BORN REMARKABLE

BORN REMARKABLE

THE NEW RANGE ROVER EVOQUE L

NEVER STOP DISCOVERY

NEVER STOP DISCOVERY

THE NEW LAND ROVER DISCOVERY SPORT
METROPOLITAN EDITION

SPLENDID, EFFORTLESS

SPLENDID, EFFORTLESS

THE NEW JAGUAR XFL

COMPANY VISION

COMPANY VISION

TO BE THE LEADING PREMIUM AUTOMOTIVE COMPANY IN CHINA,
PROVIDING ASPIRATIONAL CUSTOMER EXPERIENCE.

A DECADE OF EXCELLENCE, A NEW JOURNEY EMBRACING INNOVATION

A DECADE OF EXCELLENCE, A NEW JOURNEY EMBRACING INNOVATION

CHERY JAGUAR LAND ROVER 10TH ANNIVERSARY

ALL VEHICLES

NEW RANGE ROVER EVOQUE L
NEW LAND ROVER DISCOVERY SPORT
NEW JAGUAR XFL
NEW JAGUAR XEL
JAGUAR E-PACE

ABOUT CORPORATE

To be the leading premium automotive company in China, providing aspirational customer experience.

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INNOVATIVE TECHNOLOGY

The Open Day of Chery Jaguar Land Rover is to reveal the "Ace" strength of the global flagship plant and the pure British style of Chery Jaguar Land Rover through an in-depth immersive experience therein.

EXPLORE INTELLIGENCE MANUFACTURE

EXPLORE INTELLIGENCE MANUFACTURE

Chery Jaguar Land Rover, while continuing the manufacturing of "intelligence", furthers intelligent upgrading and deepens the application of intelligent manufacturing.

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EXPLORE ALUMINUM TECHNOLOGY

EXPLORE ALUMINUM TECHNOLOGY

Chery Jaguar Land Rover built the China's first purpose-built aluminium body shop and is the leading automotive manufacturer in China in respect of aluminium body production.

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NEWS

A Decade of Excellence, A New Journey Embracing Innovation
Chery Jaguar Land Rover Geared up to Depart Again

At the 10th anniversary of its founding, Chery Jaguar Land Rover ushered in a new milestone while deeply committing to the Chinese market.

Take the Lead, Embody Brand-new Enhancement
22MY Range Rover Evoque L Launched,
Chery Jaguar Land Rover Introduced Multiple Stunning Models at CDAS 2022

Embody Brand-new Enhancement, the 22MY Range Rover Evoque L is officially launched and presented a special Bronze Collection with multiple updates that answer the needs of China’s new generation of young customers

Powerful Product Line-up Embodies Peerless Modern Luxury Jaguar and Land Rover Launch Multiple Stunning Models at CDAS 2022

23MY Jaguar F-PACE is officially launched, including the superbly refined 400 SPORT that delivers outstanding performance and agility

Exceptional Progress with Continuous Innovation
Chery Jaguar Land Rover Launches 22MY Discovery Sport P300e, and Presents Premium Line-up at GZAS

22MY Discovery Sport P300e is launched with multiple trend-leading upgrades 

Powerful Product Matrix Embodies Modern Luxury
Jaguar and Land Rover Launches Multiple Stunning Models at CDAS 2021

·22MY Defender 90 is officially launched from RMB 698,000 ·22MY Defender 110 P400e is officially launched at RMB 798,000 ·Range Rover Evoque L P300e is officially launched at RMB 445,800 ·Range Rover Sport China Summer Edition is officially launched at RMB 1,058,000 ·22MY Jaguar F-TYPE is officially launched from RMB 582,000 (August 29th, 2021, Chengdu) The 2021 (24th) Chengdu Auto Show (hereinafter as “CDAS”) had its opening today. Led by the new global strategy “Reimagine”, Jaguar and Land Rover made a stunning presence at the show with a number of new models, defining the future of Modern Luxury by its powerful product matrix. At the press conference, Land Rover launched a number of important new models of the Defender family and the Range Rover…

Born Remarkable<br>The New Range Rover Evoque L Officially Launched in China
Born Remarkable
The New Range Rover Evoque L Officially Launched in China

 (Xiamen, 19th July, 2021) British premium all-terrain SUV brand Land Rover officially launched its highly anticipated New Range Rover Evoque L today, MSRP starting at RMB 389,800. As the most fashionable new member of the Range Rover family, the New Range Rover Evoque L inherits the brand DNA featuring craftsmanship and luxury. Moreover, its long wheelbase tailored for the Chinese market greatly improves the  space and comfort of the model. The fresh-looking exterior and interior, integrated with advanced technologies and features, bring a more luxurious and more Range Rover style travel experience for the Chinese customers. MSRP for the New Range Rover Evoque L: R-Dynamic Standard RMB 389,800 R-Dynamic S RMB 415,800  R-Dynamic First Edition RMB 429,800 R-Dynamic SE RMB 445,800  R-Dynamic…

An Excellent and Upgraded Strength to Lead the Future<br>The Launch of the New Jaguar XFLIconic Models of Chery Jaguar Land Rover at SHAS
An Excellent and Upgraded Strength to Lead the Future
The Launch of the New Jaguar XFLIconic Models of Chery Jaguar Land Rover at SHAS

【April 20th, 2021, Shanghai】The 19th Shanghai International Automobile Industry Exhibition opened on April 19th, 2021. Chery Jaguar Land Rover Automotive Co., Ltd. (hereinafter as “Chery Jaguar Land Rover”) unveiled its full product line-up.

Reimagine the Future of Modern Luxury<br>Jaguar Land Rover Attends the 19th Shanghai International Automobile Industry Exhibition with Iconic Models
Reimagine the Future of Modern Luxury
Jaguar Land Rover Attends the 19th Shanghai International Automobile Industry Exhibition with Iconic Models

The Chinese market will safeguard and accelerate the implementation of Jaguar Land Rover’s “Reimagine” global strategy

Brian Pang Appointed As Sales Evp, Integrated Marketing, Sales & Service In China

(18 January 2021, Shanghai) Richard Shore, President of Integrated Marketing, Sales & Service
(IMSS) and Chris Chen, Acting IMSS Deputy President today announced the appointment of Brian
Pang to the position of Executive Vice President of Sales, who will oversee sales for both Jaguar and
Land Rover brands in China. The announcement is effective today.