As a British luxury automotive company, Jaguar Land Rover is interpreting the future and strategy layout of modern luxury by design through its distinct British brands Jaguar and Land Rover.

With the Reimagine strategy officially announced in 2021, Jaguar Land Rover is devoted to become the creator of the world’s most desirable luxury vehicles and services for the most discerning customers. Central to our Reimagine strategy is the electrification of both the Jaguar and Land Rover brands with two clear, distinct personalities based on the different platform architectures.

In terms of global business layout, Jaguar Land Rover possesses two design and engineering sites, three vehicle manufacturing facilities, an engine manufacturing centre and a battery assembly centre in the UK. We also have vehicle plants in China, Brazil, India, Austria and Slovakia. In addition, we have seven technology hubs in the world which are in the UK – Manchester, Warwick (NAIC), London and Shanghai, China etc.