SPLENDID, EFFORTLESS

SPLENDID, EFFORTLESS

JAGUAR XFL

DISTINCTIVE, INSIDE AND OUT

DISTINCTIVE, INSIDE AND OUT

The New Jaguar E-PACE

NEVER STOP DISCOVERY

NEVER STOP DISCOVERY

THE NEW LAND ROVER DISCOVERY SPORT

BORN REMARKABLE

BORN REMARKABLE

RANGE ROVER EVOQUE L

OBSESSED WITH PERFORMANCE

OBSESSED WITH PERFORMANCE

JAGUAR XEL

COMPANY VISION

COMPANY VISION

TO BE THE LEADING PREMIUM AUTOMOTIVE COMPANY IN CHINA,
PROVIDING ASPIRATIONAL CUSTOMER EXPERIENCE.

ALL VEHICLES

RANGE ROVER EVOQUE L
LAND ROVER DISCOVERY SPORT
JAGUAR XFL
JAGUAR XEL
JAGUAR E-PACE

ABOUT CORPORATE

To be the leading premium automotive company in China, providing aspirational customer experience.

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INNOVATIVE TECHNOLOGY

The Open Day of Chery Jaguar Land Rover is to reveal the "Ace" strength of the global flagship plant and the pure British style of Chery Jaguar Land Rover through an in-depth immersive experience therein.

EXPLORE INTELLIGENCE MANUFACTURE

EXPLORE INTELLIGENCE MANUFACTURE

Chery Jaguar Land Rover, while continuing the manufacturing of "intelligence", furthers intelligent upgrading and deepens the application of intelligent manufacturing.

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EXPLORE ALUMINUM TECHNOLOGY

EXPLORE ALUMINUM TECHNOLOGY

Chery Jaguar Land Rover built the China's first purpose-built aluminium body shop and is the leading automotive manufacturer in China in respect of aluminium body production.

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NEWS

24MY JAGUAR XFL LAUNCHED WITH EXQUISITE LUXURY AND COMFORT

February 19, 2024, Shanghai: The 24MY Jaguar XFL launches today. Inspired by Jaguar’s signature aesthetics and unrivalled performance, this new model combines the evolved elegance, racetrack-inspired DNA, and luxurious cabin, lending itself perfectly to modern elites who seek not only captivating aesthetics but also an exhilarating drive and greater comfort. The 24MY Jaguar XFL is available in three variants, with MSRPs of: ・2.0T 200PS RWD Core Standard: RMB 399,900 ・2.0T 250PS RWD Core SE: RMB 439,900 ・2.0T 300PS AWD R-Dynamic HSE Golden-line Edition: RMB 487,900 Aesthetic design accentuated by British elegance The new Jaguar XFL features a matrix diamond design for its front grille, combined with iconic Double J LED headlights, showcasing a refined and pure style that resonates with…

Pure Britishness, Outstanding Luxury Benchmark
Chery Jaguar Land Rover Presents Its Entire Lineup
at the 2023 Guangzhou International Automobile Exhibition

[Guangzhou, November 18, 2023] On November 17, 2023, the 21st Guangzhou International Automobile Exhibition officially opened. Chery Jaguar Land Rover Automotive Co., Ltd. (hereinafter referred to as “Chery Jaguar Land Rover”) presented its full range of models, vividly interpreting the unique charm of ” Modern Luxury” and fully showcasing the powerful systemic strength behind the products. Mr. Zhenshan Ma, Deputy President of Chery Jaguar Land Rover and Deputy President of Jaguar Land Rover China and Chery Jaguar Land Rover Integrated Marketing, Sales and Service (IMSS) stated that in the future, all Jaguar Land Rover models produced in China will have special editions tailored to the specific needs of Chinese consumers when launching new year models. The company will adhere to…

 “Collaboration Drives Excellence, Endeavor Creates Future”
Chery Jaguar Land Rover 500,000th Vehicle Offline

