· Chery Jaguar Land Rover took its full line-up to the 16thBeijing International Automotive Exhibition, and unveiled its first locally produced new energy model – the New Land Rover Discovery Sport P300e
· Fully reinforcing its systematic strengths, Chery Jaguar Land Rover is leading China’s premium auto market with world-class quality
(Beijing, September 27, 2020) The 16th Beijing International Automotive Exhibition was officially unveiled on September 26, 2020. Chery Jaguar Land Rover Automotive Company Limited (or Chery Jaguar Land Rover) brought its full line-up to the show, featuring its “all-star” team led by the New Land Rover Discovery Sport P300e. It was an authentic British feast for the eyes of auto fans in China. As the first new energy model under Chery Jaguar Land Rover, the New Discovery Sport P300e marked a new milestone for Chery Jaguar Land Rover with its visionary technologies and a complete set of leading product strengths.
Evolution of Power – New Land Rover Discovery Sport P300e
Based on the new Premium Transverse Architecture (PTA) platform, the New Discovery Sport P300e is endowed with the best electrified powertrain and lots of electrification technologies. As a result, it is the perfect combination of versatility & functionality of the Discovery Family and the environmental benefits and cost efficiency of a plug-in hybrid.
As a new energy luxury Mid-size all-terrain SUV, the New Discovery Sport P300e has stayed true to the Discovery family heritage – a powerful Terrain Response System to handle the most complicated off-road conditions. On top of that, the P300e comes with a leading hybrid powertrain, its fuel engine and electric motor working together to create robust power, amazing fuel economy and highly efficient energy recuperation.
The world is witnessing a mobility revolution driven by the new energy sector. A new era of “technology supremacy” is unveiled in the auto industry. Chery Jaguar Land Rover is taking active steps towards electrification, and its pioneering battery technologies have made the New Discovery Sport P300e the captain in the electric age. The 15.5 kWh large-capacity high-performance ternary lithium power battery is packaged in a fully-sealed metal shell, which has high waterproof, anti-collision, and anti-leakage under complex road conditions. Its intelligent power management system endows the car with two driving modes – EV mode and Hybrid mode, available for the driver at one touch of the button. The New Discovery Sport P300e is also the only PHEV in its segment that supports both AC and DC charging: the quickest DC charging works at 32kW and gets the car from 0 to 80% charged in just 30 minutes; and the 7kW AC charging can charge the battery from 0 to 100% in 2 hours.
With its dynamic, trend-setting look, beyond the segment interior finish, forward-looking new energy technologies and powerful all-terrain capabilities, the New Discovery Sport P300e is ready to deliver exceptional driving experience and an easy and green lifestyle to the new mid-class families. It is truly an outstanding disrupter of the new energy luxury Mid-size SUV segment.
Global Systematic Power Sets the Foundation for Chery Jaguar Land Rover to Keep Its Cultivation of the China Market
A superior product can only be created with powerful corporate systematic strengths. Following the all new Range Rover Evoque, the new Land Rover Discovery Sport, Jaguar XFL, the new Jaguar XEL and the E-PACE, the new Discovery Sport P300e is the latest piece of extraordinariness offered by Chery Jaguar Land Rover to Chinese consumers, demonstrating the company’s leadership in intelligent manufacturing, revolutionary technologies and systematic resilience.
As a highly intelligent and integrated modern factory, the Changshu Plant of Chery Jaguar Land Rover is a global benchmark plant of Jaguar Land Rover. With globally unified manufacturing, technology, supply, management and quality control standards, it has made indispensable contribution to China’s high-end automobile manufacturing. In the production of the new Land Rover Discovery Sport P300e, in order to cater to the special requirements of PHEV components, the Changshu Plant upgraded its intelligent manufacturing and quality control system. With intensive application of big data and industrial Internet of Things, data traceability throughout the manufacturing process of high-voltage parts has been developed. Six new test points for safety regulation have been added to carry out 100% inspection of vehicles. A new online NEV equipment testing and wading inspections have also been introduced to further guarantee the quality of the entire vehicle. The rigorous – sometimes “harsh” standards show Chery Jaguar Land Rover’s unwavering commitment to delivering world-class quality products to users.
Driven by the global quality standards, some parts of Chery Jaguar Land Rover models are imported and assembled in China through global procurement. They follow the global unified procurement standards and procedures. While ensuring product quality, this approach allows Chery Jaguar Land Rover to share the scale benefit of global procurement. With an advanced global supply chain, and a combination of sea, land and air logistics and transportation solutions, Chery Jaguar Land Rover has further improved its corporate operating efficiency to ensure the smooth production and delivery of the new Land Rover Discovery Sport P300e.
Behind its proficient global supply chain lies the powerful operation and management system of Chery Jaguar Land Rover. In its eight years of development, it has achieved a true leap in its global management system, pillared by five critical functions – R&D, procurement, manufacturing, quality control and logistics system. Kicking off the second phase of development, Chery Jaguar Land Rover is aiming at driving innovations in management, product design, technology application and digital technology, comprehensively enhancing its brand power and systematic competence.
In this new phase, Chery Jaguar Land Rover will place a bigger focus on voices from China, following the Chinese auto market trend closely and exploring consumers’ practical demands. Chery Jaguar Land Rover manufactures and sells products of two luxury brands. It is a premium automaker that has always upheld a “customer-focused” value. It is committed to cultivating the Chinese market even further, to continue to increase its product development capability with the insights and R&D experiences garnered in the local market. Chery Jaguar Land Rover will bring the voice from the Chinese market to the world and continue to grow its influence globally.
For Chery Jaguar Land Rover, “to be the leading premium automotive company in China, providing aspirational customer experience” has been its corporate vision since its inception. Building on its high-quality and intelligent manufacturing strengths and systematic competence, it strives to connect its strengths in traditional automaking and intelligent manufacturing, driving innovations in the industry value chain and further upgrades of China’s premium auto manufacturing as the “leading premium automotive company” in this market.
