Trendsetting Masterpiece, Outstanding Style
The new Jaguar E-PACE is officially launched, as Chery Jaguar Land Rover showcases a star-studded lineup at the 2023 Chengdu Motor Show
  • ・Arriving in style, the new Jaguar E-PACE is officially launched, interpreting the “distinctive ” SUV in its class with trendsetting ride. 
  • ・Embracing the voice of China, innovating product forms, Chery Jaguar Land Rover presents a lineup of star vehicles, continuously interpreting “Modern Luxury”.

[August 26, 2023, Chengdu] On August 25, 2023, the 26th Chengdu International Motor Show officially opened, and Chery Jaguar Land Rover Automobile Co., Ltd. (referred to as “Chery Jaguar Land Rover”) brought a luxurious lineup of various star models to the stage. The luxurious sporty SUV, the new Jaguar E-PACE, is officially launched, accompanying the vibrant and energetic personalities of the “distinctive” generation, vividly showcasing the unique charm of “Modern Luxury”.

26th Chengdu International Motor Show Jaguar Land Rover Booth

The New Jaguar E-PACE MSRP: 

  • ・The New Jaguar E-PACE R-Dynamic Standard: ¥263,800
  • ・The New Jaguar E-PACE R-Dynamic S: ¥288,000 
  • ・The New Jaguar E-PACE  R-Dynamic SE Black Edition: ¥321,000

Trendsetting Masterpiece, The New Jaguar E-PACE Officially Launched

The new Jaguar E-PACE is another significant masterpiece from Chery Jaguar Land Rover that deeply embodies “Voice of China”. With a unique product positioning and numerous innovative designs, it interprets the “distinctive” SUV in its class, fully satisfying the comprehensive demands of today’s young Chinese users for “eye-catching appearance, enjoyable driving experience, and self-expression,” accompanying them in experiencing unique and extraordinary adventures.

Originating from the distinctive coupe design of the Jaguar F-TYPE and combined with a cabin that embodies both dynamism and luxury, the Jaguar E-PACE boasts a distinct and sporty personality. In terms of appearance, inheriting the classic diamond design elements of the Jaguar brand, the new front grille echoes with the lower bumper, creating a broader visual tension that’s highly recognizable. The sloping roof, the sweeping shoulder line, and the slightly lowered waistline all make the overall shape resemble a poised and ready-to-pounce “cub leopard,” showcasing a bold and agile dynamic posture. Jaguar’s iconic “J-Blade” LED headlights, front and rear dynamic sequential turn indicators paired with dual “J” shaped daytime running lights, add a touch of trendy and nimble air to the entire vehicle.Beyond its stylish exterior, the all-new wrap-around cabin layout also showcases a dynamic sports car flair: the new center console design oriented towards the driver, coupled with the new R-Dynamic sporty multifunction leather steering wheel and the new aircraft-style shift lever, exudes a truly “distinctive” feel, instantly igniting the desire to drive. The triangular grab handle on the right side of the center console reproduces the classic element of the Jaguar F-TYPE sports car, serving as a finishing touch. The extra-large panoramic sunroof introduces a new aesthetic realm, presenting a bright and luxurious cabin. To further meet the personalized needs of the younger generation, the newly launched car offers three new paint colors: Silicon Silver, Firenze Blue, and British Racing Green, along with a new black sports body kit. The addition of the Mars Red interior complements the red brake calipers on the front and rear wheels, highlighting a vibrant and expressive color palette.

The New Jaguar E-PACE Exterior

The new Jaguar E-PACE offers two powertrain options: 2.0T and 1.5T. The entry-level version is equipped with 200 horsepower, with a maximum of up to 249 horsepower. It achieves peak torque of 365 N·m at only 1,300 RPM. The cutting-edge 48-volt mild hybrid system provides quicker and smoother acceleration from a standstill. Its unique adjustable dynamic mode and Jaguar Drive Control system offer various driving modes, catering to the diverse needs of young users while delivering an agile, enjoyable driving experience.

The New Jaguar E-PACE Interior

Mr. Zhenshan Ma, Deputy President of Chery Jaguar Land Rover Automotive Co., Ltd. and Deputy President of Jaguar Land Rover China and Chery Jaguar Land Rover Integrated Marketing, Sales and Service (IMSS), said: “Being true to oneself, daring to showcase personal charm—such a young and bold attitude towards life can be summarized in one word: distinctive. The new Jaguar E-PACE boasts class-leading coupe design, an agile and seamless driving experience, and ingenious design details. It truly deserves the title of the distinctive SUV in its class. I sincerely hope that it will accompany the young generation to embrace the spirit of being “distinctive”!

Mr. Zhenshan Ma, Deputy President of Chery Jaguar Land Rover Automotive Co., Ltd. and Deputy President of Jaguar Land Rover China and Chery Jaguar Land Rover Integrated Marketing, Sales and Service (IMSS)

Outstanding Style, Chery Jaguar Land Rover Accelerates Product Renewal

Chery Jaguar Land Rover has always been committed to listening to China’s voice, focusing on the users, and continuously renewing and upgrading products to meet the gradually diverse preferences and demands of Chinese consumers, interpreting “Modern Luxury” through innovative design and luxurious style.

This year, several models have been successively renewed and launched, including the 23MY Jaguar XFL, 23MY Jaguar XEL, and the newly launched the new Jaguar E-PACE. Together, they offer a diverse range of luxury sedans and SUV choices for urban elites and the younger generation. The continuously evolving new Land Rover Discovery Sport and the23 MY Range Rover Evoque L satisfy the multifunctional and intelligent technological demands of modern urban users seeking luxurious all-terrain SUVs. The ongoing renewal and upgrading of the entire star lineup vividly demonstrate Chery Jaguar Land Rover’s robust corporate strength, steady progress in localization, and determination to continually meet and exceed the needs of Chinese consumers.

In the development course of nearly eleven years, Chery Jaguar Land Rover has been deeply dedicated to the Chinese market, operated in the manner of efficiency and stainability, established and harnessed a global management system with six pillars which includes R&D system, procurement system, manufacturing system, quality system, logistics system and talent system. Through outstanding capabilities, Chery Jaguar Land Rover has achieved a model of excellence in premium joint ventures. To continuously provide the Chinese market with globally acclaimed high-end products, Chery Jaguar Land Rover has consistently refined its development process through incorporating “Voice of China”. In 2018, the forward-looking establishment of the Chery Jaguar Land Rover Design Studio has played a pivotal role. The Design Studio has continuously offered localized design upgrades that align with the specific demands of the Chinese market for various domestically-produced models. Furthermore, it has maintained collaborative efforts with Jaguar Land Rover’s global projects, thereby conveying “Voice of China” to the global market.

23MY Jaguar XFL
23MY Jaguar XEL
The new Land Rover Discovery Sport
23MY Range Rover Evoque L

At this year’s Chengdu Motor Show, the complete lineup of Chery Jaguar Land Rover models shared the stage, shining their charismatic brilliance and showcasing the brand’s robust capabilities and British style, setting a new benchmark for luxury car manufacturing. In the future, Chery Jaguar Land Rover will continue to integrate China Voice with the strength of the global system, consistently presenting the “Modern Luxury” that aligns with China’s market trends, leading the premium automotive market in China.