades. It offers customers a new way to explore the world. Mr. Zhenshan Ma, the Deputy President of Chery Jaguar Land Rover Co., Ltd and Deputy President of Jaguar Land Rover China and Chery Jaguar Land Rover Integrated Marketing Sales, said: “Within a year, both Land Rover’s domestic models offer PHEV options. With prominent mobility, driveability, and all-terrain capabilities, the premium new energy duo will bring exceptional driving experience, as well as easy and green auto life to new middle-class families in China.”
Thoroughly Implement the Voice of China for Timely Market Response
Chery Jaguar Land Rover has always been committed to listening attentively to the voice of China and timely responding to customer needs, sparing no effort to improve its product competitiveness, as well as lead the upgrade of consumer market. The 22MY Discovery Sport was launched in September. While continuing the family design DNA of versatility and practicality, it features further enhanced technologies, and has won high market recognition. Chery Jaguar Land Rover launched the 22MY Discovery Sport P300e to timely respond to the pursuit of Chinese customers for better quality of life and green mobility, offering a chance to enjoy urban lifestyle and to discover the world unknown to people who are passionate about life and exploring.
The 22MY Discovery Sport P300e was officially launched at this GZAS, with MSRP of RMB 422,800. With the same price as the 21MY vehicle, the 22MY model is equipped with ATRS 2, All-Terrain Progress Control (ATPC), a new Discovery family steering wheel, intelligent driving assistance, and InControl OS 2.0 infotainment system. ATRS 2 offers 6+1 driving modes (comfortable, grass/gravel/snow, muddy/rut, desert, dynamic, saving + auto). ATPC enables drivers to present and maintain a steady low speed in off-road situation. The InControl OS 2.0 infotainment system features Software-Over-The-Air capability. The optimized menu design for HD touch screen allows access of 90% of the commonly-used functions with no more than 2 clicks. Enabled by multiple innovative technologies, the 22MY Discovery Sport P300e drives a comprehensive consumption upgrade in new era, bringing versatile, trendy, and green experience.
Accelerate Electrification Process and Implement Quality Development
Facing the “new four modernizations” in the global automotive industry, Chery Jaguar Land Rover is actively advancing its electrification strategy. In one year, Chery Jaguar Land Rover offers PHEV options for Discovery Sport and Range Rover Evoque L, the two locally produced models. Since the launch of the new Discovery Sport P300e in March, the 22MY Discovery Sport P300e is now introduced before the end of 2022. It is a strong proof that Chery Jaguar Land Rover has been taking solid actions in response to the call of the times: “peaking carbon dioxide emissions and achieving carbon neutrality” and to implement Jaguar Land Rover's global Reimagine Strategy.
In response to specific requirements of PHEV, Chery Jaguar Land Rover upgraded intelligent manufacturing, quality control and testing of its Changshu Plant in 2020, guaranteeing consistent global quality following Jaguar Land Rover’s global standards for manufacturing, technology, supply, management and quality control.
At present, innovation on intelligent and sustainable technologies has become the major trend of the global auto industry reform and the future development of the NEV industry. The global Reimagine Strategy of Jaguar Land Rover is underpinned by sustainable development. Chery Jaguar Land Rover holds a leading position in this regard with its forward-looking strategic layout. Relying on strong system strength, Chery Jaguar Land Rover fulfils its commitment of being green and sustainable throughout the product life cycle. Being green and sustainable is not only carried out in manufacturing, it is also reflected in corporate culture. The company promotes collaboration among employees, suppliers, communities and the public to implement quality development in an all-round way.
The new Jaguar XFL, 21MY Jaguar XEL, new Range Rover Evoque L, and 22MY Discovery Sport also made glamorous appearance at this GZAS. Chery Jaguar Land Rover integrates the Voice of China with global system, and deepens dual-brand layout, striving to constantly introduce modern luxury in line with the needs of the Chinese market, and to offer premium and outstanding services to every Chinese customer.