·19MY Jaguar XFL, Jaguar XEL, Land Rover Discovery Sport, full product line-up debut in Guangzhou
·Chery Jaguar Land Rover deepens the Chinese market, bringing consumers excellence, innovation, and pure British experience
·Following the concept of “Shared Value”, Chery Jaguar Land Rover is committed to promoting the Chinese premium car industry
(November 16, 2018, Guangzhou) The 16th Guangzhou International Automobile Exhibition had its grand opening, and Chery Jaguar Land Rover Automotive Co., Ltd. (hereinafter referred to as “Chery Jaguar Land Rover”) showcased a stunning range of models. Among them, the 19MY Jaguar XFL, 19MY Jaguar XEL, 19MY Land Rover Discovery Sport, Jaguar E-PACE and Range Rover Evoque, bringing consumers pure British experience and style.
Mr. Murray Dietsch, President of Chery Jaguar Land Rover, stated: “We focus on meeting the specific needs and preferences of Chinese consumers and are committed to providing outstanding products for the Chinese premium car market. The 19MY Jaguar XEL, which was launched at this auto show, together with Jaguar XFL and Land Rover Discovery Sport, are the latest masterpieces of Chery Jaguar Land Rover’s efforts on localization and deliver pure British experience.”
Excellence and Pure British Experience
Since its inception, Chery Jaguar Land Rover is inspired by the British heritage of Jaguar and Land Rover, it has deepened its dual-brand layout, and continues to explore emerging markets and introduce the world’s latest and most advanced technologies and products.
The 19MY New British Sports business model Jaguar XFL displays a balance of dynamic and business characteristics. The new Ingenium 2.0-litre 4-cylinder engine with 300 horsepower provides high torque output at low speeds, and improved power output and efficiency. Its fuel direct-injection technology combined with electromagnetic injectors ensure precise fuel supply and high fuel economy. At the same time, the new Jaguar XFL’s lightweight aluminium body structure provides excellent handling by reducing the overall weight of the car. The equipped All-Wheel-Drive provides traction and safety while retaining the dynamic rear wheel drive feel. The 10-inch touchscreen comes standard in the model and allows drivers and passengers to stay connected to the outside world and enjoy a better driving experience.
The 19MY new British Sports Sedan Redefined Jaguar XEL is designed for the younger generation of consumers. It offers a new level of ride comfort, dynamic capabilities, and innovative technologies. The XEL is equipped with the Ingenium 2.0-litre 4-cylinder engine, combined with a sports-car chassis and lightweight aluminium body structure. The model comes standard with privacy glass and panoramic roof. Some models are equipped with the luxurious perforated Windsor leather seats and Meridian sound system, which creates a refined and elegant style.
In addition, the 19MY Jaguar XFL Prestige, 300 Sport, Portfolio, S models and Jaguar XEL`s full product line-up have Apple CarPlay, and Baidu CarLife features added for convenience.
The 19MY Land Rover Discovery Sport was showcased to the Southern China consumers and the stylish Range Rover Evoque were also displayed at the show, representing the Land Rover’s brand theme of Above and Beyond. At the same time, the Jaguar E-PACE, which started its globally synchronised production, was also displayed at the auto show. The new British Premium Coupé-style SUV E-PACE is said to combine five major qualities in one model, it offers the comfort and luxury of a sedan, the dynamics of a sports car, and is as spacious and adaptable as an SUV. Its design shows vitality, freedom, passion and stimulates the desire to drive, tailor-made for the new generation of Jaguar owners.
The Ingenium 2.0 litre 4-cylinder engine, rated one of the top ten engines by Ward’s Auto World, released a new power output option, it now has three versions of power output, low, medium and high (new in the 19MY model). The Ingenium engine offers different designs to meet the specific needs of the Jaguar and Land Rover brands, with both vertical and horizontal engine positions that can be adapted to rear-wheel, all-wheel and four-wheel drive systems. Among them, the latest Ingenium 2.0 litre 4-cylinder 300PS Turbocharged Petrol engine`s impressive power, underpinned by the turbocharger’s increased aerodynamic efficiency ensure its rapid acceleration.
Innovation and Operational Efficiency
Chery Jaguar Land Rover has built global advantages and localized products based on its innovative concept of joint operation. It continues to pay attention to current trends in China’s premium car market. From product development, launch and later modifications, it thoroughly researches current and potential customers to ensure that the products meet the specific needs of Chinese consumers.
Chery Jaguar Land Rover combines traditional and intelligent manufacturing advantages, leading the industry in Industrial Internet usage, as well as development and mass production of key technologies and components. China`s first purpose-built aluminium body shop leads innovation in the aluminium technology industry. The all-new engine plant offers world-class production quality and state-of-the-art manufacturing technologies. The second phase of the Changshu plant further upgrades the global flagship plant`s intelligent manufacturing, management, and industrial chain. Chery Jaguar Land Rover has the advantage of an efficient operation that implements a comprehensive quality system to ensure that its products have world-class quality, becoming a benchmark in China`s premium car manufacturing industry.
Focused on long-term development, Chery Jaguar Land Rover has built a talent strategy to inspire excellence and provide employees with a development platform. It created a unique Sino-British modern apprenticeship program that trains high-end car manufacturing craftsmen. Also, the company is focusing on cultivating local management, R&D talents and, as a result, it is a model employer in the Chinese automotive industry.
Shared Value and Commitment to Promoting the Premium Car Industry
Chery Jaguar Land Rover provides important support for the Jaguar and Land Rover brands global layout and localization efforts. It adheres to the Customer First philosophy and uses its global advantages to meet localization needs and create high-end, high-performance, refined, luxurious products and offer an exclusive brand experience.
Demonstrating its courage to shoulder the responsibility and mission as a Chinese premium automotive manufacturer, Chery Jaguar Land Rover aims to create a low-energy, low-emission, green and sustainable future. It uses intelligent and environmentally friendly production, efficient water management, and solar energy, to establish a world-class sustainable factory model. Chery Jaguar Land Rover is also committed to working with business partners to achieve a win-win cooperation, and promote the development of local economies and the automotive industry.
Mr. Chris Chen, Deputy President of Chery Jaguar Land Rover, stated: “Through the Shared Value concept we will lead the change. Chery Jaguar Land Rover will continue to deepen the dual-brand layout. In the future, we will continue to provide Jaguar Land Rover’s latest and most advanced technologies and products, bringing consumers outstanding quality and services that surpass their expectations.”