- ・Chery Jaguar Land Rover Completes 500,000th Vehicle Production, Achieving Milestone from 0 to 500,000 Units
- ・Chery Jaguar Land Rover continues to fulfil its commitment to provide a high-end luxury experience to the Chinese market based on its strong support systems.
- ・Adhering to the concept of “Shared Value”, Chery Jaguar Land Rover helps the regional economy and industrial supply chain
(31 October 2023, Changshu) With a Range Rover Evoque L slowly rolling off the production line, Chery Jaguar Land Rover Automobile Company Limited (hereinafter referred to as “Chery Jaguar Land Rover”) has officially completed the production of its 500,000th vehicle, achieving the monumental milestone in the brands sustainable development on its journey from 0 to 500,000 units.
Looking forward to the future development of the company, acting President of Chery Jaguar Land Rover, Mr. Brian Stone, said: “Chery Jaguar Land Rover will continue to explore advanced technologies and deeply integrate new technologies such as industrial internet, big data and 5G to lead the high-end automotive market in China, and at the same time, we will respond to the country’s dual-carbon goal by adhering to green manufacturing and promote the healthy and sustainable development of the automotive industry. ”
From 0 to 500,000 units, a journey in the continuous pursuit of excellence
From 0 to 500,000 units, Chery Jaguar Land Rover has been in constant pursuit of excellence since our journey began, creating from scratch to excellence. As the first Sino-British joint venture in China, Chery Jaguar Land Rover is committed to the corporate vision of “building a leading luxury premium automobile company and delivering a premium customer experience” by focusing on the combined strengths of the UK and China.
The Changshu plant is not only Jaguar Land Rover’s first vehicle manufacturing plant outside of the UK, but also a Jaguar Land Rover’s global flagship plant, equipped with world-advanced all-aluminium technology, all-vehicle lightweight technology, and a traceable supply chain to ensure quality of all parts and technology used.
Since its establishment in 2012, Chery Jaguar Land Rover has established and perfected a global management system with six pillars, namely R&D, procurement, manufacturing, quality, logistics and talent systems. These systems have supported Chery Jaguar Land Rover to achieve one milestone after another; the first domestic Range Rover Evoque rolled off the production line in 2014, China’s first purpose-built all-aluminium body shop went into production in 2016, the engine plant went into production in 2017, the design studio in Shanghai opened in 2018, and two new energy vehicles were put on the market in 2021.
As a model for Sino-British joint ventures, Chery Automobile and Jaguar Land Rover Automobile, have been collaborating for more than a decade, where benefits go far beyond complimentary advantages and mutual benefits. This year, the Chery Jaguar Land Rover Changshu Production Plant was selected as one of the first batch of “China-UK Industrial Cooperation Model Project”
From 0 to 500,000 Units, a Journey of Delivering the Promise of Luxury
Relying on its strong system strength, Chery Jaguar Land Rover continues to fulfil its promise of providing the Chinese market with premium luxury automobiles. Chery Jaguar Land Rover continues to fulfil its commitment to provide the Chinese market with global quality products and services, creating a pure British luxury experience for Chinese customers that exceeds their expectations.
Starting from the launch of the first domestically produced Range Rover Evoque in 2015, Chery Jaguar Land Rover has continued to introduce exceptional products that meet the needs of the Chinese market. It has successfully introduced five distinguished models, the Range Rover Evoque L (and Plug-in Hybrid), Land Rover Discovery Sport (and Plug-in Hybrid), Jaguar XFL, Jaguar XEL and Jaguar E-PACE, as well as products from the Ingenium engine family. As we continue to listen to the Voice of China, the long-wheelbase models Jaguar XEL, Jaguar XFL and Range Rover Evoque L, designed for the Chinese market, compliment the Jaguar XFL Golden Line Edition which was launched at this year’s Auto Show in Shanghai. This edition is exquisitely contoured with a gilt finish and has a hand polished crystal gear shifter cut on 49 sides, displaying an increasingly noble and elegant style. Jaguar Land Rover has upgraded the localised design of a number of new vehicles in recent years to better meet the needs of the Chinese market.
While building products that meet the individual needs of the Chinese consumer, Chery Jaguar Land Rover adheres to the philosophy of a “Customer First” approach, and under the guidance of the Modern Luxury service strategy, will continues to provide “world class service” with “quality and professionalism”, empowered by digital upgrades, that further enhance the “value” for our customers.
Chery Jaguar Land Rover’s products and services have been recognised by Chinese consumers and in the market, the Land Rover brand has won various accolades, including the runner-up in the J.D. Power China Automotive After-Sales Service Satisfaction StudySM (CSI) for many consecutive years.
The journey from 0 to 500,000 vehicles is a journey of shared value.
Along with the development and growth of the company from 0 to 500,000 vehicles, Chery Jaguar Land Rover adheres to the corporate development concept of “Shared Value”, which has driven the development of the regional economy and ancillary industries, helping Changshu transform from a “Garment Capital” to an “Auto City”.
Under global standards, Chery Jaguar Land Rover has empowered its component suppliers with top technology and concepts, and now, many of them have invested and built factories in Changshu, supporting the upgrading of the entire supply chain. Through the introduction of the Sino-British Modern Apprenticeship Scheme, and the integration between schools and enterprises, Chery Jaguar Land Rover has cultivated a large number of technical talents in the field of automobile manufacturing, becoming an incubation base for the domestic automobile industry, and has been awarded as one of “China Top Employers” for four times.
In addition, the production plant has achieved outstanding results in low-carbon production and green environmental protection, including a year-on-year decrease in comprehensive energy consumption and industrial pollution emissions per unit of product, and a decrease in consumption of the major raw materials used per unit of product over the last three years, while also achieving a comprehensive utilisation rate of over 90% for industrial solid waste, etc. The Changshu production base of Chery Jaguar Land Rover has been awarded with many honours, including the “National Green Factory of the Year 2021” awarded by the Ministry of Industry and Information Technology”.
“The 500,000th vehicle from our production line is an important milestone for Chery Jaguar Land Rover, and a new starting point.Today’s China, which has become the world’s most stable growing economy, is committed to promoting industrial upgrading and reform, shifting from traditional manufacturing to advanced high-tech manufacturing with high value services.” Ma Zhenshan, Deputy President of Chery Jaguar Land Rover, said, “Against this backdrop, Chery Jaguar Land Rover will continue to practice its development strategy of ‘Listening to the ‘Voice of China”. Standing at the starting point of this milestone, we will firmly put customers first, drive with intelligence, and provide the Chinese market with suitable products and professional services.”