- ・“A Decade of Excellence, A New Journey Embracing Innovation” Chery Jaguar Land Rover’s Online Open Day was held via live stream.
- ・Ten Enterprise Strengths forge paragon of excellence. Chery Jaguar Land Rover shows the hardcore capabilities behind its ten years of experience.
- ・Chery Jaguar Land Rover incorporates the Ten Highlights into every product to deliver a pure British luxury experience.
【27th, December, 2022, Shanghai】 Chery Jaguar Land Rover has been pursuing excellence for ten years, and exploring the local market to write a grand new chapter. Today, the Chery Jaguar Land Rover Online Open Day with the theme of “A Decade of Excellence, A New Journey Embracing Innovation” officially kicked off. In its 10th year of establishment, Chery Jaguar Land Rover staged a unique live-streaming event. It comprehensively showcased Chery Jaguar Land Rover’s Ten Strengths and charmed viewers with Ten Products Highlights. It also decoded the decade of development from new comer to innovation pioneer, and set sail for a new journey of prosperous growth.
“Thanks to its steady and high-quality development, Chery Jaguar Land Rover has brought a number of luxury models of British origin to Chinese consumers, which is enabled by sound experience and pursuit of excellence.” Brian Stone, Acting President of Chery Jaguar Land Rover Co., Ltd, summed up his retrospect at the past decade with the Chinese saying “those who persist in doing something will always gain success, and those who keep moving forward will eventually reach their destinations.”
Ma Zhenshan, Deputy President of Chery Jaguar Land Rover Co., Ltd., Deputy President of Jaguar Land Rover China and Chery Jaguar Land Rover Integrated Marketing Sales and Service (IMSS), also remarked, “We will continue to make breakthroughs from our legacy, persevere in our innovation, adhere to our customer-centric approach and make unremitting efforts to meet the preferences and needs of Chinese consumers.”
Ten Enterprise Strengths Lead to Innovation and Excellence with Intelligence Deeply Ingrained in Quality
In the ten years since it took root in the Chinese market, Chery Jaguar Land Rover has embarked on a “fast track” of continuous self-transcendence and high-quality development, from its initial birth, primary development to the fabulous achievement as a role model of excellence. Behind the scenes, there are Chery Jaguar Land Rover’s unique Ten Enterprise Strengths.
At the beginning of live broadcast, Mr. Brian Stone shared from the breadth of industry and height of Chery Jaguar Land Rover. He referred to Chery Jaguar Land Rover accomplishments as “Take a deep root in China” and “Be an undisputed model for the world”. He also touched upon “Shared Values” that Chery Jaguar Land Rover always upholds. In the past decade, China’s automotive industry has realized a giant leap forward from Made in China to Created in China. Chery Jaguar Land Rover has been making self progress along the way while unceasingly building a British experience beyond expectations for users. The Changshu Plant is the first full-scale manufacturing facility of Jaguar Land Rover outside the UK and a global flagship plant for Jaguar Land Rover. From here, more than 450,000 new vehicles have rolled off the production line and been delivered to Chinese consumers. Each step forward over the past decade, as Mr. Brian Stone put it, “It’s all ab=out realising our corporate vision, which is ‘To be the leading premium automotive company in China, providing aspirational customer experience’.”
“Chery Jaguar Land Rover not only delivers world-class products and services to Chinese consumers, but also commits to communicating the particular appeal of the Jaguar and Land Rover brand DNA.” Mr. Ma Zhanshan also underlined Chery Jaguar Land Rover’s inheritance and innovation of the “British features” during live broadcast. In this process, “Customer-focused” concept never fails to drive Chery Jaguar Land Rover’s pursuit of ultimate quality and excellence, just like the Pharos of Alexandria. With this in mind, Chery Jaguar Land Rover firmly honours its promise to listen to the “voice of China”, thoroughly integrate the authentic British luxury experience with the needs of Chinese consumers, and create new value for clients by continuously empowering customer experience with innovation.
A decade of excellence cannot be achieved without superb craftsmanship. From professional perspective, engineers in Changshu plant shared with audience the Chery Jaguar Land Rover match of “intelligence” to quality in simple terms. Take the all-aluminium body workshop and its use of the self piercing riveting technology as an example. The Changshu plant employs an advanced aircraft-grade body aluminum connection technology, together with the same aircraft-grade self-pierce riveting and adhesive joining technologies. This not only solves the problem of aluminium alloy connection, but also gives the body a stronger strength. It represents the “technology level up” of Chery Jaguar Land Rover to consistently enhance the manufacturing level and propel the technical progress of the whole industry. “The Changshu plant features a large number of advanced equipments and technologies, such as automatic sunroof installation robot, AGV transport robot, 3D vision positioning robot, etc. Those extraordinary technologies are ubiquitous, displaying the Chery Jaguar Land Rover “high-end manufacturing” with premium quality guaranteed from the very source.
