COMPANY VISION
To be the leading premium automotive company in China, providing aspirational customer experience.
ABOUT CHERY JAGUAR LAND ROVER
Established in November 2012, Chery Jaguar Land Rover Automotive Co., Ltd. is a 50:50 independent joint venture formed between Chinese auto manufacturer Chery Automobile Co., Ltd. and UK auto manufacturer Jaguar Land Rover. It is the country’s first Sino-British premium automotive joint venture.
CHERY JAGUAR LAND ROVER AS THE LEADING AUTOMOTIVE MANUFACTURER TO INSPIRE EXCELLENCE IN CHINA'S PREMIUM CAR MARKET

Chery Jaguar Land Rover Changshu Plant was officially opened and put into production on October 21, 2014 with an annual production volume of 200,000 vehicles. Changshu Plant is the first full-scale automobile manufacturing facility of Jaguar Land Rover outside the UK, and it is also the global flagship plant.

To be the leading premium automotive company in China, providing aspirational customer experience, Chery Jaguar Land Rover established a world-class manufacturing facility, fostered independent full-scale automobile R&D ability, built a professional and innovative marketing sales and service system. With its highly efficient operation management system, Chery Jaguar Land Rover is devoted to delivering its promise of providing China market with world-class quality products and services.

Chery Jaguar Land Rover has released five different models, namely Range Rover Evoque L (incl. Range Rover Evoque L P300e), Land Rover Discovery Sport (incl. Land Rover Discovery Sport P300e), Jaguar XFL, Jaguar XEL, Jaguar E-PACE and engines of Ingenium family.

COMPANY CULTURE
BUSINESS BEHAVIORS

Cultural Respect

Professional Integrity

One Team

Communication

Data-driven Effective Decision Making

Delivery

CORE VALUES

Customer-focused

People-oriented

Accountability

Collaboration

Endeavour

MISSION

Deliver cost-efficient,

world-class quality on time,

every time that exceeds

customer and stakeholders

expectations

VISION

To be the leading premium

automotive company in

China, providing aspirational

customer experience

COMPANY LOCATION
GIFI OFFICE
Corporate Operation, Product Development
NEW BUND OFFICE
Marketing, Sales and Service Operation
CHANGSHU PLANT
Manufacturing, Product Development
DESIGN STUDIO
Exterior Design