Pure Britishness, Outstanding Luxury Benchmark
Chery Jaguar Land Rover Presents Its Entire Lineup
at the 2023 Guangzhou International Automobile Exhibition
  • ・Chery Jaguar Land Rover unveils its full range of models, vividly showcasing the unique charm of ” Modern Luxury.”
  • ・Continuously innovating product forms, the full-star lineup fully meets the diverse and personalised needs of Chinese users.
  • ・Building a pure British luxury experience with systemic strength, Chery Jaguar Land Rover leads the high-end automotive market in China.

[Guangzhou, November 18, 2023] On November 17, 2023, the 21st Guangzhou International Automobile Exhibition officially opened. Chery Jaguar Land Rover Automotive Co., Ltd. (hereinafter referred to as “Chery Jaguar Land Rover”) presented its full range of models, vividly interpreting the unique charm of ” Modern Luxury” and fully showcasing the powerful systemic strength behind the products.

Mr. Zhenshan Ma, Deputy President of Chery Jaguar Land Rover and Deputy President of Jaguar Land Rover China and Chery Jaguar Land Rover Integrated Marketing, Sales and Service (IMSS) stated that in the future, all Jaguar Land Rover models produced in China will have special editions tailored to the specific needs of Chinese consumers when launching new year models. The company will adhere to a precise and lean product strategy, truly achieving “In China, For China.”

Landing the Voice of China, Innovating Product Forms, Presenting Exquisite Luxury Travel Lifestyle

Chery Jaguar Land Rover deeply understands the changes in market trends and customer demands, actively incorporates the voice of China, and innovates product forms to fully meet the diverse and personalised needs of current Chinese users.

Its star models have been successively rejuvenated and launched this year, presenting an exquisite luxury travel lifestyle. The new Discovery Sport and the new Jaguar E-PACE bring a different luxury SUV choice for modern Chinese families and young individuals, helping them embrace a better lifestyle. The Jaguar XFL and Jaguar XEL combine elegant and dynamic design, powerful and precise handling, and advanced intelligent technology. The specially launched Jaguar XFL Golden-Line Edition and Jaguar XEL R-Dynamic S Special Edition provide a more modern, luxurious, and sporty personal choice for the aesthetically unique urban elite. The 23MY Range Rover Evoque L inherits the meticulous luxury genes of the Range Rover family, getting closer to the actual driving needs of the new generation of consumers in the Chinese market, comprehensively meeting users’ expectations for an intelligent high-tech luxury all-terrain SUV.

Built on a foundation of systemic strength, a steadfast commitment to Customer-First, and providing globally high-quality products and services

Chery Jaguar Land Rover officially achieved the production milestone of 500,000 vehicles on October 31. Since its establishment, leveraging its strong systemic capabilities, Chery Jaguar Land Rover has consistently delivered on its promise to provide the Chinese market with globally quality products and services, aiming to create a pure British-style luxury experience that exceeds the expectations of Chinese users.

The production facility in Changshu is not only Jaguar Land Rover’s first vehicle manufacturing factory outside the UK but also a global flagship plant. It is equipped with world-class machinery, manufacturing processes, and a comprehensive supply chain quality traceability system, ensuring the exceptional quality of its products. Meanwhile, Chery Jaguar Land Rover adheres to the global core operating philosophy of “Customer First.” Guided by the “Modern Luxury” strategy, the company strives to create an accessible and esteemed experience for Chinese consumers.

The global quality of Chery Jaguar Land Rover’s products and services has gained recognition from Chinese consumers and the market. The Land Rover brand, in particular, has achieved impressive results, ranking second in the J.D. Power China Customer Service Index (CSI) luxury car segment for five consecutive years.

“In the future, we will fully leverage our local innovation advantages, deeply integrate products and services, and continue to create a genuine British luxury experience for Chinese users,” stated Mr. Zhenshan Ma.