An Excellent and Upgraded Strength to Lead the Future
The Launch of the New Jaguar XFLIconic Models of Chery Jaguar Land Rover at SHAS

· The world debut of the new Jaguar XFL, a more luxury and sporty choice for Chinese market 

· Chery Jaguar Land Rover accelerates the layout of electrification to generate new vitality into the brand

· Chery Jaguar Land Rover leads the luxury auto market in China with excellent global management system

【April 20th, 2021, Shanghai】The 19th Shanghai International Automobile Industry Exhibition opened on April 19th, 2021. Chery Jaguar Land Rover Automotive Co., Ltd. (hereinafter as “Chery Jaguar Land Rover”) unveiled its full product line-up. The freshly launched Jaguar XFL, together with other iconic models, showcased distinctive style of the British luxury auto brands.

Listening to the Voice of China, the New Jaguar XFL Meets Diversified Market Needs

Keeping tabs on the trend development, Chery Jaguar Land Rover constantly listens to the voice of China, and is committed to meeting the increasingly personalized and diversified needs of the Chinese market with innovative products and premium services. The freshly revealed new Jaguar XFL has attracted a lot of attention by its innovative appearance.

As the first domestic model from Jaguar, the Jaguar XFL has impressed Chinese customers with its new Britishness. It is a perfect partner for business, family and fun. Based on the in-depth study on customer needs, the newly upgraded Jaguar XFL reaches new height in luxury and sportiness by adopting designs that are more in tune with the preferences of Chinese customers.

The new Jaguar XFL presents a more elegant and dynamic profile, with two new exterior styles adding to its personality and individuality. The interior design takes on a fresh look. The new crystal gear shifter specially created for the Chinese market further unleashes British nobility. Technology-wise, the new Jaguar XFL is equipped with standard InControl OS 2.0 infotainment system. Moreover, the vehicle offers multi-screen connectivity via the floating curved 11.4-inch touchscreen, the 12.3-inch Full LCD Interactive Driver Display, and the second-generation HUD. The freshly launched new Jaguar XFL combines elegant design with luxury experience, leading the trend of the times with digital upgrades, meeting diversified car needs and becoming the leader of new modern luxury.

Facing the new development phase, Chery Jaguar Land Rover will pay closer attention to the development of China’s auto market to dig into the needs of customers. It will strive for the voice of China to be heard by the world, while keeping on innovating product forms.

Accelerate the Layout of Electrification to Generate New Vitality into the Brand

With the wave of electrification sweeping the auto markets worldwide, Chery Jaguar Land Rover is steadily promoting its electrification strategy with keen insight and agile response. It is committed to satisfying consumers’ needs, while contributing to realize the goal of peaking carbon dioxide emissions and realizing “carbon neutral”. The New Land Rover Discovery Sport P300e (PHEV) is the first new energy model of Chery Jaguar Land Rover. Its launch in March has further expanded the brand’s new energy layout.

While continuing the powerful versatility and outstanding practicality of Discovery Family, the new Land Rover Discovery Sport P300e brings a clean, safe and intelligent way to travel in the future for China’s new middle-class families with a more environmentally friendly and economic performance. The vehicle has been recognized by the market since its launch, and remained a widely praised model at SHAS. To ensure intelligent manufacturing and global quality of the new Land Rover Discovery Sport P300e, the Changshu Plant of Chery Jaguar Land Rover has once again upgraded its intelligent manufacturing system, deepened application of Industrial Internet of Things, and innovated techniques and equipment.

Electrification has become the irreversible revolutionary trend of the world auto industry. As a leading luxury car brand in China, Chery Jaguar Land Rover will push forward its electrification process and continue to accelerate the layout of new energy products.

Get Ready by Consolidating System Strength and Intensive cultivation

Over the past eight more years, Chery Jaguar Land Rover has been deeply involved in the Chinese market with effective and stable operation. It has comprehensively optimized product and quality to propel quality development of the company, while further enhancing its brand reputation. The company has established and improved a global management system featuring five pillars, namely R&D system, procurement system, manufacturing system, quality system and logistics system. Chery Jaguar Land Rover has promoted sustainable corporate development by powerful system strength, while fulfilling its commitment to provide world-class quality products and services to the Chinese market.

The new Jaguar XEL, Jaguar E-PACE, new Range Rover Evoque, and new Land Rover Discovery Sport, made stunning appearances at this SHAS. With the vision to become the creator of the world’s most desirable luxury vehicles and serve the most discerning customers, Chery Jaguar Land Rover will effectively promote its localization strategy, and continue to push forward the electrification process. By listening to the Voice of China, it will maintain close tabs on the Chinese auto market, integrating global system strength with local demands while carrying on product innovation, so as to constantly present modern luxury to cater to the Chinese market.