Chery Jaguar Land Rover Showcases Premium Line-up at Auto Guangzhou 2019

·The New Land Rover Discovery Sport makes China debut at Auto Guangzhou 2019.

·The Jaguar XFL 20MY, aModern British-style Sports Business Sedan combining high-tech, comfort and elegance and also bringing in a new world of premium sports, officially hits the market.

·The New Jaguar XEL with comprehensively refined features will officially go on salein late November.

·Chery Jaguar Land Rover continues to lead China’s luxury car market with pioneering product innovation.

(GUANGZHOU, 23 November 2019) – Chery Jaguar Land Rover Automotive Company Ltd. (Chery Jaguar Land Rover) has brought a full lineup of models oozing authentic British style and charm to the 17th Guangzhou International Automobile Exhibition (Auto Guangzhou), which opened at China Import and Export Fair (Pazhou) Complex on 22 November. Chery Jaguar Land Rover unveils the New Land Rover Discovery Sport, a model that well demonstrates the “practical luxury and combination of technology and performance”, and officially announces the price of the Jaguar XFL 20MY. In addition, the new Jaguar XEL comprehensively refined its interior and exterior with innovative features, and the much-anticipated All New Range Rover Evoque and Jaguar E-PACE are also showcased on the stand.

Practical Premium:  a New Benchmark of Intelligence, Utility and Comfort

As the first 7-seater in the mid-size luxury SUV market, the New Land Rover Discovery Sport comprehensively upgrades the experience for middle-class families while enriching Land Rover’s product portfolio. Besides continuing Land Rover’s signature luxury exterior and interior design, the New Land Rover Discovery Sport offers comprehensive upgrades in human-centric technology, performance and space to deliver “practical luxury”. It is high-technology and high-performance at once by integrating smart four-displays, intelligent visibility and safety with all-terrain capabilities.

Built on the new Land Rover Premium Transverse Architecture (PTA), the New Discovery Sport is fitted with a 48-volt mild hybrid Ingenium engine and features the ATRS all-terrain technology. With Land Rover’s new family design language and practical technology packages, the New Discovery Sport delivers five major upgrades to make it a dream car for middle-class families. Embodying the spirit of “Never Stop Discovering”, the New Discovery Sport will open up a new chapter for the legendary Land Rover Discovery Family, which is now celebrating its 30 years’ anniversary this year.

In addition, the All New Land Rover Evoque also strikes a pose on the stand. By demonstrating a full range of segment-unique high-tech packages, the model extends the smart connectivity lifestyle of young Chinese consumers and upgrades driving experience and car use habits of Chinese consumers.

Jaguar Aesthetics: a New World of Premium Sports

MSRPs of the upgraded Jaguar XFL 20MY full line-up was also announced at Auto Guangzhou 2019.

Models MSRPs
XFL 2.0T 200HP Brilliance RMB 375,800.00
XFL 2.0T 200HP Elite RMB 405,800.00
XFL 2.0T 200HP Chequered Flag RMB 420,800.00
XFL 2.0T 250HP Luxury RMB 443,800.00
XFL 2.0T 250HP Prestige AWD RMB 482,800.00
XFL 2.0T 300HP Deluxe AWD RMB 578,800.00

The Jaguar XFL 20MY comes with comprehensively upgraded features, including a full range of high-tech packages and aesthetically-inspired extraordinary performance. The intelligent driver-vehicle interaction system and advanced driver assistance system endow the Jaguar XFL 20MY with a graceful ambience that is high-tech and suitable for business occasions; while its all-road adaptive control system and all-wheel drive system ensures the outstanding driving comfort in all road conditions. Be it on the racing track or on the urban road, the Jaguar XFL 20MY unlocks a new world of premium sports.

Thanks to the intelligent driver-vehicle interaction system and the efficient driver-assistance system that combines superior specs, the Jaguar XFL 20MY is filled with a graceful and high-tech ambiance, which perfectly fits business occasions. Furthermore, the all-road adaptive control system and all-wheel drive prowess create an outstanding maneuverability and improve riding comfort under various conditions.

Also showcased at the Auto Guangzhou 2019 is the New Jaguar XEL, the latest member of Modern British-style premium sports sedan family, which embodies the new concept of “refined its interior and exterior with innovative features” and expands the boundaries of the premium sports sedan segment. The new model, for the first time, is offered in two series — the Core series and the R-Dynamic series — and is scheduled to – go on sale in a special way late this month.

The New Jaguar XEL is built for young metropolitan elites who pursue a life that is both fun and fulfilling. To better put across this concept, it will be featured in the immersive theatre play Secret Cinema: 007 in Casino Royale, jointly produced by Shanghai Media & Entertainment Group. The play, with its immersive experience and engaging plot, will allow audiences to experience the dynamic poise of the New Jaguar XEL and better appreciate the charm of Modern Britishness.

Leadership Based on Excellence and Innovation in Technology and Beyond

Chery Jaguar Land Rover, with a vision of leading China’s premium car market with excellence and innovation, is committed to “Be the leading premium automotive company in China, providing aspirational customer experience” by integrating strengths in traditional auto manufacture and smart manufacture. While advancing its “Intelligence+” strategy, Chery Jaguar Land Rover will c’ customization needs and keep updating their expectations for intelligent automobile manufacturing.

Looking forward, Chery Jaguar Land Rover will leverage its global systematic capabilities and world-class quality assurance to provide Chinese consumers with more remarkable new products and an authentic British experience that exceeds their expectations.