Innovative Empowerment Leads the Way to FutureChery Jaguar Land Rover Brings Jaguar XFL Golden-Line Edition and Other Models to Shanghai Auto Show
  • ・The Debuting Jaguar XFL Golden-Line Edition: Tailor-Made Modern Luxury for Chinese Customers
  • ・Listening to the Voice of China and Keeping up with the Times, Chery Jaguar Land Rover Strives for Product Innovation
  • ・Chery Jaguar Land Rover Carries out Shared Value Philosophy to Set an Example of Premium JV

[April 19, 2023, Shanghai] April 18th, 2023 marks the opening of the 20th Shanghai International Automobile Industry Exhibition (hereinafter Shanghai Auto Show). Jaguar XFL Golden-Line Edition and other models of Chery Jaguar Land Rover Automotive Co., Ltd (hereinafter Chery Jaguar Land Rover) made a dazzling appearance. The 23MY Jaguar XFL was officially launched with a variety of offers, fully accommodating diverse needs of Chinese users, and making an impressive demonstration of the unique charms of British luxury auto brand.

The 23MY Jaguar XFL comes with 6 models, and the MSRPs are as follows:

  • ・23MY Jaguar XFL 2.0T 200PS Premium Edition: RMB 399,800
  • ・23MY Jaguar XFL 2.0T 250PS RWD R-Dynamic S Edition: RMB 425,000
  • ・23MY Jaguar XFL 2.0T 250PS RWD R-Dynamic S Golden-Line Edition: RMB 425,000
  • ・23MY Jaguar XFL 2.0T 250PS RWD Core SE Edition: RMB 454,800
  • ・23MY Jaguar XFL 2.0T 250PS RWD Core SE Golden-Line Edition: RMB 454,800
  • ・23MY Jaguar XFL 2.0T 300PS Flagship R-Dynamic Edition: RMB 497,800

Innovation Empowered Jaguar XFL Golden-Line Edition Continues to Listen to the Voice of China

As a typical case of implementing the brand’s “in China for China” concept, Jaguar XFL integrates elegant British design, precise control and maneuver, and leading intelligent technology. It is tailor-made for the car enthusiasts. Chery Jaguar Land Rover is committed to product innovation by continuously listening to the voice of China and tapping into the ever-changing market trends and customer needs. The 23MY Jaguar XFL inherits Jaguar’s track DNA and deep-rooted British allure, and brings luxury sports experience to a new level. Among them, the Jaguar XFL Golden-Line Edition features exquisite gold-plated exterior, showcasing modern luxury which is more in line with the preferences of Chinese customers.

Jaguar XFL Golden-Line Edition adheres to the elegant British design aesthetics, and uses Jaguar Land Rover’s globally pioneering satin metallic paint for exterior decorations, bringing new visual appeal. The new model is embellished with gilt gold on the grille frame, lower air intake decoration, window trim frame, tailgate trim, etc., to further elevate the sense of luxury and prestige of the vehicle. The gilded gold matte spray paint is meticulously toned and repeatedly polished by the Chinese design and engineering teams. It produces a delicate and well-distributed texture, breathing an air of upgraded modernity to the model, and making it more compatible to the aesthetic and lifestyle of the new elite.

Ma Zhenshan, Deputy President of Chery Jaguar Land Rover Automotive Co., Ltd. and Deputy President of Jaguar Land Rover China and Chery Jaguar Land Rover Integrated Marketing, Sales and Service (IMSS), said: “Jaguar XFL Golden-Line Edition incorporates the brand’s insights and reflections on the needs of Chinese users, introducing the British style and luxury experience which emphasise on refined details. This model is testament of Jaguar’s modern luxury spirit: purposeful, dazzling, unique, and confident.”

Embarking on a New Journey, Chery Jaguar Land Rover Carries out Shared Value Philosophy to Set a Good Example of Premium JV

Up to now, more than 470,000 new cars have rolled off the production line in Changshu Plant, and win the heart of Chinese customers. Starting a new historical stage, Chery Jaguar Land Rover effectively promotes its localization strategy, continuously accelerates digital upgrades, and pioneering modern luxury with intelligent manufacturing. The main models that were updated and launched in the first half of this year, including 23MY Jaguar XEL, 23MY Range Rover Evoque L, 23MY Discovery Sport, and 23MY Jaguar XFL, make a stunning appearance together at Shanghai Auto Show. With improved brand power and product offer, Chery Jaguar Land Rover models have a much greater appeal among customers.

In the first decade since the establishment of the company, Chery Jaguar Land Rover established and improved its global management system supported by six pillars, namely R&D system, procurement system, manufacturing system, quality system, logistics system and talent system. The company has set a good example of premium JV with exceptional strength and kept forging ahead in an innovative and enterprising spirit. Chery Automobile and Jaguar Land Rover, the two shareholders of this Sino-British joint venture, have won wide recognition for their success of sincere cooperation and mutual benefit in auto industry for over ten years. Earlier this year, the Changshu Plant of Chery Jaguar Land Rover was awarded the title of “Sino-British Modern Industrial Cooperation Demonstration Projects”. In addition, thanks to its excellent performance in ten aspects including corporate culture and talent training, Chery Jaguar Land Rover has been certified, for the fourth time, as the “Top Employer in China” by the Top Employers Institute, a global top employer research organization.

Chery Jaguar Land Rover closely follows the needs of Chinese customers with its innovative technology, and promotes intelligent manufacturing upgrades with digital technology. The company has achieved its own leapfrog high-quality development and maintains a leading position in China’s premium auto market, while continuously promoting modern luxury that conforms to the consumption trend in China. Standing at the starting point of the next decade, Chery Jaguar Land Rover will continue to strive for excellence together with customers, employees, shareholders, other business partners and the society, forging an exceptional future with stronger system strength, higher operation quality, and longer-term sustainable development.