Poised for Breakthroughs, Start Anew Chery Jaguar Land Rover’s 300,000th Vehicle Rolls off

January 15, 2020, Shanghai The roll-off of the New Land Rover Discovery Sport marks the official completion of the 300,000th vehicle of Chery Jaguar Land Rover Automotive Co., Ltd. (hereinafter referred to as Chery Jaguar Land Rover).

Mr. Murray Dietsch, President of Chery Jaguar Land Rover, said: “The roll-off of the 300,000th vehicle is an important achievement made by Chery Jaguar Land Rover during the course of advancing the “Intelligent+” Strategy, listening to the voice of China, as well as deepening the localization efforts. It perfectly demonstrates the company’s comprehensive system strength and indicates that Chery Jaguar Land Rover has entered a new stage of development.”

New Accomplishment of Intelligent Manufacturing, the New Land Rover Discovery Sport is Ready

As the 300,000th vehicle produced by Chery Jaguar Land Rover, the New Land Rover Discovery Sport is another masterpiece after the New Range Rover Evoque and the New Jaguar XEL. The five major technology upgrades brings innovation with excellent performance, outstanding fuel economy and ultimate driving experience. Built on Jaguar Land Rover’s new PTA platform, the New Land Rover Discovery Sport is powered by a 48-volt mild hybrid Ingenium engine and equipped with ATRS II. This model presents a totally new interior and exterior design featuring Discovery family‘s practicality.

Excellent products are derived from the continuous advancement of the “Intelligent+” Strategy. Chery Jaguar Land Rover made a forward-looking strategic layout at the beginning of its establishment by comprehensively integrating the advantages of traditional automobile manufacturing and intelligent manufacturing, and pioneering the application of the Industrial Internet to cover the entire industrial chain demands. With the active implementation of the ” Intelligent +” Strategy, Chery Jaguar Land Rover has established Changshu Plant as an intelligent and leading “Global Flagship Plant” of Jaguar Land Rover.

As the 5G era is approaching, Chery Jaguar Land Rover and China United Network Communications Limited Jiangsu Branch signed a strategic cooperation agreement in last April to deepen the integrated application of Industrial Internet in manufacturing and intelligent driving in a bid to further promote the “Intelligent +” Strategy.

Take a Deeper Root in Local Market, Attend to the Voice of China

As a premium auto company that produces and sells two luxury auto brands, Chery Jaguar Land Rover always adheres to “Customer First” philosophy while exploring further in local market and integrating global system strength with voice from local market. Chery Jaguar Land Rover has released five car models, the New Range Rover Evoque, the New Land Rover Discovery Sport, the New Jaguar XEL, Jaguar XFL and the New Jaguar E-PACE.

Chery Jaguar Land Rover has fulfilled its commitment of delivering five new models in three years. Moreover, the world-wide synced production of the New Range Rover Evoque and the “one model with two designs” of the New Jaguar XEL are the substantial achievement of Chery Jaguar Land Rover’s efforts of attending to the voice of China. Based on Chinese market insights and accumulated experience in local R&D, Chery Jaguar Land Rover is continuously enhancing the forward development capabilities. The company is committed to increasing its influence by amplifying the voice of China so that the world can hear it.

While building products that attract Chinese customers, Chery Jaguar Land Rover has always insisted on delivering globally unified quality. By building the collaborative quality management and traceability that covers the entire product cycle and applying intensive online and offline quality inspection and control during the entire manufacturing process to deliver world-leading and high-quality products to Chinese customers.

Comprehensive System Strength Drives Extraordinary Future

During the seven years since its establishment, Chery Jaguar Land Rover has enjoyed a steady development. Advanced Press, Body, Paint and Trim & Final Workshops with leading technologies and China’s first purpose-built aluminum body shop, it has also built Jaguar Land Rover’s first overseas engine plant to quickly realize engine-body integration. The ever-upgrading innovative technology and leading intelligent manufacturing strength have brought Chery Jaguar Land Rover great honors: China’s Best Plant, Suzhou Mayor’s Quality Award, and Suzhou Intelligent Plant. Meanwhile, Meanwhile, Chery Jaguar Land Rover has been continuously solidifying the base of system strength and improving construction of R&D, procurement, manufacturing, quality, marketing and talent system.. Chery Jaguar Land Rover has been awarded Top Employers China in two consecutive years. It has become a world leading employer among all the premium auto companies.

Looking into the future, Chery Jaguar Land Rover will further promote the “Intelligent+” Strategy and put an emphasis on technology and quality control, striving to be the new role model of high-end auto manufacturers in China. The company will further the deployment on ACES to accelerate the R&D of new energy products, bringing luxury driving experience to customers. With global quality and excellent service, product portfolio of the two brands will keep on exceeding the expectations of Chinese customers.

Mr. Chris Chen, Deputy President of Chery Jaguar Land Rover, said: “The roll-off of 300,000th vehicle is a memorable achievement and milestone for Chery Jaguar Land Rover. It is also an inspiring new starting point. Supported by comprehensive system strength and excellent company culture, the innovative products, represented by the New Land Rover Discovery Sport, will accumulate sufficient development momentum for Chery Jaguar Land Rover to embark on a new journey in 2020.