·All-New Range Rover Evoque officially opens for pre-order and announces the pre-order prices of all models of this series：from 359,000 RMB and above；
·All-new Range Rover Evoque’s R-Dynamic S First Customised Edition is also available for pre-order at the same time, with the pre-order price of 390,800 RMB；
·Jaguar Year of Race will carry out a series of all-round experience activities with the theme of Jaguar Day.
·Never Stop Discovering (Season 7) will take Land Rover Star Rated Route as its theme to fully launch Land Rover Year of ATRS；
·Range Rover Evoque Owners’ Club is officially established to create a colourful auto life for car owners and constantly expand their social circles；
(Shenzhen, June 1, 2019) The 23rd Innovative Auto Show unveils at the Shenzhen Convention & Exhibition Center (SZCEC) on June 1, 2019. Jaguar Land Rover China and Chery Jaguar Land Rover proudly present a magnificent fleet of models led by all-new Range Rover Evoque and Jaguar I-PACE.
At this year’s Innovative Auto Show, the all-new Range Rover Evoque officially launches pre-order and announces pre-order prices of all models of this series: from 359,000RMB and above; The debuting R-Dynamic S First Customised Edition is also available for pre-order with the pre-order price of 390,800 RMB. As the pioneer of Jaguar Land Rover ‘s electrification strategy, Jaguar I-PACE, Premium All-electric Coupé-style SUV, once again paints a picture of future travelling filled with sense of technology to the viewers. In this Year, Jaguar and Land Rover brands will launch a series of brand activities themed “Jaguar Year of Race” and “Land Rover Year of ATRS”, creating a 360-degree and all-round experience platform for customers to be immersed into the unique charm of Jaguar and Land Rover brands. In addition, Range Rover Evoque Owners’ Club is officially established. Taking root in the brand new and upgraded Land Rover owners’ exclusive APP platform, it will inject new vitality into Evoque owners’ mobility life.
New Model Alert: All-new Range Rover Evoque Announces Pre-order Price
In 2011, Range Rover Evoque created the segment market of “premium city SUV”. Today, all-new Range Rover Evoque will define “intelligent & high-tech premium all-terrain SUV” with leapfrog technological innovation, catering to the increasing customer demands for future intelligent way of travel, and bringing them completely different intelligent driving and riding experience.
Since its debut at the Shanghai Auto Show in this April, the all-new Range Rover Evoque has become the focus of people’s attention with its trendy design, intelligent high-technology and excellent all-terrain capability. On the media day of the Innovative Auto Show, the all-new Range Rover Evoque officially kicks off pre-order and announces the pre-order price of all trim levels: from 359,000 RMB and above; Meanwhile, R-Dynamic S First Customised Edition is also available for pre-order with pre-order price of 390,800RMB. From this day on, Jaguar Land Rover official Tmall flagship store and dealerships nationwide begin to accept reservations.
The R-Dynamic S First Customised Edition launched this time is an upgrade on the basis of the all-new Range Rover Evoque R-Dynamic Smode, with the newly added configurations such as InControl double 10.2-inch high-definition touch screens, 12.3-inch LCD virtual dashboard, high resolution super wide angle streaming media interior rearview mirror, shared intelligent customised configuration setting with as many as 10 accounts, Narvik Black bi-colour car roof, 20- inch, 5-spoke radial wheel hubs with blackened effect, black body trim and R-Dynamic sports body kit to further strengthen the intelligent high-tech level and drive-ride comfort of the vehicle. From now on until July 25, the first 1,000 customers who pre-order R-Dynamic S First Customised Edition will be entitled with 24 installments of 0-interest financial preferential policies and 10 free regular maintenance services in 5 years; so that they will enjoy the extraordinary performance of all-new Range Rover Evoque worry-free and glitch-free.
Great Jaguar News Streak: I-PACE Demonstrates the Power of Electric Control
During the recently concluded I-PACE eTROPHY Cup Electric Car Championship in Berlin, Yaqi Zhang, the Chinese racer, won his third Championship in PRO-AM category driving the Jaguar I-PACE eTROPHY pure electric race car, adding another trophy to Jaguar brand’s glorious racing history. As the prototype of Jaguar I-PACE eTROPHY pure electric racing car, Jaguar I-PACE, Premium All-electric Coupé-style SUV, is also the star of the auto show, not only with its extreme electrical performance, but also as the pioneer to achieve the “zero emissions” goal. This model represents a solid step towards Jaguar Land Rover’s future mobility vision.
Create A Comprehensive Experience Platform to Demonstrate the British Style of Jaguar Land Rover
As the world’s leading luxury car brand, Jaguar Land Rover, since its birth, has always been providing excellent products and services exceeding the expectations of the customers. According to Mr. Paul Hu, Executive Vice President of IMSS, Jaguar brand and Land Rover brand in 2019 will launch a series of unique and attractive brand experience activities with the theme of Jaguar Year of Race and Land Rover Year of ATRS respectively, offering Chinese customers with immersive experience of authentic British style interpreted by Jaguar and Land Rover.