 (31 October 2023, Changshu) With a Range Rover Evoque L slowly rolling off the production line, Chery Jaguar Land Rover Automobile Company Limited (hereinafter referred to as “Chery Jaguar Land Rover”) has officially completed the production of its 500,000th vehicle, achieving the monumental milestone in the brands sustainable development on its journey from 0 to 500,000 units. Looking forward to the future development of the company, acting President of Chery Jaguar Land Rover, Mr. Brian Stone, said: “Chery Jaguar Land Rover will continue to explore advanced technologies and deeply integrate new technologies such as industrial internet, big data and 5G to lead the high-end automotive market in China, and at the same time, we will respond to the country’s dual-carbon…

Trendsetting Masterpiece, Outstanding Style
The new Jaguar E-PACE is officially launched, as Chery Jaguar Land Rover showcases a star-studded lineup at the 2023 Chengdu Motor Show

[August 26, 2023, Chengdu] On August 25, 2023, the 26th Chengdu International Motor Show officially opened, and Chery Jaguar Land Rover Automobile Co., Ltd. (referred to as “Chery Jaguar Land Rover”) brought a luxurious lineup of various star models to the stage. The luxurious sporty SUV, the new Jaguar E-PACE, is officially launched, accompanying the vibrant and energetic personalities of the “distinctive” generation, vividly showcasing the unique charm of “Modern Luxury”. The New Jaguar E-PACE MSRP:  Trendsetting Masterpiece, The New Jaguar E-PACE Officially Launched The new Jaguar E-PACE is another significant masterpiece from Chery Jaguar Land Rover that deeply embodies “Voice of China”. With a unique product positioning and numerous innovative designs, it interprets the “distinctive” SUV in its class,…

Innovative Empowerment Leads the Way to FutureChery Jaguar Land Rover Brings Jaguar XFL Golden-Line Edition and Other Models to Shanghai Auto Show

[April 19, 2023, Shanghai] April 18th, 2023 marks the opening of the 20th Shanghai International Automobile Industry Exhibition (hereinafter Shanghai Auto Show). Jaguar XFL Golden-Line Edition and other models of Chery Jaguar Land Rover Automotive Co., Ltd (hereinafter Chery Jaguar Land Rover) made a dazzling appearance. The 23MY Jaguar XFL was officially launched with a variety of offers, fully accommodating diverse needs of Chinese users, and making an impressive demonstration of the unique charms of British luxury auto brand. The 23MY Jaguar XFL comes with 6 models, and the MSRPs are as follows: Innovation Empowered Jaguar XFL Golden-Line Edition Continues to Listen to the Voice of China As a typical case of implementing the brand’s “in China for China” concept,…

Remarkable Capabilities: Jaguar Land Rover Brings Strong British Luxury Lineup to Auto Shanghai 2023

(April 18, 2023, Shanghai), Jaguar and Land Rover presented an immersive feast of “Modern Luxury” in Hall 6.2 of National Convention and Exhibition Center in Shanghai. The Jaguar 75th Limited Edition, Jaguar XFL Golden-Line Edition, New Range Rover Velar headlined the event with a full range of products from Jaguar, Land Rover, Defender, and Discovery showcased at the stand. Qing Pan, Member of the Board of Management of Jaguar Land Rover, President and CEO of Jaguar Land Rover in China, said: “Two years ago, we launched the global strategy – Reimagine – leading to a new chapter of Modern Luxury. The roadmap we established stems from our DNA and firm confidence in the prospect of the future world. Jaguar Land Rover was born in luxury…

Culture-Based, People-Oriented
Chery Jaguar Land Rover Certified as the “China’s Top Employer” for the 4th Time

As the selection result of the “China’s Top Employers 2023” was announced, Chery Jaguar Land Rover retained its place on the list for the fourth time.

Decode the Extraordinary Decade, Explore 10 Strengths and Highlights
Chery Jaguar Land Rover Online Open Day Kick-started in Style

“A Decade of Excellence, A New Journey Embracing Innovation” Chery Jaguar Land Rover’s Online Open Day was held via live stream.

A Decade of Excellence, A New Journey Embracing Innovation
Chery Jaguar Land Rover Geared up to Depart Again

At the 10th anniversary of its founding, Chery Jaguar Land Rover ushered in a new milestone while deeply committing to the Chinese market.