CHERY JAGUAR LAND ROVER IS FOCUSED ON THE CONCEPT OF "CUSTOMER FIRST".
As the first Sino-British premium automotive joint venture in China, Chery Jaguar Land Rover has an advanced and complete intelligent manufacturing system to ensure the production of products that meet the expectations of Chinese consumers.
THE GLOBAL FLAGSHIP PLANT
Chery Jaguar Land Rover Changshu Plant is the first full-scale automobile manufacturing facility of Jaguar Land Rover outside the UK, it is an advanced and efficient automobile manufacturing facilities, and also the global flagship plant.
Chery Jaguar Land Rover Changshu Plant adopts advanced design concepts, which allows it to make remarkable contributions to energy efficiency and environmental protection. Chery Jaguar Land Rover Lean System is strictly implemented throughout all internal operations and supplier selection procedures. Chery Jaguar Land Rover possesses a highly advanced project launching system. The four workshops adopt advanced and highly efficient facilities and technologies.
Chery Jaguar Land Rover has already built up an independent complete vehicle development capability, and will deliver world-class products to customers taking advantage of comprehensive operating management system and global unified quality standards and processes.
Chery Jaguar Land Rover continues to introduce Jaguar Land Rover models and advanced technologies, and keep investing in the growth of engineering capabilities as it develops premium vehicles for Chinese customers.
To deliver these new products, along with the advanced technologies which drive them, Chery Jaguar Land Rover is expanding its engineering resources, developing its engineering facilities and adopting state-of-the-art virtual engineering technologies and tools. At the same time, the R&D center and design studio were put into use, which further enhanced the company‘s styling capabilities and forward development capability.
Chery Jaguar Land Rover has taken the lead in applying the highly intelligent industrial internet. We have built a secure and steady IT overall solution, which covers R&D, manufacturing, logistic, finance, purchasing, sales and after-sales in SAP system. Chery Jaguar Land Rover adopted the “end-to-end” MES early in the industry.
To satisfy personalised demands of customers of both luxury car brands, Jaguar and Land Rover, the intelligent manufacturing helps us to perform efficient and precise production of complex orders. We adopt a build-to-order system and generate Super BOM according to customer’s order via the realisation of “one car per pipeline”. Chery Jaguar Land Rover handles highly-customised orders to meet the individual demands of premium car buyers.
Chery Jaguar Land Rover has gathered world-leading manufacturing facilities and advanced production processes to establish a comprehensive and rigorous quality control system, which adheres to the strict global standards and utilises advanced management systems. Together with industry-leading partners, Chery Jaguar Land Rover strives to provide Chinese consumers with top-of-the-line products.
From development and validation, supplier management, manufacturing to after-sales management, we use a comprehensive system to ensure product quality, and continuously improve customer satisfaction.