Remarkable Capabilities: Jaguar Land Rover Brings Strong British Luxury Lineup to Auto Shanghai 2023
  • The Jaguar F-TYPE 75th Limited Edition becomes available as a true sports car combining magnificent design, dynamic performance and exceptional agility
  • The 23MY Jaguar XFL is newly launched with elevated sportiness and refinement, while the Golden-Line Edition showcases a splendid finish that delivers a sophisticated and dignified feel
  • The New Range Rover Velar makes its China debut, featuring trademark Range Rover refinement, reductive body lines, elegant contours and modern aesthetics

(April 18, 2023, Shanghai), Jaguar and Land Rover presented an immersive feast of “Modern Luxury” in Hall 6.2 of National Convention and Exhibition Center in Shanghai. The Jaguar 75th Limited Edition, Jaguar XFL Golden-Line Edition, New Range Rover Velar headlined the event with a full range of products from Jaguar, Land Rover, Defender, and Discovery showcased at the stand.

Qing Pan, Member of the Board of Management of Jaguar Land Rover, President and CEO of Jaguar Land Rover in China, said: “Two years ago, we launched the global strategy – Reimagine – leading to a new chapter of Modern Luxury. The roadmap we established stems from our DNA and firm confidence in the prospect of the future world. Jaguar Land Rover was born in luxury and is reimagining Modern Luxury. We will reorganise as a House of four brands – Range Rover, Defender, Discovery and Jaguar. As we accelerate to an electric-first business, we will create customised and unique experiences with extraordinary for our customers.”

Tribute to Classics: Jaguar F-TYPE 75th Limited Edition Launches

The Jaguar F-TYPE 75th Limited Edition launched at Auto Shanghai 2023. The vehicle looks as dramatic as ever and is the definitive Jaguar sports car in a rich bloodline going back 75 years. 

Jacky Wu, President of Jaguar Land Rover Integrated Marketing, Sales and Service (IMSS), said: “Since its inception, Jaguar has never stopped its pursuit of sportiness and has left a legendary mark on racetracks. Jaguar’s sports car lineage and racing DNA began with the XK120, the world’s fastest production car back in 1948. We are now celebrating 75 years of Jaguar sports cars with The Jaguar F-TYPE 75th Limited Edition.” 

The Jaguar F-TYPE 75th Edition adopts the family design language, with its purposeful and dramatic exterior design complemented by a wide body and low stance, offering a compellingly desirable choice. The new Giola Green colour option gives a discreet, composed, yet aggressive visual impact, coupled with an exclusive Black Pack that includes gloss black grille surrounds, side vents, and rear bumper as well as black Jaguar lettering and jumping leopard logo, underscores a sporty look. Unique to the Jaguar F-TYPE 75th Limited Edition are discreet badges on the front fenders which depict the F-TYPE’s unmistakable silhouette.

Retaining the brand’s pure racing DNA, the Jaguar F-TYPE 75th Limited Edition provides robust power and a truly connected feel, bringing an engaging and rewarding track-like driving experience. The new model comes equipped with a 2.0-litre turbocharged Ingenium engine, generating a maximum power of 300PS and peak torque of 400N·m. Jaguar prides itself on its stiff, lightweight aluminium body architecture, contributing to swift and agile performance. Torque Vectoring by Braking (TVbB) enables separate control of the braking applied to the front and rear inner wheels for enhanced steering, and works with the aluminium front and rear double wishbone independent suspension to achieve more precise control and driving pleasure at corners.

MSRPs of the Jaguar F-TYPE 75th Limited Edition:

  • ・Jaguar F-TYPE Coupe: RMB 669,000
  • ・Jaguar F-TYPE Convertible: RMB 699,000

Noticeably Different: Jaguar XFL Golden-Line Edition Launches

The 23MY Jaguar XFL passes on Jaguar’s racing DNA and British heritage with evolved sporting luxury, providing a modern British driving experience focused on dynamic design, comfortable cabin and cutting-edge technology. The Jaguar XFL Golden-Line Edition is exquisitely contoured with a gilt finish, accentuating the luxury of “rejecting to follow suit, being noticeably different”.

