Embody Brand-new Enhancement, the 22MY Range Rover Evoque L is officially launched and presented a special Bronze Collection with multiple updates that answer the needs of China’s new generation of young customers
Rooted in China and taking the lead of future, Chery Jaguar Land Rover launched a number of new products together and continued to interpret the philosophy of “Modern Luxury”
(August 26, 2022, Chengdu) The 2022 Chengdu Auto Show (CDAS) kicked off on the 26th of Aug.,
Chery Jaguar Land Rover Automotive Co., Ltd. (short for Chery Jaguar Land Rover) made a stunning presence at the expo with a series of new models. The 22MY Range Rover Evoque L is officially launched with multiple updates that answer the needs of China’s new generation of young customers. The newly launched 22MY products debuted together, strongly present the luxury style originating from Britain and continuously interpret the philosophy of “Modern Luxury”.
The 22MY Range Rover Evoque L is available in five trims, with MSRPs of:
| MHEV P4 2.0T 200PS AWD R-Dyn Standard | RMB 389,800 |
| PHEV P3 1.5T 300PS AWD R-Dyn S | RMB 415,800 |
| MHEV P4 2.0T 249PS AWD Bronze Collection | RMB 429,800 |
| MHEV P4 2.0T 249PS AWD R-Dyn SE | RMB 429,800 |
| MHEV P4 2.0T 249PS AWD R-Dyn HSE | RMB 475,800 |
Embody Brand-new Enhancement, the 22MY Range Rover Evoque L Officially Launched
As an important achievement of Chery Jaguar Land Rover in deepening the implementation of the “China Voice”, Range Rover Evoque L inherits the Range Rover family’s DNA of “craftmanship and refinement” and it is tailor-made for the Chinese market. As to the “L” in the name, in addition to the more comfortable space experience created by the lengthening of the wheelbase, echoes to the definition of “L-Luxury” – with the fashionable design of the “natural center of spotlight” and the luxury texture of the Range Rover family, they offer Chinese consumers a posh driving experience of Range Rover with Upgraded Luxury.
At the Chengdu Auto Show, the 22MY Range Rover Evoque L is officially launched, providing a total of 5 new models. It ushered in a comprehensive upgrade from the three dimensions of design, luxury and technology, creating a luxury driving experience that is not limited to one style, and empowering Chinese customers pursue a different lifestyle.
In the terms of luxury design, the 22My Range Rover Evoque L not only embraced a large number of upgrades, but also introduced the Bronze Special Edition. The Bronze Edition draws inspiration from the Corinthian Order of ancient Greece and matches a body in Seoul Pearl Silver or Santorini Black with a roof in Corinthian Bronze, together with Obsidian Black exterior elements, burnished copper accessories. Entering the cabin, the front seat headrests and premium foot mats carry the Range Rover lettering, elements such as Sandalwood Black premium leather seats, front and rear seatbacks with diamond embossing and black piping, and front seats with bronze diamond pattern labels all manifest the luxury identity of the Range Rover family.
The 22MY Range Rover Evoque L combines spacious space design with luxury interior, the 22MY Range Rover Evoque L offers a generous legroom space in the 2nd-row, which is up to 1,015mm. Meanwhile, the 2nd-row seats with the power recline function can be adjusted forward by five degrees and backward by seven degrees, ensuring to meet the needs of occupants in multiple scenarios. Thickened seat backrests, 2nd-row winged headrests, and the standard all-new 2nd-row soft headrests are specially prepared for Chinese consumers for enhanced head and neck support. In addition, the rear premium armrest, the rear Three-Zone Climate Control and premium control panel, and the rear Privacy Glass, Meridian™ Surround Sound System help elevate the privileged experience to a new level.
To support intelligent driving, the 22MY Range Rover Evoque L is equipped with Land Rover’s renowned all-terrain technology, demonstrating the sports DNA of the brand with Terrain Response Gen 2 (ATRS) and All-Terrain Progress Control (ATPC). Meanwhile, the standard all-new Tmall Genie voice assistant with software-over-the-air (SOTA) capability [1], enabled based on the new InControl OS 2.0 system, assists to enhance the user experience with more intelligent natural voice recognition.
Rooted in China, Continuously Interpreting the Philosophy of “Modern Luxury”
The 22MY Range Rover Evoque L is born from Jaguar Land Rover’s “Global Flagship Plant”, Chery Jaguar Land Rover Changshu Plant, where the teams are dedicated to deliver the model with highly intelligent and automated advanced equipment and technology. Moreover, the global standard of quality control and strict test measures that are set ensure to provide the consistently outstanding qualify.
Mr. Ma Zhenshan, Deputy President of Chery Jaguar Land Rover Automotive Co., Ltd. and Deputy President of Jaguar Land Rover China and Chery Jaguar Land Rover Integrated Marketing Sales and Service (IMSS) indicates that Chery Jaguar Land Rover has always focused on listening to China Voice, putting customers at the first place, constantly updating and upgrading to meet the preferences and needs of Chinese consumers, continuously interpreting the philosophy “Modern Luxury” with innovative design and phenomenal products.
In addition to the newly launched 22MY Range Rover Evoque L, Chery Jaguar Land Rover has launched 22MY Jaguar XFL, 22MY Jaguar XEL, the full new Dicovery Sport Metropolis Edition and other hero models specially designed for the Chinese market in this year, all of which have been unveiled at the Chengdu Auto Show.
The continuous renewal and update of its products fully demonstrate the profound enterprise system strength of Chery Jaguar Land Rover, the steady progress of localization, the determination to continuously meet and exceed the needs of Chinese consumers.
As the first Sino British joint venture high-end automobile enterprise in China, Chery Jaguar Land Rover will celebrate its 10th anniversary in November this year. In the development course of nearly ten years, Chery Jaguar Land Rover has been dedicated to the Chinese market, operated in the manner of efficiency and standability, established and harnessed a global management system with six pillars which includes R & D system, manufacturing system, quality system, logistics system, procurement system and talent system.
At the 2022 Chengdu Auto Show, the official launch of 22MY Range Rover Evoque L is another perfect gesture for Chery Jaguar Land Rover to fulfill its commitment to continuously provide global quality products and services to the Chinese market. Look forward to the future, Chery Jaguar Land Rover will continue to adhere to the corporate vision of “build a leading luxury automobile enterprise and deliver high-end customer experience”, integrate China Voice with the strength of the global system, enlarge the dual brand layout, and constantly present the “Modern Luxury” concept that is closely in line with the needs of the Chinese market, serve each Chinese customer heartily, and lead the high-quality development of the Chinese automobile industry.
Note:
[1] The SOTA capability of the all-new Tmall Genie voice assistant should be activated by the owners after picking up their cars. Please call Land Rover’s VIP customer service at 400-820-8955 for the follow-up software push notification and activation time.