From June to October this Year, Jaguar Year of Race will bring more than 200 various experience activities to more than 130 cities in 30 provinces, cities and autonomous regions with Jaguar Day as the theme. These multilevel, three-dimensional activities, including Jaguar Racing Experience Season, Jaguar Infinite Race Curve, Jaguar Racing Experience Store and Jaguar Racing Camp, will create a powerful Jaguar experience of speed and passion for customers and fully demonstrate the inherent racing DNA of Jaguar brand.
Land Rover Year of ATRS will build a 360°, all-round experience platform, offering Chinese customers an opportunity to deeply appreciate the extraordinary Land Rover ATRS capability and Land Rover’s “Above & Beyond”.
As an important part of Land Rover Year of ATRS, ATRS Academy will be officially launched in June. It offers four course levels to accommodate different needs and cater to customers with different driving skill levels so as to provide immersive experience of ATRS all-terrain technology. Car owners who complete all four levels of certification will have the opportunity to attend the ATRS Master Class and join Land Rover global expedition in Namibia.
As the continuation of Land Rover’s global expedition for more than 70 years, Never Stop Discovering (season 7) will embark on a brand-new journey with the theme of Land Rover Star Rated Route. In this year’s event, Land Rover will take all participants travel deep into the hidden destinations in western Yunnan and the Pamirs Plateau in Xinjiang to explore more star-rated routes in the unknown and challenging environment.
Leap to Upgrade, Intelligent Manufacturing of world’s First-Class Quality
All-new Range Rover Evoque is another brand-new product put into production in Chery Jaguar Land Rover’s Changshu Plant. With its strong product power and excellent quality, this model once again confirms the high-speed and high-quality development of Chery Jaguar Land Rover.
As the first body plant of Jaguar Land Rover outside the UK, Chery Jaguar Land Rover’s Changshu Plant has industry-leading body manufacturing capacity and is honored as the “Global Flagship Plant”. “With Phase II of Chery Jaguar Land Rover’s Changshu Plant being completed and put into production in 2018, Chery Jaguar Land Rover has achieved another leap in intelligent integration, intelligent connection and data sharing, so as to smoothly realise the global synchronous production of all-new Range Rover Evoque”, said Mr. Murray Dietsch, President of Chery Jaguar Land Rover.
With intelligent manufacturing model, Chery Jaguar Land Rover carries a variety of innovative technologies and high-tech configurations adopted by all-new Range Rover Evoque, creating intelligent and connected auto life close to the needs for young customer groups. Moreover, the advanced body technology Super BOM enables efficient and accurate production of “one vehicle, one order”, creating more than 300,000 personalised configuration options. In this regard, Chris Chen, Executive Vice President of Chery Jaguar Land Rover, said: “Chery Jaguar Land Rover will fully and precisely meet the personalised needs of luxury car customers with highly customised products. “At the same time, the highly flexible production model and the new PTA platform, which are compatible perfectly with various power systems including new energy power, are making a key step forward in promoting Chery Jaguar Land Rover’s new energy strategy.
Making every product with perfect quality is the goal of “Quality Manufacturing” of Chery Jaguar Land Rover. Through quality management and traceability throughout the whole product life cycle, Chery Jaguar Land Rover builds a closed-loop quality management system including preliminary planning, intermediate supervision and after-sales feedback; it also realises supply chain quality control coordination to create world-class product quality. In addition to quality management, Chery Jaguar Land Rover ‘s R&D Department carried out all-round rigorous testing on 280 all-new Range Rover Evoque prototypes, which lasted for 3 years and covered 120,000km in extreme conditions from the Gobi Desert to the frozen snowfields, only to strive for superior product quality.
Five years ago, Range Rover Evoque was the first model came offline of Chery Jaguar Land Rover’s Changshu Plant production line. And today, the all-new Range Rover Evoque with cutting-edge and intelligent technology comes offline as well. It sets a benchmark for the market segment with advanced technology, fashionable design and premium quality, and also marks a new stage of development for Chery Jaguar Land Rover.
Expand Your Social Circles, Range Rover Evoque Owners’ Club Established
Ever since its birth, Range Rover Evoque has been winning the favor of customers with its fashionable design, unique charm and excellent all-terrain capability. So far, 150,000 people have become the owners of Range Rover Evoque. This huge customer group, full of energy and passion, is seeking a platform to express themselves and look for their peers.
Hence, the Range Rover Evoque Owners’ Club is launched in this Innovative Auto Show. It will take root in a brand-new upgraded Land Rover owner exclusive APP platform, and open an Evoque owner exclusive community in the official channel. The club operation will break away from the traditional methods to jointly work with owners to develop interactive platform, organise offline activities, enrich auto experience by more interactive means, and constantly expand the owner group’s social circles.
In Innovative Auto Show, Jaguar Land Rover ‘s blockbuster model represents the British luxury auto brand’s firm confidence and determination to forge ahead in its future development. The new generation of models represented by all-new Range Rover Evoque and Jaguar I-PACE mark that Jaguar and Land Rover brands have entered a new stage of development, where the brands, through continuous technological innovation and applying intelligent technologies in product and manufacturing, will lead the customers into a new mobility era of intelligent and high-tech.