Ma Zhenshan, Deputy President of Chery Jaguar Land Rover Automotive Co., Ltd. and Deputy President of Jaguar Land Rover China and Chery Jaguar Land Rover Integrated Marketing, Sales and Service (IMSS), said: “The Jaguar XFL embodies our philosophy of “Rooted in China, localised for China”. The Golden-Line Edition has been elegantly crafted to get closer to customers in China’s premium vehicle market in terms of aesthetics and lifestyles, elevating the sense of luxury to a new level.”

The Jaguar XFL Golden-Line Edition presents aesthetic design characterised by British elegance, utilising JLR’s world-first satin metallic paint for exterior finishers, delivering an all-new visual experience. The grille, lower air intakes, and windows, as well as tailgate strips all feature a gilt finish to add to the new car’s luxury and dignity. The gilt-coloured satin paintwork has undergone rounds of fine-tuning for a soft lustre and even texture, giving the car a more contemporary feel.

In addition to the glittering appearance, the model is designed with an array of exquisite details to create a luxurious, comfortable and enjoyable cabin. The iconic Jaguar Monogram pattern is seen on the knobs, audio and seat trims, coupled with tailor-made features for Chinese users, such as wood veneers in storage compartments of the centre console and longer and thicker centre armrest, to emphasise low-profile yet distinguished quality. This is accented by the hand-polished crystal gear shifter cut on 49 sides, displaying an increasingly noble and elegant style.

  • ・Jaguar XFL 2.0T 200PS Elite Lux: RMB 399,800
  • ・Jaguar XFL 2.0T 250PS Elite Sport: RMB 425,000
  • ・Jaguar XFL 2.0T 250PS Prestige Lux: RMB 454,800
  • ・Jaguar XFL 2.0T 250PS Flagship Sport: RMB 425,000
  • ・Jaguar XFL 2.0T 250PS Elite Sport Golden-Line Edition: RMB 454,800
  • ・Jaguar XFL 2.0T 300PS Prestige Lux Golden-Line Edition: RMB 497,800

Striking and Balanced Presence: New Range Rover Velar Makes China Debut

The New Range Rover Velar made its China debut at the auto show. It is a pure expression of modern luxury, featuring the latest technology, trademark Range Rover refinement and a dramatic, clean and reductive new design.

Jacky Wu said: “The Range Rover Velar’s name dates back to the code name of the original Range Rover prototypes, and it has been fifty years since the introduction of the pioneering Range Rover in 1970. Upgraded technologies and graceful design elements ensure an intelligent and comfortable riding experience while making the New Range Rover Velar even more desirable, setting a benchmark for a contemporary take on Range Rover vehicles.”

Varesine Blue, Zadar Grey and Arroios are three new colours available to the new Range Rover Velar. Arroios Grey is exclusive for the China market. The Vehicle adopts a reductive and contemporary design language with a perfect balance to interpret and inspire modernity. A new grille combines with the characteristic floating roof, unbroken waistline and flush deployable door handles that define the world’s most desirable luxury SUV family. New super-slim Pixel LED headlights5 provide a technical jewel like appearance and optimised visibility while the exterior is.

Range Rover’s reductive design philosophy continues inside; a new single floating 11.4-inch curved glass touchscreen is integrated into the centre console, providing immediate and intuitive control to all key vehicle functions. Meanwhile, a crafted interior features redesigned seats and new colours and materials, including a leather-free cabin option.

・New Range Rover Velar Pre-sale Price: RMB 568,000

At Auto Shanghai 2023, Jaguar Land Rover shows strong strength and innovative achievements under the concept of “Modern Luxury” in all aspects. For the first time, House of Brands – Range Rover, Defender, Discovery and Jaguar have independently showed with impressive performance. The booth is sparkling with stars, the Jaguar XK120, which opened the era of the Jaguar racing DNA, complements the Jaguar F-TYPE 75th Limited Edition. In addition to the New Range Rover Velar and Jaguar XFL Golden-Line Edition, the 23MY Land Rover Range Rover SV and New Land Rover Defender 130 demonstrate the unique British brand charm vividly with a determined and enterprising attitude. In the future, Jaguar Land Rover will continue to empower progressive spirit and unique design to strengthen the identities of British premium brands, and continue to provide Chinese consumers with a “Modern Luxury” experience that exceeds expectations.