In addition, Changshu plant is the first to introduce industrial internet, simulation technology and other emerging convergence technologies. Tailor-made production is also possible, manifesting Chery Jaguar Land Rover’s active promotion of digitalisation and the “Internet of Everything”; from the start of design to the final delivery to consumers, every new vehicle of Chery Jaguar Land Rover undergoes rounds of “quality control”, including WCPA (World Class Product Audit), online real-time inspection during the production process and traceability of product lifecycle data. This demonstrates Chery Jaguar Land Rover’s “world class quality” that allows customers to fully trust the delivery of vehicles even without minute inspection.
Ten Products Highlights of British Style for Luxury Driving Pleasure
Backed by the Ten Enterprise Strengths, Chery Jaguar Land Rover has integrated the charm of the Ten Highlights into each product, offering Chinese consumers a wide range of luxury models of British legacy. If the Ten Enterprise Strengths are the internal basics Chery Jaguar Land Rover has painstakingly consolidated over the past decade, then the Ten Highlights are the external masterstrokes of its winning formula. In the second half of the Chery Jaguar Land Rover Online Open Day, audiences were taken to the Land Rover Huzhou Experience Center, also celebrating its 10th anniversary event lately. The Chief Instructor led audience to experience online the distinctive charm of the Ten Product Highlights.
In static experience, the Range Rover Evoque L inherits the inimitable exterior of the Evoque family while exhibits Land Rover’s unique “design” highlight. Inside the cockpit, ultimate extravagance can be found in three-spoke luxury Windsor leather steering wheel and the MeridianTM audio system. A longer wheelbase yields a more spacious feel, perfectly illustrating the highlight of “comfort” and “luxury”. The Range Rover Evoque L also features a negative ion air purification system as standard across the range, embodying the highlight of “care” for a healthy cockpit. The InControl OS 2.0 central control system makes the car “smarter” and presents the highlight of “intelligence”.
At the off-road vehicle destination and currently the largest Land Rover Experience Centre in Asia, the Chief Instructor carefully selected the challenging Tracer, Gusher, Forest Track and South American Loop to visually reveal the Ten Products Highlights by driving the Land Rover Discovery Sport. With the Jaguar Land Rover PTA platform’s outstanding suspension architecture, robust chassis tuning and impressive power, the Land Rover Discovery Sport easily conquered almost all terrains that can be encountered in heavy off-roading, exemplifying the “beauty of driving control” with ease. As the pride of Land Rover brand, ATRS the second generation intelligent All- Terrain Response System can be combined with cutting-edge intelligent deployment such as ATPC All Terrain Progress Control System, all terrain “perspective” technology and 360°body image system. These protect the road of exploration while add more user-friendly “technological touch”.
With ease in both dynamic and static state, the Range Rover Evoque L and Land Rover Discovery Sport provide consumers with the option of PHEV as well, making travel more environmentally friendly and highlighting the “green”. It is worth mentioning that Chery Jaguar Land Rover has been promoting localisation for ten years, insisting on continuous refinement and iteration of its products for customer needs. This “mutual affection” explains the highlight of “listening”. Chery Jaguar Land Rover will shape a more desirable travel future for consumers.
After a remarkable decade, Chery Jaguar Land Rover has now reached an important milestone and is ready to start a new journey. By virtue of the Ten Enterprise Strengths, Chery Jaguar Land Rover not only delivers Ten Products Highlights with uniquely charming British travel experience to Chinese customers, but also steadily presses forward. Chery Jaguar Land Rover has experienced the accumulation and evolution from scratch and from strength to strength. It also builds up momentum to ceaselessly push the envelope on the road to future excellence. With its deep roots in the Chinese market, Chery Jaguar Land Rover will spearhead the “New Modern Luxury” with intelligent manufacturing, listen to the voice of China, continue to iterate and innovate. The purpose is to embrace the new decade together with customers, offer more extraordinary products that meet the needs of customers, and deliver an unparalleled British luxury experience.