• Chery Jaguar Land Rover’s first global synchronised production – the all-new Jaguar E-PACE handover to the first owners, fulfills the company`s commitment of “Five New Cars in Three Years”.
• Enjoy Chery Jaguar Land Rover`s premium line-up first-hand and also the cub E-PACE`s intelligent manufacturing that has attracted much attention.
• Following the company`s development concept of “Shared Values”, Chery Jaguar Land Rover exceeds customer expectations by bringing innovative products and excellent service to consumers.
(August 31, 2018, Chengdu) Chery Jaguar Land Rover Automotive Co., Ltd. (hereinafter referred to as “Chery Jaguar Land Rover”) new British Premium Coupé-style SUV Jaguar E-PACE led, with Range Rover Evoque, Land Rover Discovery Sport and other excellent vehicles in the line-up at the 21stChengdu Motor Show, bringing consumers pure British style, dynamism and charm.
In the presence of media and guests, the handover ceremony of the new British Premium Coupé-style SUV Jaguar E-PACE was done to its first owners. From shining at the Beijing Auto Show to the handover at the Chengdu Motor Show, Chery Jaguar Land Rover understands the Chinese customer`s specific needs and is committed to the Chinese market.
Mr. Murray Dietsch, President of Chery Jaguar Land Rover, stated: “Jaguar E-PACE is the first model to be simultaneously launched worldwide by Chery Jaguar Land Rover. It doesn`t just set the industry record of ‘Five New Cars in Three Years’, this new masterpiece of the new premium coupé-styleSUV market shows that we will continue to innovate and bring more products, becoming a benchmark for the Chinese automotive industry.”
Jaguar E-PACE handover to first owners at the Chengdu auto show
The youngest model of the Jaguar PACE family, the all-new E-PACE was just launched on 29 August in Qingdao, and the price of 288,800-395,800 RMB has attracted much attention. Today, Chery Jaguar Land Rover took the new car to Chengdu and delivered it to the first owners in the western China market, showing its commitment to the market.
The New British Premium coupé-style SUV Jaguar E-PACE is designed for young people who are eager to express their unique personalities and pursue premium quality. The new car’s exterior combines many design elements inherited from the race track and the F-TYPE sports car. The concept of Jaguar DNA is reflected in many of its details, Jaguar eye-shaped headlight design and 20-inch wheels demonstrate the new car’s dynamic and agile qualities. It is the little design details that give its unique character, like the exclusive Jaguar and cub design hidden in the corner of the front windscreen and on the courtesy lamp.
When equipped with the Adaptive Dynamics optional system, Jaguar’s Configurable Dynamics can provide up to 16 personalised configurations to meet the driver’s specific needs. In addition, the standard intelligent four-wheel drive technology, and the dynamically calibrated chassis structure ensures the all-new Jaguar E-PACE pure sports car DNA. Equipped with one of the top 10 best engines by “Ward`s Auto”, the Ingenium 2.0-litre four-cylinder engine provides the option of 200 or 250hp, and combined with the industry-leading 9-speed Automatic Transmission gearbox, highly responsive, smooth and efficient acceleration is ready any time.
The all-new Jaguar E-PACE features Windsor premium leather seats and MeridianTMaudio, highlighting its premium and luxurious appeal. In terms of information and entertainment technology, the all-new Jaguar E-PACE is equipped with a best-in-class futuristic 10-inch Touch Pro screen, Jaguar InControl Touch Pro and a 12.3″ high-definition Interactive Driver Display, bringing cutting-edge technology to the driver. There are up to four 12V charging interfaces, five USB interfaces, 4G WiFi hotspot that can connect up to eight devices, and the only wearable smart bracelet in its class to lock or unlock the vehicle, allowing passengers to conveniently “connect with each other”through technology.
The first thress E-PACE owners were invited to the stand to be there for the handover ceremony at the Chengdu Motor Show. The car owner,Mr. Zhang said: “I like its power, its high value, and enjoy its driving performance.” Ms. Wang said: “I don’t want to buy any car, it is just boring. On the other hand, many of the design details on this car are very well thought out, such as the courtesy light, when the vehicle is on, it`s like its greeting me. There is also a cute little cub pattern, lively and unique.”
In order to let the audience feel E-PACE`s charm, the stand uses a 3D tour, to show every aspect of the cub E-PACE`s manufacturing process such as stamping, welding, painting, assembly and quality control until the vehicle is rolled off the production line. The birth of the cub also highlights the intelligent technology and high-quality manufacturing of Chery Jaguar Land Rover. In addition, the stand shows the E-PACE’s dynamically calibrated chassis structure and the new Ingenium 2.0-liter four-cylinder engine that maximises fuel efficiency and output power. Through a virtual reality simulation, the audience can experience the E-PACE`s cockpit, and learn more about Chery Jaguar Land Rover`s smart manufacturing process and world-class quality products.
Deepen the Chinese premium car market and create an outstanding customer experience
Since its inception in 2012, Chery Jaguar Land Rover is committed to be the leading enterprise, inspiring excellence in China’s premium car market, bringing consumers pure British brand experience that exceeds expectations. China continues to be the largest single-country market for Jaguar Land Rover and is an important cornerstone of Jaguar Land Rover’s global business. Chery Jaguar Land Rover aims to deepen the Chinese premium car market, to create a strong comprehensive system that covers the entire production chain, to introduce the world’s latest and most advanced products and technologies, and to improve core competencies to lead the Chinese premium market.
In 2014, the Chery Jaguar Land Rover Changshu plant started its first phase, and the high-end automobile manufacturing technology from the UK was used in China for the first time. The Range Rover Evoque, Land Rover Discovery Sport, Jaguar XFL, Jaguar XEL were launched. Chery Jaguar Land Rover is constantly upgrading China’s high-end car technology and management systems. In 2018, the second phase of the Changshu plant was put into operation, and it added 70,000 units in annual production capacity. The first product in the second phase expansion was also launched, the Jaguar E-PACE, it fulfills the company’s commitment of delivering “Five New Cars in Three Years”.
“Shared values” concept brings innovation and continues to deepen the dual-brand layout
Based on the development concept of “shared values”, Chery Jaguar Land Rover is committed to the Chinese premium car market and continues to provide consumers with the most advanced technologies and products, world-class quality and British style.
Mr. Chris Chen, Deputy President of Chery Jaguar Land Rover, stated: “Chery Jaguar Land Rover will continue to deepen the dual-brand layout of the Jaguar and Land Rover brands, and invest in new product development in the next few years, to provide the latest, most advanced technologies and products, bringing premium British experience to Chinese consumers”. Using the Chengdu Motor Show as an opportunity, Chery Jaguar Land Rover, with its pure British style, continues to innovate and offer excellent customer experience to meet the specific needs of China’s rapidly growing premium car market. It strives to promote the automotive industry, to create long-term, sustainable development for its own company, and to become a benchmark in China’s premium car manufacturing industry.