Culture-Based, People-Oriented
Chery Jaguar Land Rover Certified as the “China’s Top Employer” for the 4th Time
  • As the selection result of the “China’s Top Employers 2023” was announced, Chery Jaguar Land Rover retained its place on the list for the fourth time
  • Chery Jaguar Land Rover has been dedicated to building corporate culture, developing farsighted talent strategies, and sharing values with employees
  • Relying on the strength of the excellent talent system, the enterprise and its employees keep empowering each other, and facilitate the development of Chery Jaguar Land Rover. 

[Shanghai, January 17, 2023] Today, the world’s leading employer research institute, Top Employers Institute, officially announced the eye-catching “China’s Top Employers 2023”. With its outstanding performance in ten dimensions, such as corporate culture and talent cultivation, Chery Jaguar Land Rover Automotive Co., Ltd. (hereinafter referred to as “Chery Jaguar Land Rover”) was again certified as a “China’s Top Employer”. Most remarkably, this is the fourth time Chery Jaguar Land Rover has proudly received such honour.  

As a certification programme with great authority and influence worldwide, the “Top Employers” firmly adhere to the globally unified certification standards and rigorous investigation process based on twenty topics in six areas of human resources. The honour is notably commendable, as the year 2022 that has just passed was filled with uncertainty. Top Employers Institute CEO David Plink says: “Exceptional times bring out the best in people and organisations. China’s top employers have always shown that they care for the development and well-being of their people. They collectively enrich the world of work. Their excellent performance is universally recognised.”

Deeply cultivating in the Chinese market for over a decade, Chery Jaguar Land Rover strenuously consolidates the corporate culture as its cornerstone. Meanwhile, it has set its sight on the development needs of the enterprise and employees, and been implementing effective talent strategies. Furthermore, it is committed to growing together with employees and sharing the results of corporate development. As Brian Stone, Acting President of Chery Jaguar Land Rover Co., Ltd., says, “Adhering to the core values of ‘Customer-focused, People-oriented, Accountability, Collaboration, Endeavour’, Chery Jaguar Land Rover carries on constructing the talent system, cares for employees comprehensively in different aspects, including working condition, welfare, career development and corporate culture management, and empowers the long-term development of the enterprise.”

Excellent Culture Solidifies the Foundation for Development

Culture is the key to activate the endogenous dynamic of an enterprise. Chery Jaguar Land Rover has been furnished by the excellent corporate culture, and gained sufficient spiritual momentum. The unique family day, sports meeting, group wedding, the Corporate Culture Month event held regularly each year and other activities have not only enhanced the sense of integration and belonging of employees, shaped a warm, active and highly participatory corporate culture, but also spread and deepened the values of Chery Jaguar Land Rover among more employees. In the future, by carrying out activities such as Corporate Culture Talk, Corporate Cultural Leadership Workshops and Employee Engagement Surveys, Chery Jaguar Land Rover will continue to promote the construction of corporate culture and strengthen the company’s soft power, in order to build an organisation with more efficiency and agility.

Farsighted Talent Strategies Empower the Future

Repeatedly credited with “China’s Top Employer”, Chery Jaguar Land Rover attaches great importance to the construction and training of talent teams, and highly cares for employees’ career development. With an insight into the needs of future talent development, Chery Jaguar Land Rover has continuously employed and stored outstanding talents and new forces in the industry. It not only invests appreciable manpower and material resources every year to carry out a one-year Graduate Development Programme and a three-year Sino-British Apprentice Programme, but also actively strengthens the in-depth integration of enterprises and schools, and trains and transports automobile talents that meet the requirements of the new era for the society. Committed to the construction of learning organisation, Chery Jaguar Land Rover has also built a distinctive learning and development system LEAD, launched a self-driven “CJLR Academy” adapted to the post-pandemic era, and offered employees diversified and challenging growth channels through a wide variety of activities, including the Innovation Challenge, internal trainer competitions and internal trainer recruitment.

Caring Better with Shared Value 

Holding the concept of “Shared Value”, Chery Jaguar Land Rover well knows the way of win-win cooperation. While developing with customers, suppliers and other business partners, Chery Jaguar Land Rover cares for the well-being of employees, which maintains its superior talent resources and ultimately repays the enterprise in the long-term development, thus creating greater economic and social benefits.

During the COVID-19 lockdown in the spring of 2022, Chery Jaguar Land Rover sent greetings to all the affected employees. For instance, it delivered supplies to the employees living in Shanghai and cared for the employees who were committed to their posts at the production front-line of Changshu Plant. The warmth brought by Chery Jaguar Land Rover also enhanced their enthusiasm for work; and the cohesion ensured the smooth production and operation. With the continuous improvement of ergonomics, the employee training on obtaining the first-aider certification from the AHA (American Heart Association) and the Employee Assistance Programme (EAP) for providing free mental health care for employees and their immediate family members, the health and safety of employees have received intense attention, which also shows how caring Chery Jaguar Land Rover can be.

Just like Ma Zhenshan, Deputy President of Chery Jaguar Land Rover Co., Ltd and Jaguar Land Rover China and Chery Jaguar Land Rover Integrated Marketing Sales and Service (IMSS), says, “Employees are the most precious treasure of Chery Jaguar Land Rover and the foundation for the corporate development. Chery Jaguar Land Rover will stick to its missions and values as always, helping employees achieve self-value in the excellent talent growth system and facilitate the vigorous development of the enterprise.” Thanks to the joint efforts of all the hard-working employees, Chery Jaguar Land Rover will create more high-quality products and services, and better fulfill its commitment to offer world-leading quality products and services to the Chinese market.