Relying on the advanced talent concept and mature HR management system, Chery Jaguar Land Rover lays a solid foundation for the future development of both employees and the enterprise.

Upholding the core values of “Customer-focused, People-oriented, Accountability, Collaboration and Endeavour”, Chery Jaguar Land Rover has been consolidating the cornerstone of corporate culture and providing an improved working environment for employees while building an outstanding talent incubation base for the local automotive industry. With a focus on developing the talent echelon, we have laid a solid foundation for the long-term development of both employees and the enterprise, and actively and calmly embraced changes and responded to external challenges. Relying on our excellent corporate talent system, Chery Jaguar Land Rover has been awarded among “Top Employers China” in 2019, 2020, 2022 and 2023.


Excellent corporate culture is the driving force for both employees and the enterprise and the symbiotic value of Chery Jaguar Land Rover and our employees. It has vitalised the enterprise while tamped the foundation for enterprise development. The characteristic family day, sports meeting, group wedding and other events have improved employees’ sense of belonging, created a warm environment of high employee engagement, and passed the values of Chery Jaguar Land Rover to more employees and their families.


The working environment is the second place of life for employees. Chery Jaguar Land Rover has always attached great importance to the working environment, putting employee health and safety in the first place. We are committed to occupational health and safety in production for employees. Moreover, in the context of normalised epidemic control, we care for our employees all the time. At the same time, the company has trained nearly 100 employees for AHA first aid certification; the workplace is also equipped with AED to ensure that first aid can be provided anywhere in the company within 3 minutes. In the meantime, we have continuously improved ergonomics to better harmonise employees, equipment and the work environment. Our Employee Assistance Program (EAP) also provides employees and their immediate family members with mental health care free of charge.


As a benchmark of Top Employers China, Chery Jaguar Land Rover values talent development very much. We pay close attention to the personal growth of employees while creating good opportunities for employee career development. With an eye to the needs of future personnel development, the company has formulated the L-E-A-D strategy that offers diversified career development channels for existing employees. In addition, our online learning platform provides employees with more convenient one-stop learning services, enabling the enterprise to promote experience sharing and ability training by means of knowledge management.

With the vision of “to be the leading premium automotive company in China, providing aspirational customer experience", Chery Jaguar Land Rover has actively invested efforts in talent strategy, personnel introduction and retention, employee development and training, performance and compensation system, corporate culture and other aspects to achieve “customer-focused”, support brand building, and enhance the brand value. This is us, a warm harbor and strong backing for employees, and the leading enterprise inspiring excellence in China’s premium automotive market.